Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Fri 01/15/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Tips for Communicating Internally and Externally in a Divided Country (PR News – January 14, 2021) Got A Client Who’s Stuck On The […]

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Daily PR Brief – Thu 01/14/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Is Elon Musk Disrupting the PR Industry? (Spin Sucks – January 14, 2021) How Proven Communications Strategies Can Influence Public Health (Forbes – January 14, 2021) PR’s […]

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Daily PR Brief – Wed 01/13/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Science Needs Public Relations (Forbes – January 13, 2021) Edelman Trust Barometer Gauges ‘Era of Information Bankruptcy’ (O’Dwyer’s – January 13, 2021) Have mercy: 5 hard-hitting […]

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Daily PR Brief – Tue 01/12/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Ten Reasons to Get a PR Agency Valuation (O’Dwyer’s – January 11, 2021) 4 lessons learned from starting a PR agency with a […]

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Daily PR Brief – Mon 01/11/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *    The 5 Qualities of Successful PR Pros (Landis Communications – January 11, 2021) [VIDEO] How To Rebrand After A PR Crisis: Nine Experts […]

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Daily PR Brief – Fri 01/08/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PR and the insurrection: New PRSA Chair speaks out on Jan. 6 events (Agility PR – January 8, 2021) 15 Smart Ways To […]

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Daily PR Brief – Thu 01/07/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Pizza Chain Bakes Itself into a Corner with Political Statement (PRNEWS – January 6, 2021) PR’s Top Pros Talk: Charles Mardiks (O’Dwyer’s – January 7, 2021) [VIDEO] […]


Daily PR Brief – Wed 01/06/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Communications Has Its Day In The Sun: Never A More Relevant Or Important Practice (Forbes – January 6, 2021) Nine Clichés That Communications […]


Daily PR Brief – Tue 01/05/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  6 communication lessons from Giphy’s ‘Year in Review’ (Ragan – January 5, 2021) PR’s Top Pros Talk: Morry Smulevitz (O’Dwyer’s – January 5, 2021) [VIDEO] 5 rules […]

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Daily PR Brief – Mon 01/04/21

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  ‘Bean Dad’ Offers First PR Lesson of 2021 (PRNEWS – January 4, 2021) Effective Communications Lies Within the PESO Model (Spin Sucks – January 4, 2021) […]

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Daily PR Brief – Tue 12/22/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  2020 PR Power 50 (Observer – December 21, 2020) Why The PR Campaign To Get Black Americans Vaccinated For COVID-19 Is Falling Flat (Forbes – December […]

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Daily PR Brief – Mon 12/21/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Microsoft’s SolarWinds Breach Response Offers a Cybersecurity PR Blueprint (PRNEWS – December 21, 2020) What 2020 Taught Us About How To Manage Through […]

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Daily PR Brief – Fri 12/18/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  10 Positive Ways To Address Negative Feedback On Social Media (Forbes – December 18, 2020) PR’s Top Pros Talk: Kristin Cahill (O’Dwyer’s – December 18, 2020) [VIDEO] […]


Daily PR Brief – Thu 12/17/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Top 10 PR and marketing predictions for 2021 from Worldcom PR Group’s global partners (Agility PR – December 16, 2020) The Absolute Gospel […]

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Daily PR Brief – Wed 12/16/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How to fight disinformation with a ‘truth sandwich’ (Agility PR – December 15, 2020) The Power Of Narrative: Change The Story, Change The […]

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