Daily PR Brief – Fri 02/09/18


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Check out some of today’s best PR industry news clips:

What Are Your Most Valuable PR and Marketing Skills? (Spin Sucks – February 9, 2018)
Four Reasons Why Branding Is Imperative To Your PR Strategy (Forbes – February 9, 2018)
Infographic: How PR pros can make the most of Google Analytics (PR Daily – February 8, 2018)
Elon Musk, the world’s best PR starman (mUmBRELLA Australia – February 7, 2018)
Put an End to Boring Content by Using Emotional Storytelling (Spin Sucks – February 8, 2018)
One Size Does Not Fit All: The Pros And Cons Of Large And Small PR Agencies (Forbes – February 7, 2018)
10 Pitch Angles and Social Media Content Ideas for March (PR Couture – February 8, 2018)
6 ways a spokesperson can embody authenticity (PR Daily – February 9, 2018)
Fort Worth, Texas Needs Public Relations Firm – PR (Everything PR – February 9, 2018)
What are the Top Goals for PR People in 2018? (CommPro – February 8, 2018)
How, why and when you should use a press release distribution service (Axia Public Relations – February 9, 2018)

Summary Section:

What Are Your Most Valuable PR and Marketing Skills?
By Mike Connell
Spin Sucks – February 9, 2018
There are prototypical skills attributed to PR pros, but what makes you really good at it? What are your most valuable PR & marketing skills?

Four Reasons Why Branding Is Imperative To Your PR Strategy
By Blair Nicole Nastasi, CEO & Founder of Media Moguls PR
Forbes – February 9, 2018
Branding and PR may require separate teams and strategies, but to get the most out of them, they need to work together to build your business’s image.

Infographic: How PR pros can make the most of Google Analytics
By Ted Kitterman
PR Daily – February 8, 2018
Website optimization might seem like the purview of coders and digital engineers, but Google’s data provide powerful insights about the success and reach of your content.

Elon Musk, the world’s best PR starman
By Scott Rhodie
mUmBRELLA Australia – February 7, 2018
I believe most of us are waiting for Elon Musk to unveil his secret evil volcano lair, but until he does, I think we can all agree that he has the unbelievable knack of creating global headlines.

Put an End to Boring Content by Using Emotional Storytelling
By Richard Jenkins
Spin Sucks – February 8, 2018
We’re all advised to use emotional storytelling in our content, but how many truly know how to do that? Richard Jenkins provides concrete examples and tips.

One Size Does Not Fit All: The Pros And Cons Of Large And Small PR Agencies
By Jade Faugno, Vice President, Intermarket Communications
Forbes – February 7, 2018
If you’re a company in the midst of an RFP process, or a job seeker contemplating your next move, here are some things to consider.

10 Pitch Angles and Social Media Content Ideas for March
By Lindsey Smolan, Principal at Lindsey Smolan Public Relations
PR Couture – February 8, 2018
From standard spring fashion stories to the NYC Half Marathon, here are 10 ideas to get you pitching digital pubs for March.

6 ways a spokesperson can embody authenticity
By Adam Fisher
PR Daily – February 9, 2018
Honesty and trustworthiness are more important than ever, with cratering public trust and a divided public. How can speakers project an authentic presence to help sway listeners?

Fort Worth, Texas Needs Public Relations Firm – PR
By JamesD
Everything PR – February 9, 2018
The City of Fort Worth (City) invites participation in the Request for Proposals (RFP) for qualified graphic design, public relations, branding and marketing firm to assist in the branding of the City’s two airports – Meacham and Spinks Airports.

What are the Top Goals for PR People in 2018?
CommPro – February 8, 2018
While connecting communications goals to business results is a top priority, we looked deeper to see the specific goals that were popular among top communicators.

How, why and when you should use a press release distribution service
By Marjorie Comer
Axia Public Relations – February 9, 2018
Confused about how and when to use la press release service? If you aren’t using a distribution service the right way, you aren’t receiving the full value of the news release and that could be hurting your brand.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.