Daily PR Brief – Fri 01/03/20


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Check out some of today’s best

PR/Comms industry news clips:

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How to Work Smarter — Not Harder — in 2020 (Public Relations Society of America – January 2, 2020)

10 Essential Things Companies Need To Do When Rebranding After A PR Disaster (Forbes – January 3, 2020)

Creating Good News While Earning a Profit (O’Dwyer’s – January 3, 2020)

How brands can prepare for the impact of purpose (Ep. 199) (The Echo Chamber Podcast – January 3, 2020)

PR Pros Anticipate a Rise in Crisis Communications in 2020 (PR News – January 2, 2020)

2019 Headlines to Help PR Pros in Their Careers: Part II (PR News – December 30, 2019)

Five Things I Learned About the PR Industry: A Tech’s POV (Spin Sucks – January 3, 2020)

Authenticity, active conversation to propel PR diversity and inclusion in 2020 (Agility PR – January 3, 2020)

New Year, New Strategy: Top 3 PR Tactics to Use in 2020 (BLND Public Relations – January 3, 2020)

Hamed Wardak On Why People May No Longer Talk To Each Other (CommPro – January 2, 2020)

4 tips for recovering from a negative pitch reply (Muck Rack Blog – January 3, 2020)

Summary Section:

How to Work Smarter — Not Harder — in 2020
By Michael Smart
Public Relations Society of America – January 2, 2020
We all like to look at the New Year as a fresh start. I suggest for 2020 that you make it a resolution to work smarter, not harder.

10 Essential Things Companies Need To Do When Rebranding After A PR Disaster
By Forbes Agency Council
Forbes – January 3, 2020
To prevent a crisis from degenerating into a truly devastating event, a company needs to know how to reinvent itself from the ashes of a significant PR fallout. Here’s what to do if you’re rebranding after a public image crisis.

Creating Good News While Earning a Profit
By Jackie Herskovitz Russell
O’Dwyer’s – January 3, 2020
Years ago, a CEO of a large, prestigious, Boston-based PR firm had a perplexed look on her face when she asked me, how can a B Corp Certified PR firm, which represents only nonprofit organizations and responsible companies, make money?

How brands can prepare for the impact of purpose (Ep. 199)
The Echo Chamber Podcast – January 3, 2020
Jenny Scott is one of the founding partners of Apella Advisors, the strategic communications consultancy launched in London in April this year.

PR Pros Anticipate a Rise in Crisis Communications in 2020
By Seth Arenstein
PR News – January 2, 2020
Adding a smart, fun, powerful social media strategy where stills and videos combine to create a compelling story will be essential to get above the noise.

2019 Headlines to Help PR Pros in Their Careers: Part II
By Arthur Solomon
PR News – December 30, 2019
In an attempt to lessen negative coverage, a company communicator or PR professional can’t talk or spend his/her way to limiting bad press.

Five Things I Learned About the PR Industry: A Tech’s POV
By Jesse Wynants
Spin Sucks – January 3, 2020
The PR industry has evolved a lot in the past 10 years. A tech insider offers a POV on the changes and what they mean for the future.

Authenticity, active conversation to propel PR diversity and inclusion in 2020
By Cheryl Gale
Agility PR – January 3, 2020
This year, many industries shined a critical spotlight on diversity and inclusion. The PR industry just got going on its self-analysis, and while we’ve definitely made strides in attention, we still have a long way to go.

New Year, New Strategy: Top 3 PR Tactics to Use in 2020
BLND Public Relations – January 3, 2020
At our public relations agency, we recommend refreshing your strategy this year to reflect the predicted trends of communication for 2020.

Hamed Wardak On Why People May No Longer Talk To Each Other
By Hamed Wardak
CommPro – January 2, 2020
“I don’t think people are going to talk in the future.  They’re going to communicate through eye contact, body language, emojis, signs,” said rapper Kanye West.

4 tips for recovering from a negative pitch reply
By Delaney Kline, Growth Specialist at Fractl
Muck Rack Blog – January 3, 2020
Here are my tips on how to make the most of these situations based on real-life examples of negative pitch responses.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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