Daily PR Brief – Fri 01/05/18


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Check out some of today’s best PR industry clips:

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Five Reasons Why Video Will Be Crucial For PR In 2018 (Forbes – January 5, 2018)
5 metrics you should measure in PR (Axia Public Relations – January 4, 2018)
The Unreported Effects of a Company in Crisis (O’Dwyer’s – January 5, 2018)
How To Avoid ‘Faux Pros’ In Public Relations (And Business) (Forbes – January 4, 2018)
7 ways communicators can ride out a ‘bomb’ snowstorm (PR Daily – January 5, 2018)
Infographic: A guide to perfect blog posts (Ragan – January 5, 2018) [Infographic]
2018 PR Trends: Owned Media [Video] (SHIFT Communications – January 5, 2018) [VIDEO]
One World, One Brand? Branding B2B Companies In A Global Marketplace (Forbes – January 4, 2018)
Shelter PR Expanding Into Awards and Events (The Hollywood Reporter – January 5, 2018)
Discover the public relations software market forecast report 2017-2022 (WhaTech – January 5, 2018)

Summary Section:

Five Reasons Why Video Will Be Crucial For PR In 2018
By Michael Sadowski, Public Relations Manager at Intrepid Group
Forbes – January 5, 2018
In 2018, we must turn our focus to the intersection of public relations and video content. Here are five reasons why.

5 metrics you should measure in PR
By Noell Ochieng
Axia Public Relations – January 4, 2018
Discover the five metrics your company should be paying attention for your public relations campaigns.

The Unreported Effects of a Company in Crisis
By Arthur Solomon
O’Dwyer’s – January 5, 2018
When a company experiences a PR crisis, the effect on its workers, unlike top management, often go uncovered by the media. Here are a few ways company employees may be affected by a crisis.

How To Avoid ‘Faux Pros’ In Public Relations (And Business)
By Cheryl Conner
Forbes – January 4, 2018
Beware the “faux pro” tendency in public relations. In actuality, the bigger the self-promotion, the less credibility a person (or company) has.

7 ways communicators can ride out a ‘bomb’ snowstorm
By Susan Young
PR Daily – January 5, 2018
Are you spinning your wheels due to bad weather conditions? Since it can be hard for the modern communicator to take a pause, here are some ways to keep chasing your PR goals.

Infographic: A guide to perfect blog posts [Infographic]
By Beki Winchel
Ragan – January 5, 2018
Most organizations have blogs, so you must attract and keep readers’ attention as long as possible. This piece reveals secrets for outstanding copy and best publishing times.

2018 PR Trends: Owned Media [Video] [VIDEO]
By Christopher S. Penn
SHIFT Communications – January 5, 2018
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in owned media.

One World, One Brand? Branding B2B Companies In A Global Marketplace
By Howard Breindel, Co-CEO at DeSantis Breindel
Forbes – January 4, 2018
Identifying the building blocks of a universal brand isn’t always easy, but it is always possible. For B2B companies, it’s also imperative.

Shelter PR Expanding Into Awards and Events
By Borys Kit
The Hollywood Reporter – January 5, 2018
Former Focus Features executive Jerry Rojas has joined Shelter PR, the firm run by partners Cara and Christine Tripicchio and Marla Farrell.

Discover the public relations software market forecast report 2017-2022
WhaTech – January 5, 2018
The Public Relations Software Market report includes a detailed overview of the competitive scenario and regulatory framework of the Global Market.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.