Daily PR Brief – Fri 02/01/19


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Check out some of today’s best PR/Comms industry news clips:

public relations reporting Notable PR Touchdowns and Fumbles of Super Bowl LIII (PR News – February 1, 2019)

PR Insight: The pros and cons of technology in PR: Finding a balance between being connected and being overwhelmed (PRmoment – January 31, 2019)

14 Social Media Trends That Every Marketer Should Know About In 2019 (Forbes – February 1, 2019)

Starbucks seeks distance from former chief’s presidential bid (PR Daily – February 1, 2019)

Davos Dialogues: Insights From The 2019 World Economic Forum (The Holmes Report – February 1, 2019)

The Key to Captivating a Reader? Short Sentences. (Public Relations Society of America – February 1, 2019)

This Week in Tech: Apple and Facebook Dominate the Headlines (SHIFT Communications – February 1, 2019)

Necessary Versus Unnecessary Public Speech: What Is The Divide? (Forbes – February 1, 2019)

Challenger Brands: Here’s How To Win At PR (Crenshaw Communications – January 31, 2019)

How to Get Media Mentions for Your Business (Business 2 Community – February 1, 2019)

Summary Section:

Notable PR Touchdowns and Fumbles of Super Bowl LIII
By Justin Joffe
PR News – February 1, 2019
Between the ads, the huge amounts of money being spent, and the politics that the sport has found itself engulfed in over the past year, let’s look at some of the biggest PR wins and a big loss ahead of Super Bowl LIII.

PR Insight: The pros and cons of technology in PR: Finding a balance between being connected and being overwhelmed 
By Daney Parker, Editor at PRmoment
PRmoment – January 31, 2019
Like many people I am addicted to my smartphone, and for those who work PR, is it possible or even wise to ever switch off?

14 Social Media Trends That Every Marketer Should Know About In 2019
By Forbes Communications Council
Forbes – February 1, 2019
Forbes Communications Council Members share social media trends marketers should prepare for in 2019.

Starbucks seeks distance from former chief’s presidential bid
By Beki Winchel
PR Daily – February 1, 2019
The coffee chain recently gave its staff guidance on how to handle customers’ questions about their former chief executive’s announcement that he might run for president.

Davos Dialogues: Insights From The 2019 World Economic Forum
By Diana Marszalek
The Holmes Report – February 1, 2019
With a significant drop in world leaders attending, the 2019 World Economic Forum in Davos took on more of an activist bent, with attendees calling for action to combat problems like climate change, income inequality and privacy breaches.

The Key to Captivating a Reader? Short Sentences.
By Ann Wylie
Public Relations Society of America – February 1, 2019
If you’re a writer looking to capture and maintain a reader’s attention, then it’s important you think critically about the length of your sentences.

This Week in Tech: Apple and Facebook Dominate the Headlines
By Dave Heffernan
SHIFT Communications – February 1, 2019
Stay up to date on the trends that could make or break your marketing strategies. This week: Apple and Facebook trends!

Necessary Versus Unnecessary Public Speech: What Is The Divide?
By Ryan White
Forbes – February 1, 2019
Just because we can say something publicly, should we?

Challenger Brands: Here’s How To Win At PR
By Chris Harihar
Crenshaw Communications – January 31, 2019
Challenger brands can shake things up through unique points of view, innovation or a better story. Here are some tips based on tech PR experience.

How to Get Media Mentions for Your Business
By Taylor Gordon
Business 2 Community – February 1, 2019
Do you need to bring some attention to your business? Getting media mentions is a way to build brand awareness.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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