Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Thu 02/20/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   Which PR CEOS Do Employees Respect Most? (PR News – February 19, 2020) Rethinking Corporate Apologies (O’Dwyer’s – February 20, 2020) Video Visual Awards 2019 Winners (Ragan – February 20, 2020) The Double-Edged Sword of Measurement In the […]


Daily PR Brief – Wed 02/19/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   The Future of PR is Precision – Less Gut, More Data (Shonali Burke Consulting – February 19, 2020) TikTok: What It Is And Why You Need To Know How It Works (Forbes – February 19, […]

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Daily PR Brief – Tue 02/18/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How automation and AI could lead to a PR nightmare (Agility PR – February 18, 2020) 20 Top PR Pros Share the Ethical Advice That’s Guided Them Through Their Careers (Public Relations Society of […]


Daily PR Brief – Fri 02/14/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How the Astros apology press conference turned into a public relations disaster (CBS Sports – February 13, 2020) 12 Methods To Identify And Fix Communication Problems Within A Team (Forbes – February 13, 2020) Princess Cruise […]

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Daily PR Brief – Thu 02/13/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Is a Crisis Always Bad for the Brand? (Meltwater Blog – February 13, 2020) Climbing the PR ladder—5 essential skills for public relations pros (Agility PR – February 12, 2020) PRSA Names Walsh Marketing/Sales Chief (O’Dwyer’s – February 12, […]

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Daily PR Brief – Wed 02/12/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: PR mental health: 5 ways to start the new decade with less stress (Agility PR – February 12, 2020) Amazon’s PR campaigns keep blowing up in the company’s face (The Verge – February 12, 2020) Six […]

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Daily PR Brief – Tue 02/11/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   Show the PR Love: How to Build Relationships With the Media (MarketingProfs – February 11, 2020) Are RFPs worth the time for PR professionals? (Muck Rack Blog – February 10, 2020) Meet the Media: Steven […]

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Daily PR Brief – Mon 02/10/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Public Relations Skills for 2020 (Everything PR – February 10, 2020) Is Weber Shandwick the Canary in PR’s Coal Mine? (O’Dwyer’s – February 7, 2020) What PR pros should consider when planning a career move (PR Daily – February […]

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Daily PR Brief – Fri 02/07/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   Infographic: Facebook stats that matter for PR pros (PR Daily – February 6, 2020) [Infographic] What modern public relations is – and what it isn’t! (PRmoment (UK) – February 6, 2020) Council Post: How Authenticity Strikes […]

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Daily PR Brief – Thu 02/06/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Crisis PR Lessons From The Iowa Caucus (Crenshaw Communications – February 5, 2020) Storm Center: How Foul Weather Can Strengthen Media Ties (Public Relations Society of America – February 5, 2020) The Long-Term Impact Of Treating […]

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Daily PR Brief – Wed 02/05/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   Why going on Vacation is the Best Thing You can do for your Business (PR Couture – February 4, 2020) Communications Lessons From the Iowa Caucus (CommPro – February 4, 2020) In Defense Of Millennials: […]

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Daily PR Brief – Tue 02/04/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Nine Best Picture Candidates, Nine PR Life Lessons (Cookerly PR – February 4, 2020) A PR Pro Never Mistakes Silence for “No” (The Jonathan Rick Group – February 3, 2020) Council Post: What Breakup Letters Can […]

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Daily PR Brief – Mon 02/03/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The Top 14 Public Relations Insights of 2019 (Institute for Public Relations – January 29, 2020) Council Post: How To Fight Change Fatigue With Better Internal Communications (Forbes – February 3, 2020) Lessons from PR Pros […]

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Daily PR Brief – Fri 01/31/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Meet the 16 rising stars inside top PR agencies, who know everyone, have great reputations, and can spin anything (Business Insider – January 31, 2020) Communicating Amid Coronavirus Concerns (O’Dwyer’s – January 30, 2020) Why PR […]

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Daily PR Brief – Thu 01/30/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 7 ways to keep clients happy (Radioactive PR – January 30, 2020) PRNEWS Honors Trailblazing Top Women in PR at Annual Luncheon (PR News – January 30, 2020) Nine Things To Keep In Mind Before Doing […]

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