Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Mon 06/14/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Are PR stunts still relevant in 2021? (Radioactive PR – June 11, 2021) How PR Is Playing A Crucial Role In The Evolving […]

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Daily PR Brief – Fri 06/11/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  When it comes to a budget wish list, communicators have one overwhelming priority (PR Daily – June 11, 2021) 10 Of The Best […]

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Daily PR Brief – Thu 06/10/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Do brands need to do media relations any more? (PRmoment (UK) – June 9, 2021) PR’s Top Pros Talk: Cathy […]

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Daily PR Brief – Wed 06/09/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Data-Driven PR Campaign Planning: Part 2 (Onclusive – June 9, 2021) How one PR student is building her own community to celebrate diversity (PR […]


Daily PR Brief – Tue 06/08/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  New Plank Center research identifies top PR trends and challenges in a year of continuous crisis (Agility PR – June 8, 2021) How […]

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Daily PR Brief – Mon 06/07/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Is It Smart For Tesla To Not Have A PR Department? (Forbes Agency Council – June 7, 2021) WhatsApp Crisis Shows Importance of […]

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Daily PR Brief – Fri 06/04/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  2 essential blessings the best leaders can give (PR Daily – June 4, 2021) Why PR’s Survival Depends on Partnering with the Press (PRNEWS – June […]

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Daily PR Brief – Thu 06/03/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  5 ways to leverage LinkedIn as an effective PR tool (Agility PR – June 3, 2021) Preserving Culture In A Hybrid Work Environment (Forbes – June […]

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Daily PR Brief – Wed 06/02/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Top 25 PR Agencies By Size (Everything PR – June 2, 2021) Naomi Osaka’s French Open withdrawal has turned into a public relations disaster […]

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Daily PR Brief – Tue 06/01/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Lessons Earned: How a PR Pro Recovered from an Awful Mistake (PRNEWS – May 28, 2021) 12 Types Of Language That Don’t Belong […]

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Daily PR Brief – Fri 05/28/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  At what age do you peak in PR? (PRmoment (UK) – May 27, 2021) PR’s Top Pros Talk: Ken Jacobs (O’Dwyer’s – May 28, 2021) [VIDEO] Pioneer Marsha […]

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Daily PR Brief – Thu 05/27/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Are Humans Destined To Be The New Horses? Thoughts On AI In PR (Amendola Communications – May 26, 2021) PR’s Top Pros Talk: […]

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Daily PR Brief – Wed 05/26/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Communicating culture change: A lesson from those banning politics at work (Firefly Communications – May 26, 2021) The AP Sees Internal Communication Struggle […]

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Daily PR Brief – Tue 05/25/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How to pitch newsletters in 2021: 3 tips for success (Muck Rack Blog – May 25, 2021) (SPECIAL) PR Masters Series Podcast, Episode […]

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Daily PR Brief – Mon 05/24/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PR lessons for dealing with media you probably never learned in communications schools (Agility PR – May 24, 2021) How To Craft Relevant […]

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