Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Wed 01/29/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How Politics Fits Into This Year’s Communications Campaigns (Spin Sucks – January 28, 2020) Navigating the Shifting Public Expectations of a Crisis (O’Dwyer’s – January 28, 2020) Trust in leaders emerges as a pivotal workplace factor […]

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Daily PR Brief – Tue 01/28/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 6 Chrome extensions that will improve your media outreach skills (Muck Rack Blog – January 27, 2020) Could Artificial Intelligence Put The Communications Professional Out Of A Job? (Forbes – January 28, 2020) The PR fallout […]

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Daily PR Brief – Mon 01/27/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Book It! 8 PR Tips For Nailing TV Segments (Crenshaw Communications – January 25, 2020) Crisis Review: The Top 20 Crises Of 2019 (Part 2 Of 3) (The Holmes Report – January 27, 2020) Climate Change […]

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Daily PR Brief – Fri 01/24/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Why it’s important to say “no”​ to potential clients sometimes (LinkedIn – January 22, 2020) 2 Media Relations Rules to Break in 2020 (Public Relations Society of America – January 23, 2020) The Art of Diversity […]

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Daily PR Brief – Thu 01/23/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Public Relations Ethics: Conflicts of Interest (BLND Public Relations – January 23, 2020) PR Pros: How to Establish Your Voice and Personal Brand With Clients (PAN Communications – January 22, 2020) The Next Decade In Communications: […]

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Daily PR Brief – Wed 01/22/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The 5 simple rules for keeping any client happy (Agility PR – January 22, 2020) This month in bad PR pitches (Muck Rack Blog – January 21, 2020) Five Critical PR And Media Strategy Lessons Learned […]

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Daily PR Brief – Tue 01/21/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Perspectives and Advice from a 25-Year PR Vet (culpwrit – January 21, 2020) Crisis Review: The Top 20 Crises Of 2019 (Part 1 Of 3) (The Holmes Report – January 20, 2020) Why Public Relations (As […]

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Daily PR Brief – Fri 01/17/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   Biggest PR Scandals in 2019 (Behind the Lines – January 16, 2020) The death of filler PR content: five tips for your content strategy (Neo PR – January 17, 2020) The Importance of Post-Crisis Communications (O’Dwyer’s – January […]

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Daily PR Brief – Thu 01/16/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: These are some of the PR disasters we can expect for Big Tech in 2020 (Fast Company – January 16, 2020) How To Encourage Workplace Empathy Without Crossing Individual Boundaries: 15 Proven Strategies (Forbes – January […]

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Daily PR Brief – Wed 01/15/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Office uprising: How employee activism will change PR in 2020 (Advertising Age – January 14, 2020) Amazon’s $690,000 Donation to Australian Wildfire Relief Is a Massive PR Failure. Here’s Why (Inc. – January 15, 2020) Astros’ […]


Daily PR Brief – Tue 01/14/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The First Five Phone Calls of Crisis Communications (O’Dwyer’s – January 14, 2020) CES 2020: Communicators See Demand for Their Craft (PR News – January 14, 2020) Analysis: Ghosn Must Balance Ego, Emotion & Objectivity To […]

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Daily PR Brief – Mon 01/13/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How Technology Redefines Crisis Readiness (O’Dwyer’s – January 13, 2020) 5 marketing and PR campaigns that wowed us in 2019 (PR Daily – January 13, 2020) Former Burson Chair Puts Focus on Personalities in PR Crises (PR […]

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Daily PR Brief – Fri 01/10/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   3 Essential PR Trends to Monitor in the New Year and Decade (Public Relations Society of America – January 9, 2020) How to Succeed in Personal Branding on Social Media (Marx Communications – January 9, […]

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Daily PR Brief – Thu 01/09/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How to Make Your Multi-Channel Media Relations Game Seamless (PR News – January 9, 2020) Listening: How PR is Learning the Hardest Lesson of All (O’Dwyer’s – January 9, 2020) Internal Communication Trends In 2019 (And […]

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Daily PR Brief – Wed 01/08/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The Press Release: Does It Still Work? (BLND Public Relations – January 8, 2020) Veteran Newsman Provides Tips for Young PR Pros (culpwrit – January 8, 2020) 1000 Pitches: Most Popular Tech Topics (OnePitch – December 19, 2019) The […]

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