Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Mon 03/08/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Creating Credible Relationships With Journalists (Landis Communications – March 8, 2021) Tips For Writing An Authentic Organizational Response Statement About Current Events (Forbes – March 5, […]

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Daily PR Brief – Fri 03/05/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  3 common #PRFails that journalists want you to stop right away (PR Daily – March 4, 2021) No Masking the Difficulty of Decisions […]


Daily PR Brief – Thu 03/04/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:     *        *        *  Top 15 directors of PR to follow on Twitter in 2021 (Muck Rack Blog – March 3, 2021) Why PR Still Remains […]

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Daily PR Brief – Wed 03/03/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Governor Cuomo Fumbles PR Response as Allegations Grow (PRNEWS – March 2, 2021) PR Predictions And Trends That Will Shape 2021 (Forbes – March 3, 2021) […]

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Daily PR Brief – Tue 03/02/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  It’s Not You, It’s Them: What To Do When A Client ‘Breaks Up’ With You (Forbes – March 2, 2021) CPAC Leaves Hyatt […]

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Daily PR Brief – Mon 03/01/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  3 big reputational risks facing PR companies around the world—and how to diffuse them (Agility PR – March 1, 2021) What Working from […]

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Daily PR Brief – Fri 02/26/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Seven 10 minute PR career hacks (PRmoment (UK) – February 25, 2021) Bad PR Took Down McKinsey Chief (O’Dwyer’s – February 25, 2021) PR Vets Assess DEI […]

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Daily PR Brief – Thu 02/25/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  The Elon Musk Effect: The Timeless Power Of Disruption And Brand Authority (Forbes – February 25, 2021) ‘They don’t really want me to have […]

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Daily PR Brief – Wed 02/24/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  11 Effective Ways To Align Content Strategy And Media Planning (Forbes Agency Council – February 24, 2021) Edelman Targets Disinformation Epidemic (O’Dwyer’s – February 23, 2021) 3 […]

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Daily PR Brief – Tue 02/23/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Spotify’s Dustee Jenkins: ‘Always let them know you’re there’ (Ragan – February 23, 2021) Texas Storm Communications Show Stark Messaging Contrasts (PRNEWS – February 22, 2021) What […]

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Daily PR Brief – Mon 02/22/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Rochelle L. Ford, APR, on Becoming a More Inclusive Communicator (PRSay – February 22, 2021) Corporate Communications Lessons From The White House Press […]

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Daily PR Brief – Fri 02/19/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  12 Factors To Keep In Mind When Planning A Publicity Stunt (Forbes Agency Council – February 19, 2021) PR’s Top Pros Talk: Jason Mudd (O’Dwyer’s – February […]

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Daily PR Brief – Thu 02/18/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:     *        *        *  10 Red Flags To Look Out For In Potential Clients (Forbes Agency Council – February 17, 2021) Remembering the diverse pioneers of […]

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Daily PR Brief – Wed 02/17/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How the pandemic has transformed the events industry (PRmoment (UK) – February 16, 2021) PR’s Top Pros Talk: Carrie Jones (O’Dwyer’s – February 16, 2021) [VIDEO] 5 […]

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Daily PR Brief – Tue 02/16/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Lessons from ‘cat filter lawyer,’ Warren Buffet and more (Ragan – February 15, 2021) For Global Ethics Month, Consider the ABC’s of Ethical […]

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