Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Thu 05/13/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Communicators Of The Year Awards 2020 Winners (Ragan – May 13, 2021) How Peloton Could Improve Communications (O’Dwyer’s – May 12, 2021) [VIDEO] Suzanne Fanning, CMO […]

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Daily PR Brief – Wed 05/12/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Why communicators must harness the power of livestreaming (PR Daily – May 12, 2021) The Ultimate Guide To Cross-Posting on Social Media (Meltwater – May 12, […]

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Daily PR Brief – Tue 05/11/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  On ‘SNL,’ Elon Musk Does PR for Elon Musk (PRNEWS – May 10, 2021) Dealing With A PR Crisis In China (Forbes – May 11, 2021) […]

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Daily PR Brief – Mon 05/10/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  15 Steps to Successful Press Release Writing (Landis Communications – May 10, 2021) Four Ways To Eliminate Burnout (Forbes – May 10, 2021) PR’s Top Pros […]

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Daily PR Brief – Fri 05/07/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Lessons from Peloton’s Treadmill Recall Reminiscent of Other Crises (PRNEWS – May 6, 2021) How To Build The Client Roster You’ve Always Wanted (Forbes – May […]

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Daily PR Brief – Thu 05/06/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Gift Ideas For the PR Pro Who Travels (Axia Public Relations – May 5, 2021) Problems for the Performatively Woke Brand (O’Dwyer’s – May 5, 2021) How […]

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Daily PR Brief – Wed 05/05/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Oversight Board upholds Trump’s Facebook suspension (Axios – May 5, 2021) PR’s Top Pros Talk: Ali Lundberg (O’Dwyer’s – May 5, 2021) [VIDEO] How to measure the […]

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Daily PR Brief – Tue 05/04/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *    NYC Mayor Faces PR Backlash as City Employees Return to Office (PRNEWS – May 3, 2021) Clarity’s Jon Meakin: ‘We’re not going […]

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Daily PR Brief – Mon 05/03/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Embargo vs. Exclusive: The Final Word (for today) (FischTank PR – April 30, 2021) Does Tesla Have a PR Problem? Why It Could […]

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Daily PR Brief – Fri 04/30/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Winners Announced for PRNEWS CSR & Diversity Awards (PRNEWS – April 30, 2021) Politely Pushy: Home-Grown Lessons About Passion And Persistence (Forbes – April 30, 2021) […]

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Daily PR Brief – Thu 04/29/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Why PR-Led Brands Are Prime For Market Resilience (Forbes – April 29, 2021) Report: Digital content accessibility has big impact on brand reputation (PR […]

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Daily PR Brief – Wed 04/28/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PR Pros: Don’t Send Generic Press Releases; Use Customized Pitches (Forbes – April 28, 2021) Interpublic Posts 2.8% Q1 Growth (O’Dwyer’s – April 28, 2021) For […]

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Daily PR Brief – Tue 04/27/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  5 critical skills every PR specialist needs in today’s world (Agility PR – April 27, 2021) Add some humor to your PR efforts (Axia […]

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Daily PR Brief – Mon 04/26/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Tips for Spring-Cleaning Your Communication (PRNEWS – April 23, 2021) 6 clever ways a PR team can promote sales (Agility PR – April 23, 2021) To […]

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Daily PR Brief – Fri 04/23/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  5 surprises from Pew Internet’s recent social media usage report (Communications Conversations – April 23, 2021) This month in bad PR pitches: April […]

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