UPCOMING (FREE) PR AND MARKETING WEBINARS YOU DON’T WANT TO MISS!

“HOW VODAFONE ACTIVATES & INSPIRES THEIR EMPLOYEES AS ADVOCATES” presented by CommPRO Tuesday, April 11, 2017 @ 12:00 pm ET / 9:00 am PT Join Vodafone’s Kimberley Harcombe and Emma Cook for a discussion moderated by Dave Hawley, VP of Marketing at Dynamic Signal. Topics will include: What you need […]


Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]


How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


Daily PR Brief – Wed 04/18/18

Check out some of today’s best PR industry news clips: Starbucks Doubles Down on Its Philly Incident Apology (PR News – April 18, 2018) PR Industry Should Move Beyond Discussing Diversity and Take Action (O’Dwyer’s – April 18, 2018) 5 podcasts for communicators (Ragan – April 18, 2018) Renee Wilson Steps Down From PR Council Presidency (The Holmes Report – April 17, 2018) […]

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Daily PR Brief – Tue 04/17/18

Check out some of today’s best PR industry news clips: Earned Media Is Part Of The Customer Experience (Forbes – April 17, 2018) What lawyers think of Trump’s PR crisis response (PR Daily – April 16, 2018) Essentials for Your Social Media Crisis Survival Kit (PR News – April 16, 2018) AI and the Future of Sentiment Analysis in PR (Cision – April […]

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Daily PR Brief – Mon 04/16/18

Check out some of today’s best PR industry news clips: 13 Proven Tactics For Getting Free PR (Forbes – April 16, 2018) PR Strategy: The Future of Relationships (Meltwater Blog – April 15, 2018) Martin Sorrell’s resignation triggers 6.5% slide in WPP shares (The Guardian – April 16, 2018) 8 secrets to effective communication (Ragan – April 15, 2018) Huawei Reviews Corporate Communications […]


Daily PR Brief – Fri 04/13/18

 ITK Information Services attended the great 28th Annual Kenneth Owler Smith Symposium on Public Relations. Check out some of the collected social media reactions: 28th Annual Kenneth Owler Smith Symposium Social Media Reactions – ITKInfo Blog Download the 2018 annual Global Communications Report conducted by the USC Center for Public Relations, designed to provide insight […]

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Daily PR Brief – Thu 04/12/18

Check out some of today’s best PR industry news clips: Four Realities That Will Rock The World Of Marketing In 2018 (Forbes – April 12, 2018) 30 jobs in the PR and marketing world (PR Daily – April 11, 2018) Freelancing: Is It Ever Appropriate To Walk Away From The Money? (Cision – April 12, 2018) Why Your Business’s Online […]

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Daily PR Brief – Wed 04/11/18

Check out some of today’s best PR industry news clips: 10 Agency Pros Share Their Biggest Time-Waster (And How They’ve Addressed It) (Forbes – April 11, 2018) How to create a media list (Muck Rack Blog – April 11, 2018) Americans Like Facebook, Distrust Facebook (O’Dwyer’s – April 11, 2018) 95 helpful tools and resources for communicators (PR Daily – April 11, 2018) […]

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Daily PR Brief – Tue 04/10/18

Check out some of today’s best PR industry news clips: 4 lessons from Facebook’s data crisis (PR Daily – April 9, 2018) Fit for the 21st and digital century: PR should abandon its managerial dreams and focus more on achieving its promises (PR Conversations – April 10, 2018) Why Your HR Department Shouldn’t Handle Crisis Communications, But […]

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Daily PR Brief – Mon 04/09/18

Check out some of today’s best PR industry news clips: Showdown at the Digital Corral (Institute for Public Relations – April 9, 2018) How To Level Up Your Agency And Gear Up For Growth (Forbes – April 9, 2018) Lessons Learned from United Airlines’ Breathtakingly Bad PR (O’Dwyer’s – April 9, 2018) Infographic: 8 alternatives to yet another stock photo (Ragan – April […]


Daily PR Brief – Fri 04/06/18

Check out some of today’s best PR industry news clips: 5 tips for successful pitching (PR Daily – April 6, 2018) How to Unite B2B PR and Content Marketing for Powerful Results (Meltwater Blog – April 5, 2018) 5 compelling reasons solo PR pros make great full-time employees (Muck Rack Blog – April 6, 2018) What You Can Learn About […]

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Daily PR Brief – Thu 04/05/18

Check out some of today’s best PR industry news clips: YouTube Shooting Shows Brands can be Unwillingly Dragged into a Crisis (PR News – April 4, 2018) Before You ICO: The Definitive Guide To PR (Forbes – April 4, 2018) Don’t Forget Radio! (O’Dwyer’s – April 5, 2018) 30 jobs in the PR and marketing world (PR Daily – April 4, 2018) 4 […]

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Daily PR Brief – Wed 04/04/18

Check out some of today’s best PR industry news clips: Should Brands Go Political With Their Ad Campaigns? Nine Agency Pros Weigh In (Forbes – April 4, 2018) 2017 Video & Visual Awards Winners (PR Daily – April 4, 2018) Harvey Weinstein dumped by crisis PR firm Sitrick and Company (New York Daily News – April 3, 2018) Broadcast Coverage, […]


Daily PR Brief – Tue 04/03/18

Check out some of today’s best PR industry news clips: 5 PR Tips for Facebook CEO Mark Zuckerberg (Inc. – April 3, 2018) Preparing for New Kinds of Crisis and Controversy (O’Dwyer’s – April 3, 2018) 3 approaches to revamping your content strategy (PR Daily – April 2, 2018) April Fools Pranks by Brands Highlight Lessons in Good Humor…and Bad […]

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Daily PR Brief – Mon 04/02/18

Check out some of today’s best PR industry news clips: When Sorry Isn’t Enough: Three Tips for Companies to Protect Reputation in Ingraham’s Wake (PR News – April 2, 2018) Survey: Communicators pinpoint the hottest trends and tactics (PR Daily – March 30, 2018) 4 ways PR pros can write copy that journalists love (Ragan – April 2, 2018) Coca-Cola […]

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Daily PR Brief – Fri 03/30/18

Check out some of today’s best PR industry news clips: 4 ways PR pros can write copy that journalists love (PR Daily – March 28, 2018) Weber Shandwick’s Work for MSU Raises Questions About Client Vetting (PR News – March 29, 2018) 13 Agency Pros Share The Most Important Career Lesson They’ve Learned (Forbes – March 30, 2018) Accounts in […]


Daily PR Brief – Thu 03/29/18

Check out some of today’s best PR industry news clips: 6 PR lessons you can learn from watching American Idol (Muck Rack Blog – March 29, 2018) Thinking Ahead: Nine Ways To Plan For A PR Crisis Before It Happens (Forbes – March 29, 2018) 30 jobs in the PR and marketing world (PR Daily – March 29, 2018) Facebook […]

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