UPCOMING (FREE) PR AND MARKETING WEBINARS YOU DON’T WANT TO MISS!

“HOW VODAFONE ACTIVATES & INSPIRES THEIR EMPLOYEES AS ADVOCATES” presented by CommPRO Tuesday, April 11, 2017 @ 12:00 pm ET / 9:00 am PT Join Vodafone’s Kimberley Harcombe and Emma Cook for a discussion moderated by Dave Hawley, VP of Marketing at Dynamic Signal. Topics will include: What you need […]


Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]


How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


Daily PR Brief – Fri 11/17/17

Happy Friday!  Read some of today’s best PR clips: Let the 4 ‘friendlys’ be your content creation guide (PR Daily – November 17, 2017) 3 PR Lessons From the ‘Summer of Hell’ at Penn Station (PR News – November 16, 2017) Keep Review Transparency Alive: How Business Owners Should Approach Criticism (Forbes – November 17, 2017) 5 Axes of Convergence […]

media analysis

Daily PR Brief – Thu 11/16/17

Greetings!  Read some of today’s best PR clips: Public Relations Trends: How to Explode Your PR with Visuals (Meltwater Blog – November 16, 2017) 30 jobs in the PR and marketing world (PR Daily – November 15, 2017) Social Engineering Through Social Media: From Fake Profiles To Russian Meddling (Forbes – November 16, 2017) Updated: Public Relations Request for Proposal […]

media monitoring service

Daily PR Brief – Wed 11/15/17

Hi!  Read some of today’s best PR clips: What Happens When Social Good Inspires Entrepreneurism (Forbes – November 15, 2017) 3 key ways to use social media for crisis communications (Axia Public Relations – November 15, 2017) Communicating in Turbulent Times (O’Dwyer’s – November 15, 2017) Infographic: 19 tips for better business writing (Ragan – November 15, 2017) [Infographic] 1984 Meets Pavlov’s Dogs: Navigating […]

media research company

Daily PR Brief – Tue 11/14/17

Howdy!  Read some of today’s best PR clips: How making other people’s coffee prepared me for a job in PR (Muck Rack Daily – November 14, 2017) Five Low-Cost PR-Boosting Tips For New Startups (Forbes – November 14, 2017) Response lessons from a ‘fat suit’ controversy (PR Daily – November 14, 2017) 3 keys to a successful communications audit (Ragan – November 14, […]

media monitoring service

Daily PR Brief – Mon 11/13/17

Happy Monday!  Read some of today’s best PR clips: Experts Chime In On 14 Industry Misconceptions (Forbes – November 13, 2017) 30 jobs in the PR and marketing world (Ragan – November 11, 2017) Updated: Public Relations Request for Proposal – RFP (Everything PR – November 13, 2017) WPP Stock Drop Pressures Owned Firms, Especially Ogilvy (O’Dwyer’s – November 13, 2017) How to […]

media monitoring

Daily PR Brief – Fri 11/10/17

Happy Friday!  Read some of today’s best PR clips: Why You Should Treat An Agency Like A Startup (Forbes – November 9, 2017) Working to live: how one PR exec built a business out of a love for music and travelling (The Drum – November 10, 2017) Fake News; The Neutron Bomb Explodes (Edelman – November 10, 2017) How to […]


Daily PR Brief – Thu 11/09/17

Hello!  Read some of today’s best PR clips: Three Tech Tools You Didn’t Know Could Change Your PR Game (Inc. – November 9, 2017) 30 jobs in the PR and marketing world (PR Daily – November 8, 2017) 3 Communications Dashboard Sins You May Be Committing (PR News – November 9, 2017) 5 crucial tips for avoiding reporters’ virtual trash […]


Daily PR Brief – Wed 11/08/17

Howdy!  Read some of today’s best PR clips: Diversity in PR: A must for avoiding gaffes and reaching audiences (Ragan – November 7, 2017) When Hackers Target Public Relations Firms (O’Dwyer’s – November 7, 2017) 10 requisite traits for PR pros (PR Daily – November 8, 2017) Good Relations Tapped To Lead Deezer’s Global and UK PR (The Holmes Report – November 7, […]


Daily PR Brief – Tue 11/07/17

Howdy!  Read some of today’s best PR clips:   ‘Social Capital PR’ – a new branch of public relations practice? (Influence Magazine – Chartered Institute of Public Relations – November 7, 2017) Behave Your Way To Credibility For Public Relations Success (Forbes – November 7, 2017) Updated: Public Relations Request for Proposal – RFP (Everything PR – November 6, 2017) […]

media monitoring

Daily PR Brief – Mon 11/06/17

Hello!  Read some of today’s best PR clips: 4 ways to get the most out of your communication technology (Ragan – November 6, 2017) SABRE Awards: North America, EMEA, Latin America, Africa Deadlines (The Holmes Report – November 4, 2017) Hone Your Storytelling Skills To Grow Your Business–These 3 Experts Show How (Forbes – November 6, 2017) Chasing Press Mentions […]


Daily PR Brief – Fri 11/03/17

Happy Friday!  Read some of today’s best PR clips: How 2017 Changed Public Relations (for Better and for Worse) (Inc. – November 3, 2017) Career Advice From One Of The Youngest Senior Executives In Public Relations (Forbes – November 2, 2017) Updated: Public Relations Request for Proposal – RFP (Everything PR – November 2, 2017) What Business Owners Should Know […]

media monitoring service

Daily PR Brief – Thu 11/02/17

Howdy!  Read some of today’s best PR clips: Writing A Press Release? 14 Elements You Need To Include (Forbes – November 2, 2017) 30 jobs in the PR and marketing world (PR Daily – November 2, 2017) PRSA Dallas Announces 2017 Pegasus Award Winners (Bulldog Reporter – November 2, 2017) How Public Opinion Affects Public Affairs (Institute for Public Relations – November 1, […]

media monitoring service

Daily PR Brief – Wed 11/01/17

Hello!  Read some of today’s best PR clips:   Digital PR pros’ toughest challenges (PR Daily – October 31, 2017) [Infographic] Where To Go As You Navigate Your PR Career: In-House Or Agency? (Forbes – November 1, 2017) Digital PR Awards Finalists Announced by PR News (PR News – October 31, 2017) Kesha’s Court Battle Impacts PR (O’Dwyer’s – November 1, 2017) Why PR […]


Daily PR Brief – Tue 10/31/17

Hello!  Read some of today’s best PR clips: 6 PR lessons from horror classics (PR Daily – October 30, 2017) Don’t Be Scared: PR Metrics and Performance Are Good! (Spin Sucks – October 31, 2017) 6 Examples of Horrific Public Relations Disasters During 2017 (Creative PR – October 31, 2017) 6 Halloween costumes inspired by PR crises (PR Daily – October 31, 2017) […]

media monitoring service

Daily PR Brief – Mon 10/30/17

Hello!  Read some of today’s best PR clips:   Improving Growth: Eight Tips To Help Your Agency Find Success (Forbes – October 27, 2017) Announcing PR Daily’s 2017 Nonprofit PR Awards finalists (PR Daily – October 30, 2017) Blabbing about ‘Ethics’ Is Rampant While Civility to Press Is Lacking (O’Dwyer’s – October 30, 2017) Are old-school media channels back from […]

media monitoring