Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

PR media monitoring

How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

oops

The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

Google Chalkboard

Daily PR Brief – Mon 11/11/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Seven PR And Media Lessons Experts Learned From Their Mentors (Forbes – November 8, 2019) In an ever-changing landscape, how do we prove the value of PR? (PR Daily – November 8, 2019) Russia Steps Up […]

media monitoring

Daily PR Brief – Fri 11/08/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Airbnb’s Battle to Retain Public Trust (CommPro – November 8, 2019) Content Marketing Is The New PR (Forbes – November 8, 2019) The “Lopsided” State of Tech PR (O’Dwyer’s – November 7, 2019) PR Lessons from G/O Media’s Fallout […]

media monitoring service

Daily PR Brief – Thu 11/07/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   Top Ten Movies That Did PR for Real Brands (O’Dwyer’s – November 6, 2019) Nonprofit PR Awards 2019 Winners (Ragan – November 7, 2019) Maxim Behar on the global PR revolution (Ep. 193) (The Echo Chamber […]

media monitoring reports

Daily PR Brief – Wed 11/16/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 2019: Weber Shandwick And P&G Repeat Atop Global Creative Index (The Holmes Report – November 6, 2019) Trust in communicators plummets, according to report (PRmoment (UK) – November 5, 2019) Diversity In the Workplace (Spin Sucks – November 5, […]

media monitoring service

Daily PR Brief – Tue 11/05/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: If You’re A PR Professional, You Also Need To Be A Privacy Expert (Forbes – November 5, 2019) Can the Media be Saved? (O’Dwyer’s – November 4, 2019) BCW Launches Tool For Cyberattack Crisis Comms (The Holmes […]

media monitoring service

Daily PR Brief – Mon 11/04/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Spin Sucks Question: How Do You Feel About Emoji? (Spin Sucks – November 1, 2019) Brand South Africa Issues Public Relations RFP (Everything PR – November 4, 2019) Emotion: The Super Weapon Of Marketing And Advertising (Forbes – November […]

media monitoring service

Daily PR Brief – Fri 11/01/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How to explain media relations value to clients (PR Daily – October 31, 2019) Good and Bad PR: UEFA and Simon Cowell are Halloween horrors (PRmoment (UK) – October 31, 2019) The Importance Of Consumer Trust […]

media monitoring company

Daily PR Brief – Thu 10/31/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: House of PR Horrors – when brands take a terrible turn (Babel – October 31, 2019) PR agencies invade adland (Advertising Age – October 28, 2019) Brands looking inward & other takeaways from #PRovoke19 (Ep. 191) (The […]

media monitoring service

Daily PR Brief – Wed 10/30/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The Best Halloween Public Relations Campaigns (BLND Public Relations – October 30, 2019) Communications Week 2019 Challenges PR Industry to Define “Value” (CommPro – October 30, 2019) Top Communications Trends Impacting PR in 2020 (PAN Communications – October 29, […]

media monitoring

Daily PR Brief – Tue 10/29/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Why The Best PR Works Hand In Hand With Sales (Forbes – October 29, 2019) Are you ready for the 5-hour workday revolution? (Ragan – October 29, 2019) A Tale of Three Headlines: PR Tips from […]

public relations monitoring

Daily PR Brief – Mon 10/28/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Good and Bad PR: Meghan and Harry Always in the headlines (PRmoment – October 25, 2019) Scaling Up Without Losing Touch: Maintaining Customer Relationships In A Growing Company (Forbes – October 25, 2019) PRovoke19: Crisis Management […]


Daily PR Brief – Fri 10/25/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: PRovoke19: Lessons From A 30-Year Client/Agency Relationship (The Holmes Report – October 24, 2019) Three Tips To Align Social Media And Public Relations (Forbes – October 24, 2019) Why PR’s may need to widen their pitch (Influence […]

media monitoring company

Daily PR Brief – Thu 10/24/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Ingredients for Success: What Makes a PR Professional Excellent in Their Field? (5W Public Relations – October 24, 2019) A day in the life of… Matt Phillips, founder of virtual PR agency PPR (Econsultancy – October […]

media monitoring service

Daily PR Brief – Wed 10/23/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   Tornado apology strikes the right tone (Media First (UK) – October 23, 2019) It’s high time to start an awards program for solo communications consultants (Communications Conversations – October 22, 2019) Tips from Microsoft’s Frank […]

media monitoring software

Daily PR Brief – Tue 10/22/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Bob Woodward: PR and media relations should go old school (PR Daily – October 22, 2019) Cision Spins Higher After PR Newswire Owner to Be Acquired (The Street – October 22, 2019) IPG Posts 6.1% Q3 […]

media monitoring service