Daily PR Brief – Fri 01/26/18


                          Click the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best PR industry news clips:

media monitoring service

2018 Tax Changes for PR Owners and Their Agencies (O’Dwyer’s – January 25, 2018)
‘This Is Us’ fire creates social media storm and PR crisis for Crock-Pot (Axia Public Relations – January 26, 2018)
Transformational Experiences: The Key To Building Lasting Relationships (Forbes – January 26, 2018)
Updated: Public Relations Requests for Proposal – RFP (Everything PR – January 25, 2018)
6 lessons for PR pros from the rising popularity of mobile games (PR Daily – January 26, 2018)
How Tom Brady’s thumb strategically directed PR (Axia Public Relations – January 25, 2018)
8 keys to create a more data-driven dream team (Ragan – January 25, 2018)
Four Steps to Prepare Your PR Business for AI (PR News – January 26, 2018)
Internal Communication and Organizational Culture: The View of the Portuguese Communication Consultants (Institute for Public Relations – January 26, 2018)
The Fireside Chat: Talking Being Exceptional with Jay Acunzo (Spin Sucks – January 26, 2018) [PODCAST]
How storytelling can work for your business (Ragan – January 25, 2018)

Summary Section:

2018 Tax Changes for PR Owners and Their Agencies
By Richard Goldstein
O’Dwyer’s – January 25, 2018
This year has brought us the “Tax Cuts and Jobs Act,” which will impact PR agency owners personally as well as their agencies. This column will review the key provision changes that we will be facing in 2018 and beyond.

‘This Is Us’ fire creates social media storm and PR crisis for Crock-Pot
By Wendy Bulawa Agudelo
Axia Public Relations – January 26, 2018
If a sudden PR crisis pops up, use these tips from Axia Public relations to help calm things down and win back people.

Transformational Experiences: The Key To Building Lasting Relationships
By Christian Lachel, Executive Creative Director and VP at BRC Imagination Arts
Forbes – January 26, 2018
If you want to build a lasting connection and bond with your customers, you must focus on creating a transformational experience that builds trust and leads to a relationship built on a common passion.

Updated: Public Relations Requests for Proposal – RFP
By Richard D. Pace
Everything PR – January 25, 2018
For companies looking for help with their public relations, we want to make it easier for you to find the perfect fit.

6 lessons for PR pros from the rising popularity of mobile games
By Brandon Schuster
PR Daily – January 26, 2018
Is everyone in your family going nuts for the games on their mobile phones? Here is how brand managers can harness the same forces that make these apps a viral phenomenon.

How Tom Brady’s thumb strategically directed PR
By Wendy Bulawa Agudelo
Axia Public Relations – January 25, 2018
Learn how you can turn an unexpected event into a PR advantage with this blog post from Axia Public Relations.

8 keys to create a more data-driven dream team
By William Comcowich
Ragan – January 25, 2018
After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.

Four Steps to Prepare Your PR Business for AI
By Ahmad Itani
PR News – January 26, 2018
While Artificial Intelligence (AI) may seem beyond our reach, it is becoming increasingly mainstream and undoubtedly will play a pivotal role in the future of PR.

Internal Communication and Organizational Culture: The View of the Portuguese Communication Consultants
By Sebastião, S., Zulato, G., and Trindade, A.
Institute for Public Relations – January 26, 2018
The authors conducted qualitative in-depth interviews with Portuguese communication consultants.

The Fireside Chat: Talking Being Exceptional with Jay Acunzo [PODCAST]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – January 26, 2018
Jay Acunzo is sorry for marketing. He advocates how to successfully question conventional thinking to do better work. Here he discusses on to be exceptional.

How storytelling can work for your business
By Christopher Van Mossevelde
Ragan – January 25, 2018
Whether you dub it brand journalism or content marketing, tucking your promotional message into an engaging narrative makes it more palatable for consumers. Here are three examples.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.