Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Thu 04/25/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Surefire Networking Tips from Five Industry Experts (PR News – April 24, 2019) 30 jobs in the PR and marketing world (PR Daily – April 25, 2019) A New Era Of PR: The Changing Face Of […]

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Daily PR Brief – Wed 04/24/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Study: Consumers see PR and marketing as interchangeable (PR Daily – April 23, 2019) 4 questions to ask yourself before you make the jump to being a solo consultant (Communications Conversations – April 24, 2019) Takeaways […]

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Daily PR Brief – Tue 04/23/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Purpose Is Not CSR, It’s Just Good Business (Forbes – April 22, 2019) Infographic: How to accommodate different communication styles (Ragan – April 22, 2019) [Infographic] Topeka Zoo Shows Communications Savvy After Tiger Attack (PR News – April 22, 2019) […]

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Daily PR Brief – Mon 04/22/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Crisis Management Considerations For The Innovation Economy In 2019 (Forbes – April 22, 2019) How to Measure Relevance, Influence and Media Coverage (PR News – April 19, 2019) Supervisor Humor Styles and Employee Advocacy: A Serial […]

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Daily PR Brief – Fri 04/19/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Overcoming Past Failures to Succeed Today (Public Relations Society of America – April 19, 2019) 11 Tips For Responding To Negative Online Reviews (Forbes – April 19, 2019) 3 ways to adapt your PR strategy to […]


Daily PR Brief – Thu 04/18/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 30 jobs in the PR and marketing world (PR Daily – April 17, 2019) The Future of PR: Why We Must Own the PESO Model (Spin Sucks – April 18, 2019) Case Study: PR campaign creates […]

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Daily PR Brief – Wed 04/17/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How PR Pros Help Keep Their Brands Safe From Social Cyberattacks (PR News – April 16, 2019) Healthy Businesses Are Based On Trust, Not Money (Forbes – April 17, 2019) When and how to follow up […]

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Daily PR Brief – Tue 04/16/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 95 helpful tools and resources for communicators (PR Daily – April 16, 2019) The Top 5 Best Agencies to Work For In North America — 2019 Rankings (The Holmes Report – April 16, 2019) Struggling to […]

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Daily PR Brief – Mon 04/15/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Doing Business in an Activist World (Institute for Public Relations – April 15, 2019) 10 B2B Marketing Trends That Will Skyrocket Your Strategy (Marx Communications – April 14, 2019) Publicis Grabs the Last Partner at the […]

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Daily PR Brief – Fri 04/12/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Halcyon Days for Corporate PR Crisis Pros (O’Dwyer’s – April 11, 2019) Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency (Shonali Burke Consulting – April 11, 2019) 14 Must-Experience […]

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Daily PR Brief – Thu 04/11/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 30 jobs in the PR and marketing world (PR Daily – April 10, 2019) How To Restore A Public Reputation (Crenshaw Communications – April 10, 2019) Six Traits To Look For In New Communications Hires (Forbes – April 11, […]

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Daily PR Brief – Wed 04/10/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Media Relations Greatest Hits: Tips to Improve Your Efforts (Spin Sucks – April 9, 2019) Approaching Public Relations In The Age Of New Media (Forbes – April 10, 2019) How to better manage your PR agency (Advertising […]

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Daily PR Brief – Tue 04/09/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 6 Accredited PR Pros on Why They Pursued Their APR (Public Relations Society of America – April 8, 2019) A Communications-Driven Approach To Resolving Conflict (Forbes – April 9, 2019) 4 tips for optimizing your newsjacking […]


Daily PR Brief – Mon 04/08/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: SEO for public relations: A brief guide for communicators (Muck Rack Blog – April 8, 2019) 12 Myths About Public Relations Firms Being Acquired (CommPro – April 8, 2019) The Difference Between PR And Advertising, And […]

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Daily PR Brief – Fri 04/05/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How Amazon Is Shaping PR Strategy (Forbes – April 5, 2019) Video Visual Awards 2018 Winners (Ragan – April 5, 2019) 4 Common Media Pitching Mistakes and How to Avoid Them (PR News – April 4, 2019) Not My […]

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