Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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Daily PR Brief – Mon 12/10/18

Check out some of today’s best PR/Comms industry news clips: Announcing PR Daily’s 2018 Nonprofit PR Awards finalists (PR Daily – December 10, 2018)Tapping Into Your Team’s Thought Leadership (Forbes – December 10, 2018)Consumers Turned Off When Brands Ask Too Many Questions (O’Dwyer’s – December 10, 2018)6 things PR pros should understand about AI (PR Daily – December 10, 2018)17 illuminating PR and […]

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Daily PR Brief – Fri 12/07/18

Check out some of today’s best PR/Comms industry news clips: 13 Lead Generation Tactics That Will Explode Your PR Campaign (Marx Communications – December 6, 2018) Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients (Forbes – December 7, 2018) How multi-generational teams spur PR innovation (PR Daily – December 7, 2018) 2018 Review: Top 10 […]


Daily PR Brief – Thu 12/06/18

Check out some of today’s best PR/Comms industry news clips: PR Insight: The biggest PR disasters of 2018 (PRmoment – December 5, 2018) 30 jobs in the PR and marketing world (PR Daily – December 5, 2018) Four Steps To Build A Positive Agency-Client Relationship (Forbes – December 6, 2018) Cheesecake Factory promotion backfires as demand outstrips supply (PR Daily – December 6, […]

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Daily PR Brief – Wed 12/05/18

Check out some of today’s best PR/Comms industry news clips: 2018 PR People Award Winners Announced by PR News (PR News – December 4, 2018) 4 Lessons Learned from the Payless ShoeSource PR Prank (Glean.info – December 4, 2018) PR Exec Peter Binazeski Exits Amazon Studios, Joins Tubi TV As Head Of Communications (Deadline – December 4, 2018) Content Marketing […]

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Daily PR Brief – Tue 12/04/18

Check out some of today’s best PR/Comms industry news clips: Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action) (PR News – December 3, 2018) Why Traditional PR No Longer Works in an Inbound World (Impact – December 4, 2018) 28 PR conferences and events you don’t want to miss in 2019 (Muck […]

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Daily PR Brief – Mon 12/03/18

Check out some of today’s best PR/Comms industry news clips: The Three Worst Customer Experience Mistakes You Can Make, And How To Avoid Them (Forbes – December 3, 2018) Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move (Inc. – November 30, 2018) Big Investors Want Progress on Social Issues (O’Dwyer’s – December 3, 2018) Are […]

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Daily PR Brief – Fri 11/30/18

Check out some of today’s best PR/Comms industry news clips: Three Steps To Start Building Customer Experience Programs For Digital Agencies (Forbes – November 30, 2018) Lime claims it didn’t know controversial PR firm Definers would sling mud at rivals (TechCrunch – November 29, 2018) Sen. Warren Squeezes Saudi PR Firms (O’Dwyer’s – November 30, 2018) Infographic: A plan for […]

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Daily PR Brief – Thu 11/29/18

Check out some of today’s best PR/Comms industry news clips: 30 jobs in the PR and marketing world (PR Daily – November 28, 2018) 2018 Top Places to Work in PR Award Winners (PR News – November 29, 2018) State Farm puts PR AOR account up for review (PR Week – November 29, 2018) Study Ranks Crises that Offend Consumers […]

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Daily PR Brief – Wed 11/28/18

Check out some of today’s best PR/Comms industry news clips: Prepare A Crisis Communications Plan With These Eight Steps (Forbes – November 28, 2018) Tech PR and SMEs: Collaborate or Collide (O’Dwyer’s – November 27, 2018) Why you shouldn’t trust your instincts in a crisis (PR Daily – November 27, 2018) The Data Lifecycle for Communicators: Part 1 (Spin Sucks – November 27, […]

communication media monitoring

Daily PR Brief – Tue 11/27/18

Check out some of today’s best PR/Comms industry news clips: Profits Expected To Rise In Every Region (The Holmes Report – November 27, 2018) 3 Best Practices For Using Data In B2B PR (Crenshaw Communications – November 27, 2018) How PR Guru Brandy Fons Stays Ahead In A Rapidly Changing Industry (Forbes – November 26, 2018) WPP’s Read Merges JWT, […]


Daily PR Brief – Mon 11/26/18

Check out some of today’s best PR/Comms industry news clips: 12 Powerful PR Trends That Will Shape Your Strategy for 2019 (Marx Communications – November 21, 2018) Turning #GivingTuesday Into An Inspiring Brand Holiday Ritual (The Holmes Report – November 26, 2018) 7 ways ESPN gets better coverage without press releases (PR Daily – November 23, 2018) How Crisis Taught […]

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Daily PR Brief – Wed 11/21/18

Check out some of today’s best PR/Comms industry news clips: 9 Thanksgiving lessons from early mentors (PR Daily – November 21, 2018) This month in bad PR pitches (Muck Rack Blog – November 21, 2018) It’s Time To Stop Scaring People And Start Connecting (Forbes – November 21, 2018) 5 Thanksgiving Tweets That Audiences are Gobbling Up (PR News – November 21, 2018) […]


Daily PR Brief – Tue 11/20/18

Check out some of today’s best PR/Comms industry news clips: The Do’s And Don’ts Of Addressing Bad Reviews (Forbes – November 20, 2018) How to use your PR background at Thanksgiving (PR Daily – November 20, 2018) The 3 PR Dashboards Your Comms Strategy Needs (Meltwater Blog – November 20, 2018) The New Measurement: Shifting from Traditional PR to Growth […]

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Daily PR Brief – Mon 11/19/18

Check out some of today’s best PR/Comms industry news clips: How Facebook’s crisis PR firm triggered a PR crisis (The Verge – November 17, 2018) The Dos and Don’ts of Holiday PR Pitching (March Communications – November 16, 2018) Here’s How To Communicate With Your Customers In The Age Of Authenticity (Forbes – November 19, 2018) 7 ways to sell […]

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Daily PR Brief – Fri 11/16/18

Check out some of today’s best PR/Comms industry news clips: Facebook And The Perils Of Opposition PR (Crenshaw Communications – November 16, 2018) Why Purpose Is Important To Your PR Strategy (Forbes – November 16, 2018) 5 essential lessons PR pros can learn from marketing (PR Daily – November 16, 2018) Jericho Chambers’ Robert Phillips, IPR’s Tina McCorkindale (Ep. 135) (The […]

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