Daily PR Brief – Fri 02/19/21


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

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12 Factors To Keep In Mind When Planning A Publicity Stunt (Forbes Agency Council – February 19, 2021)

PR’s Top Pros Talk: Jason Mudd (O’Dwyer’s – February 18, 2021) [VIDEO]

What communicators can learn from the White House press secretary (Ragan – February 18, 2021)

Crisis comms lessons from Texas’ winter storm debacle, how to boost morale and more (Ragan – February 19, 2021)

Even in COVID-19, Journalists Seek Brief, Relevant Pitches (PRNEWS – February 17, 2021)

How to adopt agile PR strategies (and why it’s essential in 2021) (Muck Rack Blog – February 18, 2021)

AMA: A Q&A With the Spin Sucks Intern (Spin Sucks – February 19, 2021)

How and when to dump that client (PRmoment (UK) – February 18, 2021)

8 media relations lessons from the Senate impeachment trial (Agility PR – February 19, 2021)

How to adopt agile PR strategies (and why it’s essential in 2021) (Muck Rack Blog – February 18, 2021)

Facebook Australia Battle Has Significant PR Implications (PRovoke – February 19, 2021)

Summary Section:

12 Factors To Keep In Mind When Planning A Publicity Stunt
Forbes Agency Council – February 19, 2021
Publicity stunts can be eye-catching and draw considerable interest in an organization’s products or services if planned and executed properly. But creating an effective publicity stunt takes more than just selecting a location and making something outrageous happen.

PR’s Top Pros Talk: Jason Mudd [VIDEO]
By Steve Barnes
O’Dwyer’s – February 18, 2021
To succeed in 2021, go big. That’s the advice Axia Public Relations managing partner and CEO Jason Mudd gives Doug Simon in the latest “PR’s Top Pros Talk” video interview.

What communicators can learn from the White House press secretary
By Sally Ann O’Dowd
Ragan – February 18, 2021
Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.

Crisis comms lessons from Texas’ winter storm debacle, how to boost morale and more
By Robby Brumberg
Ragan – February 19, 2021
Grab some communication takeaways from Jen Psaki, and learn a painful lesson from a terrible Black History Month idea.

Even in COVID-19, Journalists Seek Brief, Relevant Pitches
By Seth Arenstein
PRNEWS – February 17, 2021
Media relations pros often say that a key to working with journalists is creating relationships and treating reporters as partners. So, how is your ‘partner’ doing during the pandemic? A new survey of 150 business and tech journalists, including freelancers and bloggers, offers insights.

How to adopt agile PR strategies (and why it’s essential in 2021)
Muck Rack Blog – February 18, 2021
What’s agile PR, and why is it absolutely necessary in 2021? We’ll break down the essentials and give you tips on how you can adopt this strategy on your team.

AMA: A Q&A With the Spin Sucks Intern
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 19, 2021
On this week’s AMA, Gini Dietrich is joined by the Spin Sucks intern, who takes questions from readers. See what she has to say about all of her favorite things.

How and when to dump that client
PRmoment (UK) – February 18, 2021
Dumping anyone is never easy, and saying goodbye to an income stream is particularly difficult, especially in these times. However, sometimes it has to be done. So how do you know when it is time to leave a client? We asked PR leaders for their expert advice.

8 media relations lessons from the Senate impeachment trial
By Arthur Solomon
Agility PR – February 19, 2021
The recently concluded Senate impeachment trial of former President Trump provided important lessons for PR pros regarding media interviews.

How to adopt agile PR strategies (and why it’s essential in 2021)
By Emma Haddad
Muck Rack Blog – February 18, 2021
What’s agile PR, and why is it absolutely necessary in 2021? We’ll break down the essentials and give you tips on how you can adopt this strategy on your team.

Facebook Australia Battle Has Significant PR Implications
By David Brain
PRovoke – February 19, 2021
Facebook’s ban on Australian news should be compelling viewing for the entire global PR industry.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.