Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Tue 04/20/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Tesla Crash Response Shows What Happens When You Ditch PR (PRNEWS – April 19, 2021) How Communicators Can Help Address Ethical AI Risks (Forbes – April […]

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Daily PR Brief – Mon 04/19/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Free Event: Stop AAPI Hate: The Role of Communicators – Asian American and Pacific Islander Heritage Month 2021 (CommPro – April 18, 2021) […]

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Daily PR Brief – Fri 04/16/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  14 Views on When a Company Should Speak Out About a Social Issue Today (PRSay – April 15, 2021) 4 Ways The Role […]

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Daily PR Brief – Thu 04/15/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Employee Communications Awards 2020 Winners (Ragan – April 14, 2021) 14 Tactful Ways To Voice Concerns About Corporate Messaging (Forbes Communications Council – April 15, 2021) […]

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Daily PR Brief – Wed 04/14/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PRSA Seeks Membership from and Offers Help to PR Pros ‘Between Jobs’ (PR News – April 14, 2021) How To Boost Attendance And […]

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Daily PR Brief – Tue 04/13/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Which personality tendency makes the best communicator? (PR Daily – April 12, 2021) Surveys Show Pandemic Burnout Hitting TV Journalists and Advertising (PRNEWS – April 12, […]

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Daily PR Brief – Mon 04/12/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  A PR Pro’s Advice For Writing A LinkedIn Recommendation For Someone You Dislike (Forbes – April 12, 2021) JetBlue Flies into PR Turbulence (O’Dwyer’s – April […]

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Daily PR Brief – Fri 04/09/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Free Webinar: Battling Deep Fakes and Misinformation – Media’s Role and Responsibility (Commpro – April 8, 2021) Communicating Your Way To A Better […]

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Daily PR Brief – Thu 04/08/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  O’Dwyer’s Ranks PR Firms by 19 Specialties (O’Dwyer’s – April 8, 2021) Leveraging The Power Of Communication In Tech Companies (Forbes – April 7, 2021) Young […]

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Daily PR Brief – Wed 04/07/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PR Lessons Learned Since The Pandemic Began (Forbes – April 7, 2021) Let’s Bring More Women into PR Leadership Positions (O’Dwyer’s – April 7, 2021) 5 […]

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Daily PR Brief – Tue 04/06/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  14 Communications Faux Pas To Avoid On Commercial Accounts (Forbes Communications Panel – April 6, 2021) PR’s Top Pros Talk: Lindsey Carnett (O’Dwyer’s – April 6, […]

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Daily PR Brief – Mon 04/05/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  3 tips for becoming a more effective PR practitioner (Agility PR – April 2, 2021) In Our Attention Economy, Good PR Means A […]

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Daily PR Brief – Fri 04/02/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How PR pros can be allies for beleaguered reporters in tech and beyond (PR Daily – April 2, 2021) New Markets, New Rules: […]


Daily PR Brief – Thu 04/01/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  4 creative ways PR agencies can build killer relationships with clients (Agility PR – April 1, 2021) PR Rock Stars: Thrivent’s Kristina Wright (Communications […]

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Daily PR Brief – Wed 03/31/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How Volkswagen’s name-change gambit played online (PR Daily – March 30, 2021) PR’s Top Pros Talk: Lisa Osborne Ross (O’Dwyer’s – March 30, 2021) [VIDEO] Survey Shows […]

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