Daily PR Brief – Fri 01/12/18


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Check out some of today’s best PR industry news clips:

media analysis

What You Can Learn From A Culture Of Consistent Excellence (Forbes – January 12, 2018)
Why PR and Marketing Must Work Together for Better Results (Spin Sucks – January 11, 2018)
The New #MeToo Economy: Hollywood Lawyers, Crisis PR Pros Seeing “Unprecedented” Uptick in Business (The Hollywood Reporter – January 12, 2018)
PR pros: Stop adding journalists to your email lists (PR Daily – January 12, 2018)
5 Takeaways from Facebook’s Presentation on the Future of Video (Edelman – January 12, 2018)
The Big Question: What Does Success Look Like? (Spin Sucks – January 12, 2018)
Gone in 60 Seconds: Why It’s Important to Keep News Releases Short (Public Relations Society of America – January 11, 2018)
2018 Predictions: Consumer PR Edition (SHIFT Communications – January 12, 2018)
Pitch Imperfect: PR’s Lost Art (Flatiron Communications – January 11, 2018)
INFLUENCE – Press releases: what, why, when, how, where and who? (Influence – January 11, 2018)
3 things you should know about inbound marketing (Axia Public Relations – January 12, 2018)

Summary Section:

What You Can Learn From A Culture Of Consistent Excellence
By Mary Simms
Forbes – January 12, 2018
American-based brands, my own included, can learn a great deal from the traditions and culture of Japan that apply to many aspects of business but especially to brand consistency and customer service.

Why PR and Marketing Must Work Together for Better Results
By Jessica Canfield
Spin Sucks – January 11, 2018
In the next five years, modern PR will be more closely aligned with its marketing brethren. Here is why public relations and marketing must work together.

The New #MeToo Economy: Hollywood Lawyers, Crisis PR Pros Seeing “Unprecedented” Uptick in Business
By Ashley Cullins, Rebecca Sun
The Hollywood Reporter – January 12, 2018
The #MeToo movement has very publicly iced the careers of accused sexual offenders like Harvey Weinstein, Kevin Spacey and Matt Lauer, but the movement has been a job creator as well, keeping the handlers and staff around accusers and accused busier than ever.

PR pros: Stop adding journalists to your email lists
By Beki Winchel
PR Daily – January 12, 2018
The tactic shows a lack of care when attempting to build relationships and keep members of the news media up to date on your news and pitches. It can also get you permanently ignored.

5 Takeaways from Facebook’s Presentation on the Future of Video
By Steve O’Neil
Edelman – January 12, 2018
Facebook recently presented its latest research and insights on video consumption habits.

The Big Question: What Does Success Look Like?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks – January 12, 2018
What does success look like? That’s not a big question. It’s huge. One that changes all the time. Mike Connell wants to know what it looks like for you.

Gone in 60 Seconds: Why It’s Important to Keep News Releases Short
By Ann Wylie
Public Relations Society of America – January 11, 2018
Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.

2018 Predictions: Consumer PR Edition 
By Christine Connolly
SHIFT Communications – January 12, 2018
As we launch into 2018 we can expect to see B2C brands taking consumer relationships to the next level through meaningful moments and for those brands to be held to higher standards than ever.

Pitch Imperfect: PR’s Lost Art
By Peter Himler
Flatiron Communications – January 11, 2018
A look at public relations today and ten tips for more effective media relations.

INFLUENCE – Press releases: what, why, when, how, where and who?
By Stephen Waddington
Influence – January 11, 2018
Despite the fragmentation of media, a shift to more personalised forms of communication, and the ability to create audio, text and video content, organisations remain fixated by a medium that is more than 100 years old.

3 things you should know about inbound marketing
By Marjorie Comer
Axia Public Relations – January 12, 2018
Discover three things you need to know about inbound marketing.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.