Use the PESO Model to Establish Brand Voice, Then Measure Its Impact

One of our favorite thought leaders (yes, we think this designation fits) in PR and communications, Gini Dietrich, devised the PESO Model for PR pros and brands to integrate marketing communications efforts to establish authority and drive business. The central thought behind the PESO Model is utilizing your own content […]

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How To Make Your PR Pitch More Effective

tl;dr – Do your research, build relationships, influence the influencers Now more than ever, building relationships and genuine engagement with journalists is crucial in pitching and generating media coverage for your brand. Digital marketing expert and Tippingpoint Labs co-founder Andrew M. Davis emphasizes this idea, and offers a strategy for […]


How Redskins PR Generated $442,126 of Negative Publicity

Using Bad Measurement Can Cut Both Ways It’s admittedly silly to get worked up about PR Measurement, but today I am.  I see the goal of measurement to fall into one of two camps – Scoreboards or Roadmaps.  The Scoreboard measures how you’re doing. The Roadmap looks at data and […]

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The Complete Guide to Brand Monitoring using Google, Bing, and Twitter

WHERE and HOW to find ALL your press coverage online It’s the email you never want to get.  You cringe.  One of your 50 responsibilities is to monitor for brand mentions and your client/boss/CEO has just sent you the very important article that you missed.  “Why did you miss it?  What else […]

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Daily PR Brief – Fri 07/10/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  7 PR lessons from ‘Hamilton’ (PR Daily – July 9, 2020) PR terminology in focus: These 10 digital PR terms seem to leave […]

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Daily PR Brief – Thu 07/09/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  COVID-19 Communication For Transitioning Employees Back Into The Workplace (CommPro – July 8, 2020) Why PR & Marketing professionals should join a charity […]

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Daily PR Brief – Wed 07/08/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  How to Use Shared Media In the PESO Model Process (Spin Sucks – July 7, 2020) Many PROs talk the talk about planning, but […]

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Daily PR Brief – Tue 07/07/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Is Public Relations Management a Technology? [PR Tech Sum] (Sword and the Script – July 7, 2020) How To Craft A Winning Award Submission (Crenshaw […]

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Daily PR Brief – Mon 07/06/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  Are commercial newswires effective for public relations? (Axia Public Relations – July 3, 2020) Managing reputation through a crisis: the legal route (Babel – July 3, […]

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Daily PR Brief – Thu 07/02/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  How to Write a Pitch That Will Actually Get Read (Crenshaw Communications – July 1, 2020) Declare independence from these 4 bad PR practices (Muck […]

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Daily PR Brief – Wed 07/01/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  10 things only PR people understand (Muck Rack Blog – June 30, 2020) How to Use Earned Media In the PESO Model Process (Spin […]

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Daily PR Brief – Tue 06/30/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  13 Things Communications Executives Need To Do To Remain Relevant (Forbes – June 30, 2020) LGBTQ Experiences Shape Communications (PR News – June 29, 2020) Crises and […]

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Daily PR Brief – Mon 06/29/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  In 2020 and beyond, earned media should take priority (PR Daily – June 29, 2020) Public Relations and COVID-19: Studies Surface Challenges, Changes and […]

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Daily PR Brief – Fri 06/26/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Are Employees’ Social Media Posts Still PR’s Problem to Solve? (PR News – June 25, 2020) 9 Journalists-Approved Tips for Pitching to the Media (Axia […]

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Daily PR Brief – Thu 06/25/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists (PR Daily – June 25, 2020) PR Masters Series Podcast, Episode #29 – Michael C. […]

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Daily PR Brief – Wed 06/24/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  PR Measurement: How is Communications Proving Value? (Sword and the Script – June 23, 2020) Top phone pitching tips to take your PR to […]

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Daily PR Brief – Tue 06/23/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  A Deep Dive Into Owned Media In a PESO Model Program (Spin Sucks – June 23, 2020) 88% of PR Pros See Industry […]

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Daily PR Brief – Mon 06/22/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips: *        *        *  Why PR Pros Shouldn’t Do Social Right Now (Business 2 Community – June 21, 2020) PR pulse: Most men want to interrupt sexism, but […]


Daily PR Brief – Fri 06/19/20

Click the banner above to subscribe! FREE Daily PR Brief! Check out some of today’s best PR/Comms industry news clips:   *        *        *  How PR can meaningfully celebrate Juneteenth (Muck Rack Blog – June 19, 2020) Some hopefully helpful articles and different perspectives on PRs diversity […]