Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

PR media monitoring

How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Tue 09/15/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  From Typewriters To Tablets: The Evolution Of PR (Forbes – September 14, 2020) Poll: American Public Shows Little Faith in Tech Companies Combatting […]

media analysis

Daily PR Brief – Mon 09/14/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  3 crisis PR lessons from a #CoronaBride (PR Daily – September 14, 2020) PRovoke Study: Business Outlook Improves For Global PR Industry (PRovoke – September 14, […]

media monitoring

Daily PR Brief – Fri 09/11/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Ineffective PR: Public Relations Campaigns That DO NOT Work (5W Public Relations – September 10, 2020) Practical Guidance For Creating Engaging Content (Forbes – September 11, […]

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Daily PR Brief – Thu 09/10/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  The Problem With Masks (O’Dwyer’s – September 10, 2020) How Hotwire’s CEO Heather Kernahan sees the future of PR (PR Daily – September 10, 2020) Does […]

media monitoring service

Daily PR Brief – Wed 09/09/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  12 Tips To Help Agencies Survive Summer Slowdowns (Forbes – September 9, 2020) BioPharma CEOs Pledge to Put Science Over Trump (O’Dwyer’s – September 9, 2020) […]

media reports

Daily PR Brief – Tue 09/08/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How COVID-19 has taught comms pros to lean into their strengths (Ragan – September 4, 2020) A Labor Day Unlike Any Other (O’Dwyer’s – September 4, […]

media monitoring service

Daily PR Brief – Fri 09/04/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How COVID-19 has taught comms pros to lean into their strengths (Ragan – September 4, 2020) A Labor Day Unlike Any Other (O’Dwyer’s – September 4, […]

communication media monitoring

Daily PR Brief – Thu 09/03/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How to get the attention of two top PR blog editors (Muckrack – September 3, 2020) PR’s Top Pros Talk: Damon Jones (O’Dwyer’s – September 2, […]

media monitoring software

Daily PR Brief – Wed 09/02/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PR Ethics Lessons From ‘Roman Holiday’ (Entrepreneur – September 1, 2020) How Modern Communicators Leverage Data Analytics To Tell More Compelling Stories (Forbes Communications […]

monitor media mentions

Daily PR Brief – Tue 09/01/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  HHS bids $250 million contract meant to ‘defeat despair and inspire hope’ on coronavirus (Politico – August 31, 2020) Americans Skeptical of Media’s […]

media monitoring software

Daily PR Brief – Mon 08/31/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  PR GIF: Using GIF’s In Your PR Strategy (5W Public Relations – August 31, 2020) Police PR under scrutiny for inaccurate reporting, bias (Los […]

media monitoring software

Daily PR Brief – Fri 08/28/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  How Today’s PR Landscape is Evolving (culpwrit – August 27, 2020) Two P.R. Experts at F.D.A. Have Been Ousted After Blood Plasma Fiasco (The New […]

public relations reporting

Daily PR Brief – Thu 08/27/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Will TikTok’s PR Campaign Work? (PR News – August 27, 2020) How To Incorporate Your Passion Projects Into Your Workday (Forbes – August 27, 2020) Disinformation […]


Daily PR Brief – Wed 08/26/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  7 things PR pros can learn from airplane pilots (PR Daily – August 26, 2020) Influence 100: PRovoke Reveals Top In-House Communicators (PRovoke – August 26, 2020) […]

media monitoring service

Daily PR Brief – Tue 08/25/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  2020 plans: How can comms teams adjust to face 2020 and beyond? (Firefly Communications – August 24, 2020) Four Emerging Trends To Consider […]