Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Tue 08/20/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: What To Do When A Client Doesn’t Pay On Time (Forbes – August 20, 2019) How PR pros can turn the tide of bias in today’s news cycle (PR Daily – August 20, 2019) Carrie Lam’s […]


Daily PR Brief – Mon 08/19/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Why PR Needs Financial Literacy (O’Dwyer’s – August 16, 2019) A lesson in PR ethics, courtesy of ‘The Great Hack’ (PR Daily – August 15, 2019) 7 Ways to Protect Your Sanity When Your Clients Are […]

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Daily PR Brief – Thu 08/15/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Identifying Trends: Eight Ways The Industry May Change In Near Future (Forbes – August 15, 2019) 30 jobs in the PR and marketing world (PR Daily – August 15, 2019) PR Lessons in Mergers From the […]

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Daily PR Brief – Wed 08/14/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Best Online Tools for a Public Relations Agency (BLND Public Relations – August 14, 2019) “They Said What?” – Nine Top Tips for PR Professionals from Lawyers (Influence (UK) – August 14, 2019) 10 Things Your […]

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Daily PR Brief – Tue 08/13/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Strategic PR Delivers More Bang for Buck than Lobbying (O’Dwyer’s – August 12, 2019) Twitter Seeks North American Consumer PR Support Amid Scrutiny (The Holmes Report – August 13, 2019) Monsanto’s ‘Fusion Center’ Shows Proactive Crisis […]

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Daily PR Brief – Mon 08/12/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 11 Ways To Encourage Customers To Review And Recommend Your Company (Forbes – August 12, 2019) Want to Start Your Own Agency? A How To Guide (culpwrit – August 12, 2019) The Cost of Being ‘Woke’ (O’Dwyer’s – August […]

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Daily PR Brief – Fri 08/09/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Companies promoting causes can be accused of ‘wokewashing’ – allying themselves only for good PR (The Conversation – August 9, 2019) Can Equinox and SoulCycle Recover From a Brand Values Disconnect? (PR News – August 8, 2019) […]

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Daily PR Brief – Thu 08/08/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: How to Create a Killer Instagram PR and Marketing Strategy (Marx Communications – August 7, 2019) Beyoncé: Marketing and PR Lessons From the Beyhive (Three Girls Media – August 7, 2019) The Importance Of Taking Breaks: […]

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Daily PR Brief – Wed 08/07/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The Drum PR Awards 2019 finalists: ‘Great storytelling continues to cut through the noise’ (The Drum – August 7, 2019) Toni Morrison’s Lessons on Storytelling and Communication (PR News – August 7, 2019) Why and how […]

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Daily PR Brief – Tue 08/06/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 5 Tips to Effectively Engage Generation Zers (Public Relations Society of America – August 6, 2019) Edelman Falls Short As PR Industry Leader (Crenshaw Communications – August 5, 2019) 14 Tips For Agencies On How To […]

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Daily PR Brief – Mon 08/05/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Three lessons PR can learn from Disney Remakes (Neo PR – August 5, 2019) Meet the Media: Alan Ohnsman, Senior Editor for Future Mobility at Forbes (Bianchi Public Relations – August 2, 2019) 13 Methods For […]

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Daily PR Brief – Fri 08/02/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: 14 Ways To Deal With Common PR Industry Stresses (Forbes – August 1, 2019) Should PR Agencies Represent Reprehensible Clients? (Glean.info – August 2, 2019) Don’t Let Cambridge Analytica Fool You Again — Crisis PR Is […]

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Daily PR Brief – Thu 08/01/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: The Museum of PR Showcases the First Hundred Years of PR (CommPro – July 31, 2019) Building A Media List? Follow These 12 Steps And Get Your Story Heard (Forbes – July 31, 2019) 30 jobs […]

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Daily PR Brief – Wed 07/31/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: PR And Media Strategy: Six Lessons Agency Leaders Learned From Mentors (Forbes – July 30, 2019) PR Pros and Marketers: Take On Your Toughest Challenges with These Tips from Amendola (Amendola Communications – July 30, 2019) […]

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Daily PR Brief – Tue 07/30/19

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: Injecting childlike fun into communication (Ragan – July 30, 2019) [Infographic] Pursue B2B Prospecting As If It Were A Dance (Forbes – July 30, 2019) Hollywood PR agencies Rogers & Cowan and PMK*BNC are merging (Page Six – July 30, […]

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