Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Wed 11/25/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PR And Communications Trends For 2021 (Crenshaw Communications – November 23, 2020) Have you included a data breach in your crisis plan? (Media First […]

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Daily PR Brief – Tue 11/24/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Sherwin-Williams Paints Itself into a Social Media Crisis Corner (PRNEWS – November 23, 2020) This month in bad PR pitches: November 2020 (Muck Rack […]

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Daily PR Brief – Mon 11/23/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  What it means for normalcy to return to White House communications (PR Daily – November 23, 2020) Strange Bedfellows? What Tech PR and Sci-Fi […]

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Daily PR Brief – Fri 11/20/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:     *        *        *  PR Pros Finding Creative Angles to Pitch During the Pandemic (PRNEWS – November 19, 2020) How To Foster Professional Development And Community […]

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Daily PR Brief – Thu 11/19/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  What Do Journalists Want? Five Elements of a Good Story (Bianchi Public Relations – November 19, 2020) The Four Pillars Of Creating A […]

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Daily PR Brief – Wed 11/18/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  What PR pros can learn from tech-support reps (PR Daily – November 18, 2020) How do you spot a toxic client? (PRmoment (UK) – November 18, […]

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Daily PR Brief – Tue 11/17/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How to keep your team motivated during the pandemic (PR Daily – November 17, 2020) Are Twitter users an accurate reflection of real […]

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Daily PR Brief – Mon 11/16/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  5 surefire steps to career success for rising PR pros (Agility PR – November 16, 2020) How To Develop Authentic Audience Communication: 15 […]

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Daily PR Brief – Fri 11/13/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  4 tactics that will grab reporters’ attention (Ragan – November 13, 2020) The Post-Trump World: Communicators Must Rebuild Confidence In US Institutions (PRovoke – November 13, 2020) […]

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Daily PR Brief – Thu 11/12/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PR Tips For A Deep Media Spokesperson Bench (Crenshaw Communications – November 11, 2020) Rake news: The story that shows you never know […]

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Daily PR Brief – Wed 11/11/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  This month in good PR pitches (Muck Rack Blog – November 10, 2020) Don’t be a #PRFail: 5 common pitch fumbles to avoid (PR […]

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Daily PR Brief – Tue 11/10/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  PR to Play Role in Restoring ‘Soul of America’ (O’Dwyer’s – November 9, 2020) Five Ways The Pandemic Has Already Changed Meetings (Forbes Communications Council – November […]

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Daily PR Brief – Mon 11/09/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Is Media Relations Dead? (Bianchi Public Relations – November 9, 2020) How can communicators expand diversity in their thought leadership efforts? (PR Daily – November 9, 2020) […]

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Daily PR Brief – Fri 11/06/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  The 5 Google Chrome Extensions Every Digital PR Pro Needs in Their Toolkit (Business 2 Community – November 5, 2020) Now What? After-Election […]

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Daily PR Brief – Thu 11/05/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Thanks to Coronavirus, Public Relations is Becoming Intelligent Relations (PRNEWS – November 4, 2020) PR’s Top Pros Talk: Aaron Kwittken (O’Dwyer’s – November 4, 2020) [VIDEO] Lippe […]

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