Daily PR Brief – Fri 01/11/19


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Check out some of today’s best PR/Comms industry news clips:

The PR benefits of trade shows (Ragan – January 10, 2019)

Four Questions To ‘Wow’ Your Next Agency Interview (Forbes – January 11, 2019)

Target plans RFP for strategic comms support (PR Week – January 10, 2019)

2019 predictions with Alan VanderMolen (Ep. 144) (The Echo Chamber podcast | Holmes Report – January 11, 2019)

Why Nearly Every Resolution Fails—and What to Do Instead (Spin Sucks – January 10, 2019)

In-House vs. Agency: Three Differences From Experience (SHIFT Communications – January 11, 2019)

New Research Offers Deep Insight into Gaining Greater Engagement & Reach on Facebook (Glean.info – January 11, 2019)

A Guide to the Media Pitch From a Former Member of the Media (Business 2 Community – January 10, 2019)

Day in the life: Get to know Grace Lynch, senior account executive, InkHouse (Muck Rack Blog – January 10, 2019)

These Two New Google Features Will Greatly Benefit Communicators (PR News – January 10, 2019)

Summary Section:

The PR benefits of trade shows
By Tom Farthing, Head of Media Relations at TopLine Comms
Ragan – January 10, 2019
Without proper preparation, your conference appearance could be a waste of time and money. Here are some tactics to make the most of your industry event. 

Four Questions To ‘Wow’ Your Next Agency Interview
By Darian Kovacs, Founding Partner at Jelly Digital Marketing & PR
Forbes – January 11, 2019
Whether it’s your first agency gig or a step up on your agency-based career, there are certain criteria that agencies are looking for in employees. 

Target plans RFP for strategic comms support
By Thomas Moore
PR Week – January 10, 2019
Target has issued an RFI looking for support for its communications team across businesses. The retailer is planning to award the business to a new agency the first week of March.

2019 predictions with Alan VanderMolen (Ep. 144)
The Echo Chamber podcast | Holmes Report – January 11, 2019
WE Communications international president Alan VanderMolen discusses his 2019 predictions, which include a potential renaissance for communicators after playing second fiddle to marketers for years.

Why Nearly Every Resolution Fails—and What to Do Instead
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – January 10, 2019
As it turns out, if you’re smart about your resolutions, you can get more done without working harder…which I think is a goal for all of us.

In-House vs. Agency: Three Differences From Experience
By Chris Boehmer
SHIFT Communications – January 11, 2019
Have you ever wondered the difference between working in-house vs. an agency? Check out three takeaways from first-hand experience.

New Research Offers Deep Insight into Gaining Greater Engagement & Reach on Facebook
By William Comcowich
Glean.info – January 11, 2019
Although the network has decreased exposure for brands, marketers who follow best practices and test results can enjoy improved performance.

A Guide to the Media Pitch From a Former Member of the Media
By Anna Izenman
Business 2 Community – January 10, 2019
Writing the perfect media pitch that finds the exact right outlet at the exact right moment is a moonshot for even experienced publicists, but there are always things you can do to make sure your launch goes as smoothly as possible.

Day in the life: Get to know Grace Lynch, senior account executive, InkHouse
By Emma Haddad
Muck Rack Blog – January 10, 2019
Grace Lynch is a senior account executive at InkHouse, a PR firm focused on earned media, creative content and digital marketing.

These Two New Google Features Will Greatly Benefit Communicators
By Justin Joffe
PR News – January 10, 2019
Google started the year off by announcing two features intended to help repair trust and improve the experience for end users.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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