Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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Daily PR Brief – Mon 11/19/18

Check out some of today’s best PR/Comms industry news clips: How Facebook’s crisis PR firm triggered a PR crisis (The Verge – November 17, 2018) The Dos and Don’ts of Holiday PR Pitching (March Communications – November 16, 2018) Here’s How To Communicate With Your Customers In The Age Of Authenticity (Forbes – November 19, 2018) 7 ways to sell […]

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Daily PR Brief – Fri 11/16/18

Check out some of today’s best PR/Comms industry news clips: Facebook And The Perils Of Opposition PR (Crenshaw Communications – November 16, 2018) Why Purpose Is Important To Your PR Strategy (Forbes – November 16, 2018) 5 essential lessons PR pros can learn from marketing (PR Daily – November 16, 2018) Jericho Chambers’ Robert Phillips, IPR’s Tina McCorkindale (Ep. 135) (The […]

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Daily PR Brief – Thu 11/15/18

Check out some of today’s best PR/Comms industry news clips: 30 jobs in the PR and marketing world (PR Daily – November 15, 2018) How Kindness Means Good Business Year-Round (Forbes – November 15, 2018) Facebook cut ties with Definers, the PR firm that reportedly helped it blame George Soros for the anti-Facebook movement (Business Insider – November 15, 2018) […]

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Daily PR Brief – Wed 11/14/18

Check out some of today’s best PR/Comms industry news clips: 4 ways PR pros and marketers can combat fake online reviews (PR Daily – November 14, 2018) Managing Expectations Of An Unhappy Client (Forbes – November 14, 2018) 10 Notable Public Relations Blogs Worth Following (Glean.info – November 14, 2018) Where Have All the Tech Storytellers Gone? (O’Dwyer’s – November 13, 2018) Planning […]

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Daily PR Brief – Tue 11/13/18

Check out some of today’s best PR/Comms industry news clips: How to Handle Negative Comments About Your Business on Social Media (Institute for Public Relations – November 12, 2018) Five Lessons On Communications, Taught By A Great Leader (Forbes – November 13, 2018) How Triage Improves PR Crisis Management (Glean.info – November 13, 2018) Victoria’s Secret exec apologizes after interview […]

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Daily PR Brief – Mon 11/12/18

Check out some of today’s best PR/Comms industry news clips: 10 #PRFail tweets to help practitioners land coverage (PR Daily – November 12, 2018) PR Tips for Crisis Preparation (O’Dwyer’s – November 12, 2018) What Communicators Still Don’t Understand About AI (PR News – November 12, 2018) The dos and don’ts of leveraging corporate social responsibility in your PR efforts (Muck […]

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Daily PR Brief – Fri 11/09/18

Check out some of today’s best PR/Comms industry news clips: Four social media channels most communicators overlook (Communications Conversations – November 8, 2018) Fast Pace of M&A Activity Likely to Keep Going (O’Dwyer’s – November 8, 2018) Five Tips For Running A More Effective Community-Building Program (Forbes – November 9, 2018) Holmes Report Announces 2019 SABRE Awards For North America […]

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Daily PR Brief – Thu 11/08/18

Check out some of today’s best PR/Comms industry news clips: 30 jobs in the PR and marketing world (PR Daily – November 7, 2018) How Ben & Jerry’s Support for Black Lives Matter Fostered a Different Kind of Dialogue on Social Media (Institute for Public Relations – November 8, 2018) First-Time CMOs: It’s Time To Get Fearless (Forbes – November […]

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Daily PR Brief – Wed 11/07/18

Check out some of today’s best PR/Comms industry news clips: Why your PR strategy must go beyond the press release (PR Daily – November 6, 2018) 4 Areas for PR Professionals to Explore Diversity & Inclusion Awareness (PR Couture – November 6, 2018) Digital Reductionism: 5 Takeaways From Lenovo’s CCO Torod Neptune (The Holmes Report – November 7, 2018) Measurement […]


Daily PR Brief – Tue 11/06/18

Check out some of today’s best PR/Comms industry news clips: How The Chief Communications Officer Is Reinventing Public Relations (Forbes – November 6, 2018) Trust Before Tactics Equals Effective Crisis PR (O’Dwyer’s – November 6, 2018) Blizzard video-game misstep prompts an avalanche of fan backlash (PR Daily – November 6, 2018) DC Communicators Not Seeing A Return To Normal In […]

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Daily PR Brief – Mon 11/05/18

Check out some of today’s best PR/Comms industry news clips: Why solo PR pros hate the “F” Word (Freelancer, that is) (Muck Rack Blog – November 5, 2018) 8 worst practices in international PR (PR Daily – November 5, 2018) Publicis Hires MMC’s Littman to Boost PR (O’Dwyer’s – November 5, 2018) Frank’s Andrew Block & Alex Grier (Ep. 133) (The […]


Daily PR Brief – Fri 11/02/18

Check out some of today’s best PR/Comms industry news clips: Does Anyone Still Use the Newswire? (Business 2 Community – November 2, 2018) Employees demand inclusive, safe workplace with #GoogleWalkout (PR Daily – November 1, 2018) 7 outstanding tech tools for PR pros (Ragan – November 2, 2018) Golin Embraces PR With New Positioning (The Holmes Report – November 2, 2018) University of […]

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Daily PR Brief – Thu 11/01/18

Check out some of today’s best PR/Comms industry news clips: 30 jobs in the PR and marketing world (PR Daily – October 31, 2018) Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram (TechCrunch – October 31, 2018) Publicis Monitors Khashoggi Developments (O’Dwyer’s – October 31, 2018) How to boost PR measurement through benchmarking (PR Daily – November 1, 2018) Inspirational […]

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Daily PR Brief – Wed 10/31/18

Check out some of today’s best PR/Comms industry news clips: Vampires vs Werewolves: A Halloween 2018 Competitive Analysis (Mention Blog – October 31, 2018) Lessons from the CDC’s pushback on chicken costumes reporting (PR Daily – October 30, 2018) 10 Questions to Help You Prepare for the Next Crisis (O’Dwyer’s – October 31, 2018) Study: PR’s Ownership Of Digital Is […]

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Daily PR Brief – Tue 10/30/18

Check out some of today’s best PR/Comms industry news clips: 2018 Digital Awards Finalists Announced by PR News (PR News – October 30, 2018) Some simple steps to get ahead in the PR game (The Telegraph – October 29, 2018) How to shutdown a never-ending phone call (PR Daily – October 29, 2018) Havas Formula Creates Leadership Team With Regional […]

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