Daily PR Brief – Fri 01/10/20


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Check out some of today’s best

PR/Comms industry news clips:

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3 Essential PR Trends to Monitor in the New Year and Decade (Public Relations Society of America – January 9, 2020)

How to Succeed in Personal Branding on Social Media (Marx Communications – January 9, 2020)

PR Legend Harold Burson Dies at 98 (O’Dwyer’s – January 10, 2020)

How Inspire PR’s Marisa Long finds her work-life balance (PR Daily – January 8, 2020)

Benioff: ‘Technology Has Never Been Good Or Bad. It’s What You Do With It That Matters’ (The Holmes Report – January 10, 2020)

Communications Trends of 2020 (Spin Sucks – January 10, 2020)

2020’s changing PR landscape: crisis management + healthcare communications (Agility PR – January 10, 2020)

What’s the difference between social media reach, reactions, and clicks? (Axia Public Relations – January 10, 2020)

Crowdsourced PR, social, and comms predictions for 2020 (Influence – January 9, 2020)

Public Relations Commentary On Meghan Markle and Prince Harry (CommPro (UK) – January 9, 2020)

Summary Section:

3 Essential PR Trends to Monitor in the New Year and Decade
By Allison Schroeder, APR
Public Relations Society of America – January 9, 2020
Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today.

How to Succeed in Personal Branding on Social Media
By Wendy Marx, President of Marx Communications
Marx Communications – January 9, 2020
Social media is the place where your personal brand can shine. Learn how to use personal branding on social media for the best results.

PR Legend Harold Burson Dies at 98
By Steve Barnes
O’Dwyer’s – January 10, 2020
Harold Burson, co-founder of Burson-Marsteller and one of the most influential figures in PR history, has passed away at the age of 98.

How Inspire PR’s Marisa Long finds her work-life balance
By Ted Kitterman
PR Daily – January 8, 2020
Being a new mom and being a PR pro both come with heavy time commitments. Here is how one practitioner stays on top of all her responsibilities.

Benioff: ‘Technology Has Never Been Good Or Bad. It’s What You Do With It That Matters’
By Diana Marszalek
The Holmes Report – January 10, 2020
In a far-reaching discussion at CES in Las Vegas on Tuesday, Salesforce’s Marc Benioff and Unilever’s Alan Jope underscored the importance of companies promoting the greater good — and technology’s role in achieving it.

Communications Trends of 2020
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – January 10, 2020
From AI to how political campaigns’ use social media, our #SpinSucksQuestion focuses on communications trends our community highlighted in 2020.

2020’s changing PR landscape: crisis management + healthcare communications
By Laura Guitar and Frannie Marmorstein
Agility PR – January 10, 2020
Every year brings increasingly rapid changes for many industries, and public relations is no exception. As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals.

What’s the difference between social media reach, reactions, and clicks?
By Clarissa Schearer
Axia Public Relations – January 10, 2020
Learn what makes reach, reactions, and clicks on social media different and how they affect your ROI.

Crowdsourced PR, social, and comms predictions for 2020
By Holly Pither, MD and founder of Tribe PR
Influence – January 9, 2020
As we look to the coming year, one thing is for certain; it will be another very remarkable year in the world of PR, social media and communications.

Public Relations Commentary On Meghan Markle and Prince Harry
By Ronn Torossian, CEO, 5WPR
CommPro (UK) – January 9, 2020
It shouldn’t come as a surprise that Price Harry and Meghan Markle are stepping back from royal duties. This news, while surprising to many, should not come as a shock given that the clues were there for months.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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