Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Tue 12/10/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   The PR success stories of 2019 (PR Daily – December 10, 2019) Constant Connectivity Does Not Equal Productivity: Two Surefire Tips To Reclaim Your Personal Life (Forbes – December 10, 2019) Fairness, Sustainability Defines Alpha […]

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Daily PR Brief – Mon 12/09/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   B2B: How To Choose Which Of Your Executives To Position On Social Media (Forbes – December 9, 2019) Study: Gender diversity is essential for collaborative excellence (Ragan – December 9, 2019) Ogilvy Promotes South Africa […]

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Daily PR Brief – Fri 12/06/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The biggest PR disasters of 2019 (PRmoment (UK) – December 5, 2019) What Western Brands Can Learn From China About Customer Experience (Forbes – December 6, 2019) Students Can’t Tell Difference Between Fake, Real News (O’Dwyer’s – December 5, […]


Daily PR Brief – Thu 12/05/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Five Ways An Internship Can Shape Your Career (Olive Creative Strategies – December 4, 2019) Why People Skills Are Essential In PR And How To Improve Them (Forbes – December 5, 2019) Study: Most Comms Directors […]

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Daily PR Brief – Wed 12/04/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 3 surprising stats from PRWeek/Cision’s Global PR Report (Communications Conversations – December 4, 2019) Applying Brené Brown’s Seven Elements Of Trust To Your Business (Forbes – December 4, 2019) Scott Circle Communications to Provide a No-Cost […]


Daily PR Brief – Tue 12/03/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum] (Sword and the Script – December 3, 2019) Why You Would Choose A Root Canal Over Public Speaking (But Shouldn’t!) (Forbes – December 2, 2019) […]

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Daily PR Brief – Mon 12/02/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   How To Avoid Working With The Wrong Clients (Forbes – December 2, 2019) PRovoke19: UNCF’s Dr Michael Lomax (Ep. 195) (The Echo Chamber Podcast – November 29, 2019) [PODCAST] How to reduce the gender pay gap […]

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Daily PR Brief – Wed 11/27/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Communication Tips For A Pleasant Thanksgiving (CommPro – November 27, 2019) Advice Of Mentors: Eight Essential Lessons In PR And Media Strategy (Forbes – November 27, 2019) PR Challenges for Tech Startups (O’Dwyer’s – November 26, 2019) What PR […]

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Daily PR Brief – Tue 11/26/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: PR Disasters and WKRP Infamous Turkey Drop (Ground Floor Media – November 25, 2019) Why Pop-Ups Have Become the Best PR Tactic of the Decade (Business 2 Community – November 25, 2019) PRSA Records 15% Surge […]

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Daily PR Brief – Mon 11/25/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Four Tips For Making Your Agency Stand Out (Forbes – November 25, 2019) A Decade On From Barcelona Principles, AVE Refuses To Die (The Holmes Report – November 25, 2019) Mastering Brand Crisis and Reputation (Meltwater Blog – November […]

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Daily PR Brief – Fri 11/22/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How to Finally run the profitable PR agency of your dreams (PR Couture – November 22, 2019) PR jargon: 20 of the most hated phrases (PRmoment (UK) – November 21, 2019) What’s In A Score? Why […]

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Daily PR Brief – Thu 11/21/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 2020 vision: The top 5 emerging trends in marketing and PR (Ragan – November 21, 2019) Goodwill’s Influencer Program is a Model for Nonprofit Media Relations (PR News – November 20, 2019) Understanding Consumers’ Attitudes About […]

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Daily PR Brief – Wed 11/20/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   2019 Global Comms Report: The Path to Progress (TrendKite – November 20, 2019) South Dakota’s ‘Meth’ Campaign Opens Debate About the Limits of Awareness (PR News – November 19, 2019) The Importance Of Creating A […]


Daily PR Brief – Tue 11/19/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 4 Tips for Communicators to Prepare for a Recession (Spin Sucks – November 19, 2019) Questions Everyone Asks About Op-Eds (O’Dwyer’s – November 19, 2019) How To Think (And Act) Like A Thought Leader (Forbes – November 19, 2019) […]

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Daily PR Brief – Mon 11/18/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Tips for Leveraging Media Coverage (Ground Floor Media – November 18, 2019) The prince and the PR disaster (Media First (UK) – November 18, 2019) How Culture Influences Brand Safety And What Brands Can Do (Forbes – November 18, […]

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