“HOW VODAFONE ACTIVATES & INSPIRES THEIR EMPLOYEES AS ADVOCATES” presented by CommPRO Tuesday, April 11, 2017 @ 12:00 pm ET / 9:00 am PT Join Vodafone’s Kimberley Harcombe and Emma Cook for a discussion moderated by Dave Hawley, VP of Marketing at Dynamic Signal. Topics will include: What you need […]

Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]

Daily PR Brief – Thu 07/27/17

Hi! Here are some of today’s best PR clips: PR Measurement: What to Measure at Each Stage of the Funnel (Spin Sucks – July 27, 2017) 30 jobs in the PR and marketing world (PR Daily – July 27, 2017) Are You Really Ready To Go Viral? Three Ways To Prepare For A Viral Story (Forbes – July 26, 2017) […]

Daily PR Brief – Wed 07/26/17

Hi! Here are some of today’s best PR clips: 12 Effective Ways To Ensure Your Media Pitches Are Successful (Forbes – July 26, 2017) 6 ways to handle a PR crisis (PR Daily – July 26, 2017) Infographic: Are virtual and augmented reality worth the hype? (Ragan – July 26, 2017) [Infographic] New Research Explores Why PR CEOs Must Drive Industry […]

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Daily PR Brief – Tue 07/25/17

Hello! Here are some of today’s best PR clips: How to step around 6 common PR traps (PR Daily – July 25, 2017) How much money is bad writing costing your business? (Ragan – July 25, 2017) Q2 Revenue Decline For Major Agencies Spreads To Interpublic PR Shops (The Holmes Report – July 25, 2017) Why Public Relations Agencies Are […]

Daily PR Brief – Mon 07/24/17

Hi! Here are some of today’s best PR clips: Media Relations Awards Winners 2017 | Awards (PR Daily – July 24, 2017) Highlighting Your Humanity To Help Your Brand Stand Out (Forbes – July 24, 2017) 3 lessons PR pros can take from Sean Spicer’s resignation (PR Daily – July 24, 2017) The Failure of Donald Trump’s PR (O’Dwyer’s – July 22, 2017) […]

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Daily PR Brief – Fri 07/21/17

Happy Friday! Here are some of today’s best PR clips: 7 metrics PR pros should be tracking (PR Daily – July 21, 2017) Birthplace of Elvis Looks for PR Firm (O’Dwyer’s – July 20, 2017) How to squeeze the most juice out of media coverage (PR Daily – July 21, 2017) Playing the Game: 4 Tips for Building a Career […]

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Daily PR Brief – Thu 07/20/17

Hello! Here are some of today’s best PR clips: 3 PR lessons you can learn from Disney (Axia Public Relations – July 20, 2017) The Important PR Trends Affecting the Industry (Spin Sucks – July 20, 2017) 4 crisis lessons from Ann Coulter’s tweetstorm against Delta (Ragan – July 19, 2017) Omnicom PR Revenue Dips 0.3% In Q2 2017 (The Holmes […]

Daily PR Brief – Wed 07/19/17

Hello! Here are some of today’s best PR clips:   How Live Tweeting Scandal Helped Me Get a Job (Spin Sucks – July 19, 2017) How to win a PR and digital marketing award (Influence Magazine – Chartered Institute of Public Relations – July 19, 2017) How To Find Your Company’s North Star Metric (Forbes – July 19, 2017) Corporate […]

Daily PR Brief – Tue 07/18/17

Hello! Here are some of today’s best PR clips: 10 ways PR pros can take advantage of summer (PR Daily – July 18, 2017) Seven Professional Development Lessons From Major PR Fails (Spin Sucks – July 17, 2017) Establishing And Sustaining Consumer Mindshare Through Seasonal PR (Forbes – July 17, 2017) How Changing US Demographics Affect Travel PR Pros (O’Dwyer’s – July 18, […]

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Daily PR Brief – Mon 07/17/17

Hello! Here are some of today’s best PR clips: 3 PR lessons from zombies (PR Daily – July 17, 2017) 6 ways to find freelance writers, social media experts and PR pros (PR Daily – July 17, 2017) Three Things My Dog Really Hates About Your PR Plan (Spin Sucks – July 17, 2017) David Gallagher on the PR industry’s […]

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Daily PR Brief – Fri 07/14/17

Happy Friday! Here are some of today’s best PR clips: 5 Public Relations Tips to Help You Write a Pitch Someone Will Actually Read (Entrepreneur – July 13, 2017) How To Thrive In The Midst Of Managing Difficult Clients (Forbes – July 13, 2017) The Parallel Lines of Traditional, Social Outreach (O’Dwyer’s – July 14, 2017) PR tools for better […]

Daily PR Brief – Thu 07/13/17

Hi! Here are some of today’s best PR clips: 3 ways PR pros can stage a comeback like Roger Federer (PR Daily – July 13, 2017) Guest Blogging Mistakes that Get You Rejected from Top Blogs (Spin Sucks – July 12, 2017) Six Reasons Why It Can Be Advantageous To Be A Niche-Based Agency (Forbes – July 13, 2017) 30 […]

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Daily PR Brief – Wed 07/12/17

Howdy! Here are some of today’s best PR clips: APCO plans ‘aggressive’ expansion after capital injection and ownership changes (PR Week – July 12, 2017) PR News Seeks Exceptional Digital Communicators and Their Campaigns for the Digital Awards; Entry Deadline is this Friday July 14 (StreetInsider – July 12, 2017) 3 ways to land media coverage when […]

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Daily PR Brief – Tue 07/11/17

Hello! Here are some of today’s best PR clips:   The Death of AVEs is Imminent—It’s Time to Take Note (Spin Sucks – July 11, 2017) In The Age Of Fake News, Media Relations Still Matters (Forbes – July 11, 2017) 4 Reasons to Implement a Pro-Bono Program at Your PR Agency (PR Couture – July 10, 2017) How to […]

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Daily PR Brief – Mon 07/10/17

Hi! Here are some of today’s best PR clips: 6 lessons dogs can teach PR pros (Ragan – July 10, 2017) How to Reach the C-Suite With Public Relations (SHIFT Communications – July 10, 2017) How to Craft a B2B Strategy That Will Deliver Killer PR Results (Business 2 Community – July 8, 2017) 3 PR lessons from Angela Merkel’s […]

Daily PR Brief – Fri 07/07/17

Happy Friday! Here are some of today’s best PR clips:   Surviving swallowing a bug and other presentation mishaps (Ragan – July 6, 2017) Billing Rates Flat at Many PR Agencies (O’Dwyer’s – July 6, 2017) Report: Content, video and conversion dominate 2017’s marketing trends (PR Daily – July 7, 2017) United We Stand, Divided We Become a Trending News […]