Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Thu 04/02/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How PR Can Break Through COVID-19 News Fatigue (PR News – April 2, 2020) How to Maintain Relationships With Journalists During the Pandemic (Public […]

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Daily PR Brief – Wed 04/01/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How PRs are staying in touch with clients during coronavirus (Influence (UK) – April 1, 2020) 5 Terrible Media Pitch Examples and What […]

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Daily PR Brief – Tue 03/31/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  What Types of Stories Should PR Pros Be Pitching the Media in the Wake of Coronavirus? (Business 2 Community – March 30, 2020) […]

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Daily PR Brief – Mon 03/30/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Commemorating Women’s History Month—and our role as PR pros in a time of unprecedented challenges (Agility PR – March 30, 2020) How Long Will […]

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Daily PR Brief – Fri 03/27/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  How to Inspire Your Teams During the COVID-19 Crisis (Public Relations Society of America – March 27, 2020) Real examples of press releases that […]

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Daily PR Brief – Thu 03/26/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  25+ companies engaging in social good during COVID-19 (Muck Rack Blog – March 25, 2020) Council Post: 10 Ways To Respectfully ‘Break Up’ […]

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Daily PR Brief – Wed 03/25/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Best way to insure your good reputation is to ensure your good reputation (Firefly Communications – March 24, 2020) How Brands are Employing Creative […]

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Daily PR Brief – Tue 03/24/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Social Listening: New report uncovers missed opportunities for PR professionals (ClickZ – March 24, 2020) The Personality Traits of Top Digital PR Influencers (MarketingProfs – March 24, […]

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Daily PR Brief – Mon 03/23/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Virus Crisis Provides PR Opportunity for Airlines, Cruise Lines (O’Dwyer’s – March 23, 2020) COVID-19 and the State of Ohio: Governor Mike DeWine’s […]


Daily PR Brief – Fri 03/20/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Resources to Help Communicators Stay Sane During COVID-19 (Spin Sucks – March 20, 2020) Should you pitch non-coronavirus stories to the press? (PR Daily – March 20, […]

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Daily PR Brief – Thu 03/19/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Being Smart and Strategic When Navigating the Current News Cycle (Public Relations Society of America – March 18, 2020) The PR Agency Owner’s Coronavirus […]


Daily PR Brief – Wed 03/18/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PR and Marketing During COVID-19: What You Need to Know (Marx Communications – March 17, 2020) Council Post: What’s A Chief Purpose Officer […]

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Daily PR Brief – Tue 03/17/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How Communicators Can Help Inform the Public During the COVID-19 Crisis (Public Relations Society of America – March 16, 2020) A Modestly Contrarian […]

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Daily PR Brief – Mon 03/16/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  My Top 5 Working from Home Tips (Iliyana Stareva Blog – March 16, 2020) Council Post: What To Do When Your BS Meter […]


Daily PR Brief – Fri 03/13/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  The top 18 people in crisis PR who excel at handling reputations, deflating scandals, and spinning the press (Business Insider – March 12, […]

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