UPCOMING (FREE) PR AND MARKETING WEBINARS YOU DON’T WANT TO MISS!

“HOW VODAFONE ACTIVATES & INSPIRES THEIR EMPLOYEES AS ADVOCATES” presented by CommPRO Tuesday, April 11, 2017 @ 12:00 pm ET / 9:00 am PT Join Vodafone’s Kimberley Harcombe and Emma Cook for a discussion moderated by Dave Hawley, VP of Marketing at Dynamic Signal. Topics will include: What you need […]


Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


Daily PR Brief – Tue 08/21/18

Check out some of today’s best PR industry news clips: Nabisco releases its animal crackers from behind bars (PR Daily – August 21, 2018) Jack of All Trades or Master of One? What Public Relations Can Learn from the 2016 Presidential Visual Twitter Strategies (Institute for Public Relations – August 20, 2018) What Apple And Nike Can […]


Daily PR Brief – Mon 08/20/18

Check out some of today’s best PR industry news clips: This month in bad PR pitches (Muck Rack Blog – August 20, 2018) The Three Most Important Ways To Distribute Your PR Results (Forbes – August 20, 2018) 7 hackneyed words and phrases that will doom your pitch (PR Daily – August 18, 2018) Social Campaigns with PR Benefits (O’Dwyer’s – August 20, […]

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Daily PR Brief – Fri 08/17/18

Check out some of today’s best PR industry news clips: The Most Common Misconception Marketing And PR Grads Have About Social Media (Forbes – August 17, 2018) PRSA apologizes for quiz asking ‘What PR princess are you?’ (PR Week – August 16, 2018) Austria Needs PR for 200th Anniversary of ‘Silent Night’ (O’Dwyer’s – August 16, 2018) Why PR and […]

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Daily PR Brief – Thu 08/16/18

Check out some of today’s best PR industry news clips: A “P.E.S.O” For Your Thoughts (O’Dwyer’s – August 16, 2018) 30 jobs in the PR and marketing world (PR Daily – August 15, 2018) Nine PR Organizations Issue Statement In Support Of Free Press (The Holmes Report – August 16, 2018) University of Maryland Incident Prompts Unusual Crisis Response (PR News – August […]

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Daily PR Brief – Wed 08/15/18

Check out some of today’s best PR industry news clips: Finding the Right Time to Send a Pitch (Public Relations Society of America – August 15, 2018) The Media Relations Exec’s New Role in the Digital Age (O’Dwyer’s – August 15, 2018) Trouble brewing? Bud Light’s Cleveland Browns promo draws boos (PR Daily – August 15, 2018) Jeffrey Group Leads […]

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Daily PR Brief – Tue 08/14/18

Check out some of today’s best PR industry news clips: 5 crisis communications lessons from ‘Stranger Things’ (PR Daily – August 13, 2018) PR News Announces 2018 Platinum Hall of Fame Inductees (PR News – August 13, 2018) Want Better Relationships With Your Clients? Swap Stories Instead Of Stats (Forbes – August 14, 2018) Papa John’s is helping out franchisees […]


Daily PR Brief – Mon 08/13/18

Check out some of today’s best PR industry news clips: Your next press hit might be sitting in the next cubicle over (Muck Rack Blog – August 13, 2018) The social media news desk: The big earned media opportunity your PR is missing (Axia Public Relations – August 13, 2018) How PR People Can Be Better Resources […]

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Daily PR Brief – Fri 08/10/18

Check out some of today’s best PR industry news clips: A PR Leader Rates the Top 5 PR Crises of 2018 (PR News – August 9, 2018) The Importance Of Digital Brand Safety (Forbes – August 10, 2018) Dentsu Inc. Considers Restructuring Operational Model to ‘Maintain and Enhance Growth’ (Adweek – August 9, 2018) Why Things Don’t Go Viral Anymore (O’Dwyer’s – August […]


Daily PR Brief – Thu 08/09/18

Check out some of today’s best PR industry news clips: A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar (Public Relations Society of America – August 8, 2018) 30 jobs in the PR and marketing world (PR Daily – August 8, 2018) How To Turn Your Networking Efforts Into Relationship-Building Referrals (Forbes – August 9, 2018) People on […]

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Daily PR Brief – Wed 08/08/18

Check out some of today’s best PR industry news clips: Content Is King, And The Future Of PR (Forbes – August 8, 2018) What to do When a Client Won’t Pay- On Time or at All (PR Couture – August 7, 2018) Nestlé Reviews Global PR Agency Roster (The Holmes Report – August 8, 2018) What Communicators Can Learn From […]

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Daily PR Brief – Tue 08/07/18

Check out some of today’s best PR industry news clips: Three Client Communication Fails You Didn’t Know You Were Making (And How To Fix Them, Fast) (Forbes – August 7, 2018) Medical Association Issues PR RFP (O’Dwyer’s – August 6, 2018) 5 Best Practices for Communicating Changes in Leadership (PR News – August 6, 2018) Mr. Rogers: Five Essential Truths […]

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Daily PR Brief – Mon 08/06/18

Check out some of today’s best PR industry news clips: PR Professional Development: Non-Communications Topics (Spin Sucks – August 6, 2018) IHOP Defends PR Stunt with Strong Numbers (O’Dwyer’s – August 6, 2018) 6 media relations tips to make yourself a go-to source (PR Daily – August 6, 2018) Study: Employees Are Your Greatest Cybersecurity Risk (The Holmes Report – August 6, 2018) […]

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Daily PR Brief – Fri 08/03/18

Check out some of today’s best PR industry news clips: 8 easy steps to perform a social media audit (Axia Public Relations – August 3, 2018) PR people aren’t defense lawyers (PR Week – August 3, 2018) Omnicom Acquires Consultant Credera (O’Dwyer’s – August 3, 2018) 7 tips for better PR measurement (PR Daily – August 3, 2018) Influence 100: PR Spend Continues […]


Daily PR Brief – Thu 08/02/18

Check out some of today’s best PR industry news clips: Learning From Mentors: Six Words Of Wisdom On Working In PR And Media Strategy (Forbes – August 2, 2018) 30 jobs in the PR and marketing world (PR Daily – August 1, 2018) PR Industry Grew Nearly 5% in 2017 (O’Dwyer’s – August 1, 2018) Study: What content do industry […]

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Daily PR Brief – Wed 08/01/18

Check out some of today’s best PR industry news clips: Chipotle scrambles to address new outbreak and server outage (PR Daily – July 31, 2018) What Communicators Can Learn From How CBS Handles the Moonves Situation (PR News – July 31, 2018) How Consumers’ Attitudes Impact their Responses to Different Crises (Institute for Public Relations – August 1, 2018) Five […]

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