Check out some of today’s best PR/Comms industry news clips:
Three Mistakes To Avoid When Growing A Marketing And Communications Practice (Forbes – February 8, 2019)
Here’s How Media Pitching Can Help Create A Better Contact List – Newswire (Newswire – February 8, 2019)
That Escalated Quickly: Bud Light Takes On MillerCoors Over Corn Syrup
By Diana Marszalek
The Holmes Report – February 8, 2019
While MillersCoors CCO Pete Marino describes Bud Light’s claims as “misguided, misleading and desperate,” the spat reflects how brands are increasingly willing to call each other out on social media.
Delta and Coke apologize for flirtatious napkins
By Ted Kitterman
PR Daily – February 8, 2019
The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’
Rogue CEOS: Tips on Building Trust Between PR and Executives
By Marla Cimini
Meltwater Blog – February 7, 2019
A tendency to be outspoken can be a great quality in a leader, but even the best leaders slip up. Does that mean inevitable crisis? Not if you’ve prepared ahead and built trust between PR and executives.
Three Mistakes To Avoid When Growing A Marketing And Communications Practice
By Amanda Sullivan, Director of Marketing and Communications at TEAM Software
Forbes – February 8, 2019
As a marketing and communications professional who wears many hats, learning from the missteps of others can help guide your brand strategies in the right direction.
Publicis Group Reports Flat 4Q Performance
By Kevin McCauley
O’Dwyer’s – February 7, 2019
Publicis Groupe CEO Arthur Sadoun reports 4Q revenues inched ahead 0.4 percent to $2.5B to wrap up what he calls “a productive year” for the French ad/PR holding company.
Making a Career Change: Transferable Communications Skills
By Ana Lydia Monaco
Spin Sucks – February 7, 2019
At the beginning of my career transition, I did not believe my skills would be transferable to a new career.
Interviewing for a PR job? Prepare for these 5 common questions
By Lizzy Hartigan
Ragan – February 8, 2019
Some hiring managers and potential bosses might want to throw you a curveball; others might opt for a jolly chat.
How Google Analytics Helps Prove the Value of PR
By William Comcowich
Glean.info – February 8, 2019
The service can report referral traffic from media placements and help infer how PR campaigns boost website traffic.
Visit Florida Seeks United States PR Agency
By Jim Crickell
Everything PR – February 7, 2019
Visit Florida is a public-private partnership established by the State of Florida that provides services to more than 12,000 Florida tourism industry partners.
Here’s How Media Pitching Can Help Create A Better Contact List – Newswire
By Anthony Santiago, Director of Marketing at Newswire
Newswire – February 8, 2019
Looking to create a better contact list? You’re in luck! Follow these tips and tricks on how media pitching can help your contact list thrive.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.