Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Mon 10/21/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: PRNEWS Announces 2019 Digital Awards Winners (PR News – October 18, 2019) Why PR deserves a seat at the decision-making table (Ragan – October 18, 2019) Five Reasons Your Pitch Isn’t Landing (Forbes – October 21, 2019) Lessons Learned […]

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Daily PR Brief – Fri 10/18/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Are Agencies On the Out? (Everything PR – October 17, 2019) How Investing In Agency Culture Can Pay Off (Forbes – October 18, 2019) Brand-Produced Video Gets Good Press (O’Dwyer’s – October 17, 2019) 4 quick comms lessons from […]

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Daily PR Brief – Thu 10/17/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How PR Firms Can Lead by Example with Diversity and Inclusion (CommPro – October 17, 2019) 10 Ideas for Media Pitches When You Have No News to Announce (Meltwater Blog – October 17, 2019) Are Companies […]


Daily PR Brief – Wed 10/16/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   PRSA-NY Puts the Truth on Trial – Literally (O’Dwyer’s – October 16, 2019) The ROI Of Great Employee Experience (Forbes – October 16, 2019) Panera’s missed opportunity offers crisis response lessons (PR Daily – October 15, 2019) Q3: […]

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Daily PR Brief – Tue 10/15/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: PR’s Public Relations Crisis: How to Fix It (Marx Communications – October 14, 2019) How Not to Email Journalists: The 10 Biggest Pitch Mistakes (MarketingProfs – October 15, 2019) Executive Branding: The Importance Of Communicating Values […]

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Daily PR Brief – Mon 10/14/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Social media certifications for 2020 (Karen’s PR and Social Media Blog – October 13, 2019) The Art Of Thought Leadership (Forbes – October 14, 2019) Mindful Engagement Practices for Disengaged PR Pros (O’Dwyer’s – October 11, 2019) Can Responsible […]

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Daily PR Brief – Fri 10/11/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Hackneyed phrases to ditch from your press releases (PR Daily – October 10, 2019) How Strong Are Your Corporate Values? (Forbes – October 11, 2019) 13 Best Tips On Improving Communication Strategies For High-Profile Events (Forbes – October 11, […]

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Daily PR Brief – Thu 10/10/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 18 killer things learned from 18 years managing a creative comms agency (Influence (UK) – October 10, 2019) Announcing PR Daily’s 2019 Nonprofit PR Awards finalists (PR Daily – October 9, 2019) Six Reasons Agency Owners […]

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Daily PR Brief – Wed 10/09/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Why Actors Make Great PR People (Crenshaw Communications – October 9, 2019) 6 Tips for Enforcing Consistent Messaging Across Your Organization (Meltwater Blog – October 8, 2019) Why deepfakes should be on the reputational radar (Influence (UK) – October […]


Daily PR Brief – Tue 10/08/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: When Brands Find Themselves In A Bind: A Lesson In PR From Gucci (Forbes – October 8, 2019) Highlight messaging before and after two companies merge (Ragan – October 8, 2019) What is PR’s Role in […]

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Daily PR Brief – Mon 10/07/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: ‘The Moment of Lift’ and Empowering Women in PR (March Communications – October 7, 2019) [PODCAST] Seven Essential PR And Media Strategy Lessons Entrepreneurs Should Remember (Forbes – October 7, 2019) What Digital Communicators Can Learn From […]


Daily PR Brief – Fri 10/04/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Can PR help save the planet? The steps agencies are taking to make a difference (PRmoment – October 3, 2019) Why I’m advocating for every PR/comms pro to spend 10 minutes a day […]

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Daily PR Brief – Thu 10/03/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How To Tell That A Potential PR Client Might Not Be A Good Fit (Forbes – October 3, 2019) 30 jobs in the PR and marketing world (PR Daily – October 2, 2019) How the Tech […]

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Daily PR Brief – Wed 10/02/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Five Surefire Ways To Mismanage A PR Crisis (Forbes – October 2, 2019) Live by the “Future IPO” Mindset (O’Dwyer’s – October 2, 2019) Takeaways For Startup Communicators From WeWork’s IPO Crisis (PR News – October 1, 2019) Improving […]

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Daily PR Brief – Tue 10/01/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: What We Can Learn From The PR Mistakes Of Other Brands (5W Public Relations – October 1, 2019) The Brand-PR Relationship Is Evolving, And The Industry Needs To Adjust (Forbes – October 1, 2019) How to […]

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