Daily PR Brief – Fri 02/12/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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People, Kindness And Gratitude: Foundations For A Successful 2021 (Forbes – February 12, 2021)

Announcing Ragan’s Employee Communications Awards finalists (PR Daily – February 11, 2021)

Young Voices: A PR Pro with a Sense of History (PRNEWS – February 11, 2021)

Black PR Pioneer: Inez Kaiser (1918-2016) (Institute for Public Relations – February 12, 2021)

Webinar Rewind: What’s Your Story: How to Tell Stories That Get Heard and Get Results (Cision Media Research – February 12, 2021)

Informing Research and Strategy Without Access to Data? (Spin Sucks – February 12, 2021)

Tips for upgrading your PR home office (PRmoment (UK) – February 11, 2021)

Privacy comes of age during COVID: PR and infrastructural lessons from rapid consumer shift (Agility PR – February 12, 2021)

Media pitch coach: The art of finding and shaping the story (Muck Rack Blog – February 11, 2021)

5 expertly handled crisis incidents and the lessons you can learn from them (Media First (UK) – February 11, 2021)

How Brands Can Sustain Black Lives Matter In 2021 (PRovoke – February 10, 2021)

Summary Section:

People, Kindness And Gratitude: Foundations For A Successful 2021
By Lisa Kent, President of The Luminations Group
Forbes – February 12, 2021
As I sit here at the start of 2021, I’ve noticed that what really matters has shifted a lot since Covid-19 entered our world. Or maybe we’ve just begun acknowledging what we always knew: Invest in the people, and the results will come.

Announcing Ragan’s Employee Communications Awards finalists
PR Daily – February 11, 2021
Congratulations to this year’s impressive finalists! This past year has had its share of crises and obstacles—and internal communications was not spared. Entrants in Ragan’s Employee Communications Awards never cease to amaze, though.

Young Voices: A PR Pro with a Sense of History
By Seth Arenstein
PRNEWS – February 11, 2021
While it’s not uncommon for Black PR pros to find entry- and mid-level opportunities, advancing to senior positions remains a hurdle.

Black PR Pioneer: Inez Kaiser (1918-2016)
By Museum of Public Relations
Institute for Public Relations – February 12, 2021
In 1957, Inez Y. Kaiser (1918-2016) was the first African American woman to open her own public relations firm and serve national clients. She has also recently become the first Black woman to have her story published in a PR History textbook.

Webinar Rewind: What’s Your Story: How to Tell Stories That Get Heard and Get Results
By Marisa Hernandez
Cision Media Research – February 12, 2021
In this week’s webinar, we heard from top PR Pros on how they’re getting the media’s attention and more importantly, how they’re maintaining those relationships that keep the journos coming back for me.

Informing Research and Strategy Without Access to Data?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 12, 2021
On this week’s Spin Sucks AMA, Gini Dietrich answers the question, ‘What are the best free sources to use to inform research and strategy?’

Tips for upgrading your PR home office
By Daney Parker
PRmoment (UK) – February 11, 2021
For many in PR, working from home has certainly brought its challenges, including finding a space that works for work. We discuss a study that looks into the issues of working from home and ask PRs for top tips for adapting homes so they meet professional needs as well as personal ones.

Privacy comes of age during COVID: PR and infrastructural lessons from rapid consumer shift
By Richard Carufel
Agility PR – February 12, 2021
It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center on the strategic agendas for brands and businesses, finds new research from Cisco.

Media pitch coach: The art of finding and shaping the story
By Tim O’Brien
Muck Rack Blog – February 11, 2021
Here are three tips for finding and shaping a story worthy of pitching the media.

5 expertly handled crisis incidents and the lessons you can learn from them
By Adam Fisher
Media First (UK) – February 11, 2021
In today’s post, we are going to look at how some organisations navigated their time in the crisis spotlight with excellent communication and the lessons that can be learnt from them,

How Brands Can Sustain Black Lives Matter In 2021
By David Blecken
PRovoke – February 10, 2021
New research from Kivvit indicates that brands should feel emboldened to keep #BlackLivesMatter going in 2021, as Nordstrom, Ben & Jerry’s and HP have done.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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