Daily PR Brief – Fri 01/08/21


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Check out some of today’s best

PR/Comms industry news clips:

PR Newsletter

 

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PR and the insurrection: New PRSA Chair speaks out on Jan. 6 events (Agility PR – January 8, 2021)

15 Smart Ways To Create The Most Effective Internal Newsletters (Forbes Communications Council – January 8, 2021)

PR’s Top Pros Talk: Gini Dietrich (O’Dwyer’s – January 8, 2021) [VIDEO]

How communicators and companies are responding—and should respond—to the Capitol riot (PR Daily – January 7, 2021)

Good and Bad PR: Brewdog’s latest heartfelt offer and Ryan Air’s “Jab and Go” (PRmoment (UK) – January 7, 2021)

Violence at the Capitol serves to remind PR: Words matter (Agility PR – January 7, 2021)

Theory: Boomers in PR don’t trust influencers or influencer culture (Communications Conversations – January 8, 2021)

Thank You, Howard Rubenstein (PRovoke – January 8, 2021)

The Potential of Podcasts for PR (Everything PR – January 8, 2021)

5 Lessons to Learn from Elon Musk’s PR Playbook (Entrepreneur – January 8, 2021)

Summary Section:

PR and the insurrection: New PRSA Chair speaks out on Jan. 6 events
By Michelle Olson
Agility PR – January 8, 2021
As communications professionals, we take pride in our ability to know what to say, and when and how to say it. But my head and heart are hurting today and I’m searching to find the right words as I try to make sense of the unfathomable chaos that took place this week, and the precarious place we find ourselves in as a country.

15 Smart Ways To Create The Most Effective Internal Newsletters
Forbes Communications Council – January 8, 2021
Creating an internal newsletter is an efficient way to relay important information throughout a company. Of course, a newsletter only serves its purpose if employees actually read it.

PR’s Top Pros Talk: Gini Dietrich [VIDEO]
By Steve Barnes
O’Dwyer’s – January 8, 2021
In the latest “PR’s Top Pros Talk” video interview, Gini Dietrich, the founder of Spin Sucks and Arment Dietrich, talks with Doug Simon about the central role that resiliency will need to play for any PR practitioner who wants to succeed in the coming year.

How communicators and companies are responding—and should respond—to the Capitol riot
By Robby Brumberg
PR Daily – January 7, 2021
Silence is not a ‘safe’ messaging play. Companies need to communicate their values, internally and externally, in the aftermath of such a jarring event, and their comms teams should help shape the strategy.

Good and Bad PR: Brewdog’s latest heartfelt offer and Ryan Air’s “Jab and Go”
By Andy Barr, Owner, 10 Yetis Digital
PRmoment (UK) – January 7, 2021
Mostly good PR news from us this week, to make up for all the other news!

Violence at the Capitol serves to remind PR: Words matter
By Stan Steinreich
Agility PR – January 7, 2021
If we ever questioned the meaning of “words matter,” the horrific events in Washington must be an indelible reminder that we carry forward forever.

Theory: Boomers in PR don’t trust influencers or influencer culture
By Arik Hanson
Communications Conversations – January 8, 2021
I have a theory I want to test with you today: I think there’s a segment of our industry that completely detests–and doesn’t trust–the current influencer culture. Note I said “segment of our industry”–I think this is a generational issue.

Thank You, Howard Rubenstein
By Bob Brody
PRovoke – January 8, 2021
Bob Brody pays tribute to Howard Rubenstein, the New York PR legend who died last month.

The Potential of Podcasts for PR
By Julio Juarez
Everything PR – January 8, 2021
In the past couple of years, podcasts have started rivaling traditional media, like radio and TV, especially in public relations.

5 Lessons to Learn from Elon Musk’s PR Playbook
By Adrian Falk
Entrepreneur – January 8, 2021
Make your next marketing campaign out of this world with these moves from Musk.


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