UPCOMING (FREE) PR AND MARKETING WEBINARS YOU DON’T WANT TO MISS!

“HOW VODAFONE ACTIVATES & INSPIRES THEIR EMPLOYEES AS ADVOCATES” presented by CommPRO Tuesday, April 11, 2017 @ 12:00 pm ET / 9:00 am PT Join Vodafone’s Kimberley Harcombe and Emma Cook for a discussion moderated by Dave Hawley, VP of Marketing at Dynamic Signal. Topics will include: What you need […]


Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]


How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


Daily PR Brief – Thu 02/22/18

Check out some of today’s best PR industry news clips: How to Create an Effective PR and Marketing Strategy for 2018 (Meltwater Blog – February 21, 2018) How To Keep Your Team Focused Day-To-Day When Switching Between Client Accounts (Forbes – February 22, 2018) A Lesson in the Value of Public Relations: Boosting Brand Perception (CommPro – February 22, 2018) […]

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Daily PR Brief – Wed 02/21/18

Check out some of today’s best PR industry news clips: Five Things You Can Do to Be Successful in PR (Spin Sucks – February 21, 2018) Using Chatbots As A Customer Service Virtual Agent (Forbes – February 21, 2018) How Bad PR Can Kill Your Business (and How to Avoid It) (Inc. – February 20, 2018) IPR Cites Fake News […]

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Daily PR Brief – Tue 02/20/18

Check out some of today’s best PR industry news clips: Announcing PR Daily’s 2017 Video & Visual Awards finalists (PR Daily – February 20, 2018) How To Conquer TMI, The No. 1 Career Killer (Forbes – February 16, 2018) KFC’s response to chicken crisis shows confidence in its brand (PR Week – February 20, 2018) 3 reasons why the agency-client […]

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Daily PR Brief – Fri 02/16/18

Check out some of today’s best PR industry news clips: Why Clients Hate Their Franchise Marketing Agency (Forbes – February 16, 2018) What is Thought Leadership & How to Hone Your Skills (Marx Communications – February 16, 2018) 8 keys to create a more data-driven dream team (PR Daily – February 16, 2018) 6 key reasons for PR pros to […]

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Daily PR Brief – Thu 02/15/18

Check out some of today’s best PR industry news clips: We are not the enemy: An open letter to journalists from a PR professional (mUmBRELLA Australia – February 14, 2018) 30 jobs in the PR and marketing world (PR Daily – February 14, 2018) Confidence In Business Shouldn’t Be Mistaken For Arrogance (Forbes – February 15, 2018) News of Firms (O’Dwyer’s – February […]


Daily PR Brief – Wed 02/14/18

Check out some of today’s best PR industry news clips: 5 Useful Hacks to Measure a Public Relations Campaign with Actual Data (Business 2 Community – February 13, 2018) PRCA Launches Diversity & Inclusion Guidelines (The Holmes Report – February 14, 2018) Saudi Arabia Has Turned Sports Into A Public Relations Machine (Deadspin – February 13, 2018) How can PR […]


Daily PR Brief – Tue 02/13/18

Check out some of today’s best PR industry news clips: What PR pros wish they could tell journalists (PR Daily – February 13, 2018) PR For A Purpose: Bringing Corporate Social Responsibility Back To Basics (Forbes – February 13, 2018) News of PR Firms (O’Dwyer’s – February 13, 2018) How and why PR pros should take the lead on CSR (Ragan – February […]

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Daily PR Brief – Mon 02/12/18

Check out some of today’s best PR industry news clips: How To Spot A Lie In 5 Seconds (And The Biggest Lie I Ever Told In PR) (Forbes – February 10, 2018) 15 marketing certifications available online (PR Daily – February 12, 2018) Apple Reeling from Handset Slowdown PR Backlash (O’Dwyer’s – February 12, 2018) 3 Ways Unilever Benefits From […]


Daily PR Brief – Fri 02/09/18

Check out some of today’s best PR industry news clips: What Are Your Most Valuable PR and Marketing Skills? (Spin Sucks – February 9, 2018) Four Reasons Why Branding Is Imperative To Your PR Strategy (Forbes – February 9, 2018) Infographic: How PR pros can make the most of Google Analytics (PR Daily – February 8, 2018) Elon Musk, the […]


Daily PR Brief – Thu 02/08/18

Check out some of today’s best PR industry news clips: How to be the right kind of ‘edgy’ in your PR campaign (PR Daily – February 8, 2018) Cracking The Review Code: How To Generate And Manage Customer Reviews (Forbes – February 8, 2018) Publicis Groupe Trended Upward Through 2017, But Still Faces Headwinds (AdExchanger – February 8, 2018) Emerging […]

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Daily PR Brief – Wed 02/07/18

Check out some of today’s best PR industry news clips: What are the best cities for PR pros to maximize their earning potential? (PR Daily – February 7, 2018) Five Of The Most Impactful Ways For An Agency To Get More Clients (Forbes – February 7, 2018) 9 Things To Consider When Building Your Next Communication Strategy (Forbes – February […]


Daily PR Brief – Tue 02/06/18

Check out some of today’s best PR industry news clips: The Brilliant PR Strategy Behind Kylie Jenner’s Pregnancy Reveal (Yahoo! Lifestyle – February 5, 2018) 3 Super Bowl Ads That Gave Their Brands a PR Boost (PR News – February 5, 2018) Why Your Public Relations Strategy Shouldn’t Be Measured On Backlinks (Forbes – February 6, 2018) Should communicators who […]

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Daily PR Brief – Mon 02/05/18

Check out some of today’s best PR industry news clips: Change Your Company’s Giving Game For Good (Forbes – February 5, 2018) 7 deadly media relations sins (Ragan – February 5, 2018) How to make brand journalism work for any organization (PR Daily – February 5, 2018) 4 digital PR and social media lessons from your favorite celebrities (PR Daily – February 5, […]

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Daily PR Brief – Fri 02/02/18

Check out some of today’s best PR industry news clips: 4 Guidelines for the Data-Enhanced PR Pro (PR News – February 1, 2018) 10 items to scrub from your resumé and LinkedIn profile (Ragan – February 2, 2018) 13 Ways Your Business Can Win More Media Exposure (Forbes – January 31, 2018) 3 crucial steps PR pros should take before […]


Daily PR Brief – Thu 02/01/18

Check out some of today’s best PR industry news clips: How your PR agency should prepare to win your next client (PR Daily – February 1, 2018) 30 jobs in the PR and marketing world (PR Daily – February 1, 2018) Papa John’s Seeks New PR Agency After Tough Year (The Holmes Report – February 1, 2018) 5 Common Client […]