Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Mon 06/24/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The 2 main reasons PR people annoy journalists (Muck Rack Blog – June 24, 2019) Cannes: PR Jurists Implore Industry To ‘Show The World What We Do’ (The Holmes Report – June 24, 2019) Five Steps […]


Daily PR Brief – Fri 06/21/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 12 Pitch Or Promotion Tactics Agencies Use That May Border On ‘Salesy’ Or Even Sleazy (Forbes – June 21, 2019) PR Agency Profitability Slides (O’Dwyer’s – June 20, 2019) 4 Trends Dominating the Conversation at Cannes […]


Daily PR Brief – Thu 06/20/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 30 jobs in the PR and marketing world (PR Daily – June 19, 2019) Six Ways To Help A Client With Impractical Ideas (Forbes – June 19, 2019) ‘The Tampon Book,’ a subversive attack on unfair […]

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Daily PR Brief – Wed 06/19/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How One-Star Reviews Act Like Leeches: Part One (Spin Sucks – June 19, 2019) Defining Your Corporate Values? Keep These Things In Mind (Forbes – June 18, 2019) Financial Advice for Your PR Agency (O’Dwyer’s – June 18, 2019) […]


Daily PR Brief – Tue 06/18/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: What The Best PR Strategies Have In Common (Crenshaw Communications – June 18, 2019) What If We Called Thought Leadership Something Else? (Spin Sucks – June 18, 2019) Five Reasons Midsize Service Firms Should Adopt Client […]

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Daily PR Brief – Mon 06/17/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Agency Pros Offer 11 Essential Rules For Preventing A PR Crisis (Forbes – June 14, 2019) The Bad Habit That Could Be Harming Your Agency From The Inside (Forbes – June 14, 2019) PR in the […]

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Daily PR Brief – Fri 06/14/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 5 Ways to Get Big PR Results With a Small Budget (PR News – June 14, 2019) Preview: The PR World At Cannes 2019 (The Holmes Report – June 14, 2019) Keep Up With Agency News […]


Daily PR Brief – Thu 06/13/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 30 jobs in the PR and marketing world (PR Daily – June 13, 2019) The Power And Potential Of 5G For Marketing And Communications Pros (Forbes – June 13, 2019) CommunicationsMatch Partners With Hispanic PR Association […]

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Daily PR Brief – Wed 06/12/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: New Study Says the Media Relations Landscape Is Getting More Fragmented (PR News – June 11, 2019) Dominican Republic hires ‘crisis management’ amid PR nightmares (New York Post – June 12, 2019) Keeping Political Bias Out […]


Daily PR Brief – Tue 06/11/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: PR Best Practices: Taking Action To Avoid Common Executive Frustrations (Forbes – June 11, 2019) For 40 years, Angels PR legend Tim Mead knew where to stand (Yahoo! News – June 10, 2019) PR Masters Series […]

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Daily PR Brief – Mon 06/10/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   How PR pros can navigate remote client relationships (PR Daily – June 10, 2019) What the Golden State Warriors Can Tell Us about Branding and Communications (Ishmael’s Corner – The Hoffman Agency – June 10, […]

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Daily PR Brief – Fri 06/07/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The secrets of a PR stunt (PRmoment – June 6, 2019) Jargon and Buzz Words Are Taking Over PR (O’Dwyer’s – June 7, 2019) 7 PR tactics that hurt more than they help (PR Daily – June 6, 2019) […]

media monitoring services

Daily PR Brief – Thu 06/06/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 30 jobs in the PR and marketing world (PR Daily – June 5, 2019) How Spokespeople Can Display Authenticity (Forbes – June 6, 2019) Following backlash, YouTube vows to tighten its harassment policy (PR Daily – June 6, 2019) […]

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Daily PR Brief – Wed 06/05/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 3 tips to help your pitch pop (Ragan – June 5, 2019) Thinking About Thought Leadership? Follow These Tips For Creating Compelling Content (Forbes – June 5, 2019) PR Fail? Sephora Denies Doing the Right Thing […]


Daily PR Brief – Tue 06/04/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: PR and social media: Trust me, I’m an authentic brand! (Neo PR (UK) – June 4, 2019) “Measurement and evaluation to remain a challenge and focus for PR/Communications,” practitioners says: PR2025 Delphi study (Institute […]