Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Wed 09/21/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Patagonia Owner’s Giveaway Can Make Climate Change a Local Issue (PRNEWS – September 20, 2022) AI And ML Have The Potential To Revolutionize How […]

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Daily PR Brief – Tue 09/20/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  For Earned Media Success, Start With Trade Publications (Spin Sucks – September 20, 2022) How to keep perfectionism from holding you back (PR Daily – September 20, […]

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Daily PR Brief – Mon 09/19/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  5 critical skills you need to work in PR (Agility PR Solutions – September 19, 2022) Cultural Nuances Can Make Or Break Maverick Communicators (Forbes – September […]

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Daily PR Brief – Fri 09/16/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Why Journalists Aren’t Responding To Your Pitch (Orca Communications – September 16, 2022) 5 Strategies For Aligning Your Agency’s Work With Your Mission & […]

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Daily PR Brief – Thu 09/15/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Tips for developing relationships with media outlets for PR efforts (Agility PR Solutions – September 14, 2022) Three Steps To Prepare For The Engagement […]

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Daily PR Brief – Wed 09/14/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Why King Charles III Walks a Delicate PR Tightrope (PRNEWS – September 13, 2022) Improving Your Communications Strategy To Survive The Hybrid Workforce Revolution (Forbes – September […]

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Daily PR Brief – Tue 09/13/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  The Rise Of User-Generated Content And Its Impact On Brand Loyalty And Affinity (Forbes – September 12, 2022) Self-Evaluation and Commitment: Keys to Corporate […]

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Daily PR Brief – Mon 09/12/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  PR Realities You Won’t Find in Communication School Textbooks (PRNEWS – September 12, 2022) Environmental Action And Social Justice Are Becoming Currency In PR (Forbes – September […]

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Daily PR Brief – Fri 09/09/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  How to talk to the C-Suite about Public Relations (Remote PR Jobs – September 1, 2022) Google Search Overhaul: What Does It Mean For […]

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Daily PR Brief – Thu 09/08/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  How PR pros can thrive in the wake of Google’s new search update (Agility PR Solutions – September 8, 2022) Why B2B Companies Should […]

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Daily PR Brief – Wed 09/07/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  11 must-have tools and resources for a PR professional (Agility PR Solutions – September 7, 2022) Muck Rack, the journalist database, raises $180M in […]

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Daily PR Brief – Tue 09/06/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  No Agency Is Immune From A Reputation Crisis (Forbes – September 6, 2022) The TikTok explosion and other digital trends revealed by latest PRCA […]

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Daily PR Brief – Fri 09/02/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Journalists Share Top 5 Pet Peeves & Advice for PR People (Bianchi Public Relations – September 1, 2022) 11 Strategies To Make A Cold […]

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Daily PR Brief – Thu 09/01/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  3 things comms pros can do about ‘quiet quitting’ (PR Daily – September 1, 2022) Media and Sales Use the Same Strategy for Success (Sales […]

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Daily PR Brief – Wed 08/31/22

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  5 tips for PR pros moving into leadership positions (PR Daily – August 31, 2022) Business Communication Is A Conversation: Don’t Be Boring (Forbes – August 30, […]

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