UPCOMING (FREE) PR AND MARKETING WEBINARS YOU DON’T WANT TO MISS!

“HOW VODAFONE ACTIVATES & INSPIRES THEIR EMPLOYEES AS ADVOCATES” presented by CommPRO Tuesday, April 11, 2017 @ 12:00 pm ET / 9:00 am PT Join Vodafone’s Kimberley Harcombe and Emma Cook for a discussion moderated by Dave Hawley, VP of Marketing at Dynamic Signal. Topics will include: What you need […]


Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]


How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


Daily PR Brief – Wed 09/20/17

Hello!  Here are some of today’s best PR clips: Old-School Communication Tactics That Still Work (Forbes – September 20, 2017) Managing Online Communities: Lesson’s From Reddit’s “AMAgeddon” (Institute for Public Relations – September 20, 2017) Citizens Relations Adds New Narrative (O’Dwyer’s – September 20, 2017) 16 email marketing terms PR pros should know (PR Daily – September 19, 2017) The art of the […]

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Daily PR Brief – Tue 09/19/17

Howdy!  Here are some of today’s best PR clips: 10 ways PR pros can build outstanding careers (PR Daily – September 19, 2017) 5 common but highly damaging mistakes in online branding (Ragan – September 19, 2017) PR Lessons from the Mayweather vs. McGregor Fight (Spin Sucks – September 18, 2017) 5 Things PR Professionals Hear Too Often (Meltwater Blog – September 19, […]


Daily PR Brief – Mon 09/18/17

Hi!  Here are some of today’s best PR clips:   Houston And Harvey: Managing Communications In A Natural Disaster (Forbes – September 18, 2017) Communicating in a politically charged environment (Influence Magazine – Chartered Institute of Public Relations – September 18, 2017) Evolution of Lifestyle PR: Step Up and Enjoy the Ride (O’Dwyer’s – September 18, 2017) How much is […]

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Daily PR Brief – Fri 09/15/17

Happy Friday!  Here are some of today’s best PR clips: The Changing Landscape of PR and How Companies Can Capitalize (Meltwater Blog – September 14, 2017) How To Choose The Right Marketing Automation Tool For Your Agency (Forbes – September 15, 2017) What to Do When It’s Your Turn to be Interviewed (O’Dwyer’s – September 15, 2017) 3 ways to […]

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Daily PR Brief – Thu 09/14/17

Howdy!  Here are some of today’s best PR clips: 3 ways to turn online reviews into storytelling gold (PR Daily – September 13, 2017) Four Engagement Sins PR Teams Can’t Afford to Make (Spin Sucks – September 13, 2017) 30 jobs in the PR and marketing world (PR Daily – September 14, 2017) Ogilvy Wins Global PR Duties For Beijing […]


Daily PR Brief – Wed 09/13/17

Hello!  Here are some of today’s best PR clips: The Biggest And Most Important Media And PR Trends For 2018 (Forbes – September 12, 2017) Critical Steps to Include in Your Crisis Communication Plan (O’Dwyer’s – September 12, 2017) Lessons from online screw-ups by Ted Cruz and PewDiePie (PR Daily – September 13, 2017) Why Do PR Firms Pay Women, […]


Daily PR Brief – Tue 09/12/17

Hello!  Here are some of today’s best PR clips: The Value Of ‘Newsjacking’ For Enhancing Brand Awareness And Thought Leadership (Forbes – September 12, 2017) 4 lessons from EPA’s criticized crisis response (PR Daily – September 12, 2017) Study: Focus on forging ‘emotional connections’ (Ragan – September 12, 2017) Millennial PR Firm Owners Destined to Shake Up Industry (O’Dwyer’s – September 11, 2017) […]

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Daily PR Brief – Mon 09/11/07

Hi!  Here are some of today’s best PR clips: Traditional PR doesn’t work anymore (Axia Public Relations – September 8, 2017) 2 oft-neglected methods for securing media coverage (Ragan – September 10, 2017) Media Companies Are Learning They Need To Use Social Media Influencers, Now (Forbes – September 11, 2017) Sorrell under pressure to streamline WPP as CPG clients cut […]


Daily PR Brief – Fri 09/08/17

Happy Friday!  Here are some of today’s best PR clips: Seven Simple Steps To Turn Your Employees Into Brand Ambassadors (Forbes – September 8, 2017) Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess? (Communications Conversations – September 8, 2017) 20 excuses to reject media training (PR Daily – September 8, 2017) Equifax scurries amid chaos after data […]

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Daily PR Brief – Thu 09/07/17

Howdy!  Here are some of today’s best PR clips: Can you trust reputation measurement tools? (Influence Magazine – Chartered Institute of Public Relations – September 7, 2017) 30 jobs in the PR and marketing world (PR Daily – September 6, 2017) Put change front and center when you communicate (PR Daily – September 7, 2017) Tips for using conventions as […]

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Daily PR Brief – Wed 09/06/17

Hi!  Here are some of today’s best PR clips:   3 Ways Augmented Intelligence Will Help PR Pros (PR News – September 5, 2017) Guidelines for nonprofit communications (Ragan – September 6, 2017) Richard Edelman: Bell Pottinger Expulsion Is ‘Proud Moment For PR Industry’ (The Holmes Report – September 5, 2017) How to Make Your Press Release Strategic and Media-Friendly (PR […]


Daily PR Brief – Tue 09/05/17

Hello!  Here are some of today’s best PR clips: 6 Public Relations Trends That Will Bring Success in the Coming Year (Business 2 Community – September 4, 2017) Fake videos pose a new PR challenge (PR Daily – September 5, 2017) How to Plan for the Success of Your Earned Media Strategy (Cision – September 5, 2017) Political PR: 7 […]

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Daily PR Brief – Fri 09/01/17

Hello!  Here are some of today’s best PR clips: Your Next PR Hire Should Be A Creative Mastermind (Forbes – September 1, 2017) 4 things companies must do in a PR crisis (CNNMoney – September 1, 2017) See who the 50 Game-Changers in PR are for 2017! (PR News – September 1, 2017) Malta Tourism Authority seeks new agencies for […]


Daily PR Brief – Thu 08/31/17

Hello!  Here are some of today’s best PR clips: Digital Transformation Calls For A New Kind Of Communications Leader (Forbes – August 31, 2017) Early PR Lessons From Tropical Storm Harvey (PR News – August 30, 2017) 3 PR and marketing lessons from Taylor Swift (PR Daily – August 31, 2017) 3 reasons PR pros should pitch to Spanish-speaking media […]


Daily PR Brief – Wed 08/30/17

Hi!  Here are some of today’s best PR clips: Understanding Online Reputation Management And How It Affects Search Engine Placement (Forbes – August 30, 2017) 10 free Instagram tools for PR pros and marketers (Ragan – August 29, 2017) Updated: Public Relations Request for Proposal – RFP (Everything PR – August 29, 2017) How Bell Pottinger’s woes may become a […]

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