Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Tue 02/19/19

Check out some of today’s best PR/Comms industry news clips: 5 ways in-house video can boost your PR efforts (PR Daily – February 19, 2019) PR Can Ensure Cannabis Market Doesn’t Go Up in Smoke (O’Dwyer’s – February 19, 2019) 3 ways office culture can hamper your PR (Ragan – February 19, 2019) The PR Industry’s FOFO Problem: “Fear Of […]

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Daily PR Brief – Fri 02/15/19

Check out some of today’s best PR/Comms industry news clips: Why Starbucks Isn’t “Taking a Stand” Behind Howard Schulze’s Run to the White House (Business 2 Community – February 14, 2019) Tom Murphy, director of global communications, Microsoft Services on The PRmoment Podcast (PRmoment – February 15, 2019) [PODCAST] Making The Case For Diversity In Marketing And PR (Forbes – February […]

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Daily PR Brief – Thu 02/14/19

Check out some of today’s best PR/Comms industry news clips: 30 jobs in the PR and marketing world (PR Daily – February 13, 2019) PR Lessons From Twitter CEO Jack Dorsey’s Chat With Recode (PR News – February 14, 2019) Words, Phrases and Writing Mistakes to Banish in 2019 (Public Relations Society of America – February 13, 2019) How to […]

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Daily PR Brief – Wed 02/13/19

Check out some of today’s best PR/Comms industry news clips: It’s Time To Flip The Script On The Age-Old RFP Process (Forbes – February 13, 2019) A day in the life of… CEO at an independent PR agency (Econsultancy – February 13, 2019) IPG Posts 13.3% Surge in Q4 Growth (O’Dwyer’s – February 13, 2019) PR Is A Management Function, […]

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Daily PR Brief – Tue 02/12/19

Check out some of today’s best PR/Comms industry news clips: How To Pull Together A PR Event – Fast (Crenshaw Communications – February 12, 2019) 7 things clients do that make a PR pro’s job tougher (Muck Rack Daily – February 12, 2019) Podcasting: A Necessary Part of the Communications Mix (O’Dwyer’s – February 12, 2019) 5 Tips From Vanguard […]

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Daily PR Brief – Mon 02/11/19

Check out some of today’s best PR/Comms industry news clips: Gucci’s sweater crisis perpetuates fashion PR embarrassments (Agility PR – February 11, 2019) Three Ways To Foster Consistent Communication Across Your Brand (Forbes – February 8, 2019) Freelance marketplace Nodal Labs appoints M&C Saatchi Public Relations for ICO prep (The Drum – February 11, 2019) How to measure blogging efforts (Axia […]

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Daily PR Brief – Fri 02/08/19

Check out some of today’s best PR/Comms industry news clips: That Escalated Quickly: Bud Light Takes On MillerCoors Over Corn Syrup (The Holmes Report – February 8, 2019) Delta and Coke apologize for flirtatious napkins (PR Daily – February 8, 2019) Rogue CEOS: Tips on Building Trust Between PR and Executives (Meltwater Blog – February 7, 2019) Three Mistakes To […]

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Daily PR Brief – Thu 02/07/19

Check out some of today’s best PR/Comms industry news clips: Good and Bad PR: What was Liam Neeson thinking? (PRmoment – February 6, 2019) 30 jobs in the PR and marketing world (PR Daily – February 6, 2019) Salaries Rise for PR Pros (O’Dwyer’s – February 7, 2019) PR News Checklist: 3 Questions to Ask a Potential Agency Partner (PR News – February […]

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Daily PR Brief – Wed 02/06/19

Check out some of today’s best PR/Comms industry news clips: Facebook’s top PR exec is leaving (Recode – February 6, 2019) 8 Media Interview Mistakes To Avoid (Crenshaw Communications – February 5, 2019) How To Better Manage Stress When You’re Managing A Team (Forbes – February 6, 2019) Lessons for PR Pros From Amazon’s Campaign to Win Over NY (PR News – February […]

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Daily PR Brief – Tue 02/05/19

Check out some of today’s best PR/Comms industry news clips: ‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning (Public Relations Society of America – February 4, 2019) PR Council Awards Five Minority-Owned Firms Fellowships (The Holmes Report – February 4, 2019) Survey From Center for Public Relations and Chief […]


Daily PR Brief – Mon 02/04/19

Check out some of today’s best PR/Comms industry news clips: PR Lessons from the Super Bowl (PR News – February 4, 2019) When CEOs Come Out Swinging: PR Nightmare Or Home Run? (Forbes – February 4, 2019) PR Lessons from SXSW (O’Dwyer’s – February 4, 2019) 4 reasons ‘publicist’ is a dirty word in PR (PR Daily – February 4, 2019) Crisis Review: […]

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Daily PR Brief – Fri 02/01/19

Check out some of today’s best PR/Comms industry news clips: Notable PR Touchdowns and Fumbles of Super Bowl LIII (PR News – February 1, 2019) PR Insight: The pros and cons of technology in PR: Finding a balance between being connected and being overwhelmed (PRmoment – January 31, 2019) 14 Social Media Trends That Every Marketer Should […]

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Daily PR Brief – Thu 01/31/19

Check out some of today’s best PR/Comms industry news clips: Crisis Communications in the World of Small and Mid-Size Businesses (CommPro – January 31, 2019) Applying Psychology’s Balance Theory to Corporate Social Responsibility and PR (Fourth Source – January 31, 2019) In 2019, Don’t Miss The Opportunity To Engage With Your Social Donors (Forbes – January 31, 2019) Sneak Peek: […]

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Daily PR Brief – Wed 01/30/19

Check out some of today’s best PR/Comms industry news clips: Is a Thermostat Smarter Than Your PR strategy? (Cision – January 29, 2019) What PR Teaches us About Setting and Reaching Goals (PR Couture – January 29, 2019) Does Your Agency Pass The ‘Good’ Test? Four Types Of Purpose-Driven Agencies (Forbes – January 30, 2019) Polar vortex keeps crisis communicators […]

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Daily PR Brief – Tue 01/29/19

Check out some of today’s best PR/Comms industry news clips: Crisis Review: The Top 20 Crises Of 2018 (Part 2 Of 3) (The Holmes Report – January 29, 2019) What Advertising Missteps Can Teach us About Multicultural Marketing (Institute for Public Relations – January 29, 2019) How To Drive Operational Efficiency As A CMO (Forbes – January 28, 2019) Getting […]

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