Daily PR Brief – Fri 02/02/18


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Check out some of today’s best PR industry news clips:

4 Guidelines for the Data-Enhanced PR Pro (PR News – February 1, 2018)
10 items to scrub from your resumé and LinkedIn profile (Ragan – February 2, 2018)
13 Ways Your Business Can Win More Media Exposure (Forbes – January 31, 2018)
3 crucial steps PR pros should take before they pitch (PR Daily – February 1, 2018)
Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018 (BusinessWire – February 2, 2018)
3 ways media metrics can help you handle PR crises (Ragan – February 1, 2018)
The Do’s and Don’ts of Creating Brand Loyalty (Spin Sucks – February 1, 2018)
3 Ways a Seemingly Mundane PR Story Took Flight (PR News – February 2, 2018)
How can PR and marketing collaborate to amplify ROI? (PR Daily – February 2, 2018)
3 ways media metrics can help you handle PR crises (Ragan – February 2, 2018)

Summary Section:

4 Guidelines for the Data-Enhanced PR Pro
By Steve Goldstein
PR News – February 1, 2018
PR News’ Measurement Hall of Fame members have a thing about data or, rather, a thing about the casual disregard of data in the PR discipline. Few things aggravate them more than a PR professional who worries openly about proving the value of communications efforts yet shies away from taking the first steps toward using data to inform their work and show the effect of their work on an organization’s goals.

10 items to scrub from your resumé and LinkedIn profile
By Amanda Clark
Ragan – February 2, 2018
Cut the fluff that annoys recruiters. Start by deleting secondary skills, high school jobs, irrelevant hobbies and large chunks of text.

13 Ways Your Business Can Win More Media Exposure
By Forbes Communications Council
Forbes – January 31, 2018
Create more media opportunities by highlighting the experts on your team and what makes your brand unique.

3 crucial steps PR pros should take before they pitch
By Micah Warren
PR Daily – February 1, 2018
Just as a pitcher needs to warm up before his delivery, so should PR pros follow certain protocols to make sure all goes smoothly and the well-intended offering doesn’t go awry.

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire
BusinessWire – February 2, 2018
Recent Facebook changes offer new opportunities for how brands can engage with their communities. Learn more about how to leverage these new opportunities!

3 ways media metrics can help you handle PR crises
By Ashley Deibert – Vice President of Marketing, iQ Media
Ragan – February 1, 2018
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.

The Do’s and Don’ts of Creating Brand Loyalty
By Ryan Gould, Vice President of Strategy and Marketing Services at Elevation Marketing
Spin Sucks – February 1, 2018
There are two main components to creating brand loyalty: help your customers appreciate your brand and let them know your brand appreciates them.

3 Ways a Seemingly Mundane PR Story Took Flight
By Barbara Moreno
PR News – February 2, 2018
I decided to listen to the advice of a PR colleague who said the best thing you can do is try something new. This entire effort has been organic and grassroots, because we didn’t really have a “campaign” per se, but we had creativity, innovative ideas and passion to tell a good story.

How can PR and marketing collaborate to amplify ROI?
By Jessica Canfield, Director of Public Relations at Influence & Co.
PR Daily – February 2, 2018
The world of public relations is changing, and savvy pros often wear many hats. Here’s why PR pros picking up some marketing skills (or vice versa) isn’t such a bad thing.

3 ways media metrics can help you handle PR crises
By Ashley Deibert – Vice President of Marketing, iQ Media
Ragan – February 2, 2018
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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