Daily PR Brief – Fri 02/23/18


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Check out some of today’s best PR industry news clips:

media monitoring

How to Create an Effective PR and Marketing Strategy for 2018 (Meltwater Blog – February 21, 2018)
How To Keep Your Team Focused Day-To-Day When Switching Between Client Accounts (Forbes – February 22, 2018)
A Lesson in the Value of Public Relations: Boosting Brand Perception (CommPro – February 22, 2018)
FTI Consulting’s PR Unit Posts 8% Q4 Revenue Growth (O’Dwyer’s – February 22, 2018)
30 jobs in the PR and marketing world (PR Daily – February 21, 2018)
4 digital tools that are reshaping PR (Ragan – February 21, 2018)
Eight Practices for Developing a Hybrid PR Professional (Spin Sucks – February 22, 2018)
Strategies for standout social media (Axia Public Relations – February 22, 2018)
History has a way of repeating itself, even in PR (BIZ Community – February 22, 2018)
Public Relations: The Small Cap Company’s Underappreciated Secret Weapon (CommPro – February 21, 2018)
5 Tactics for Social Media Crisis Management (Loss Prevention Media – February 22, 2018)
Presentation Skills: On Stage Presence (Business 2 Community – February 22, 2018)

Summary Section:

How to Create an Effective PR and Marketing Strategy for 2018
By Emily Sidley, Senior Director of Publicity at Three Girls Media
Meltwater Blog – February 21, 2018
The best way to ensure a successful 2018 is to put into place and effective PR and marketing plan. Here are the steps to start the year of right.

How To Keep Your Team Focused Day-To-Day When Switching Between Client Accounts
By Martha Madero Gonzalez, Innovation Director at GROU Crecimento Digital
Forbes – February 22, 2018
Managing multiple accounts and understanding different industries is enriching professionally but also a challenge.

A Lesson in the Value of Public Relations: Boosting Brand Perception
By Leslie Stefanik, VP of Marketing, PublicRelay
CommPro – February 22, 2018
Public relations is often seen as a “soft profession,” making it difficult for communications professionals to prove their value in the work place. This was especially the case at a publicly traded utilities company where the employee demographics are dominated by engineers, financial analysts, and lawyers.

FTI Consulting’s PR Unit Posts 8% Q4 Revenue Growth
By Kevin McCauley
O’Dwyer’s – February 22, 2018
FTI Consulting’s strategic communications group registered eight percent growth in Q4 revenues to $54.3M, powered by robust performances in Europe, Middle East and Africa.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – February 21, 2018
You’ve earned an interview, which is great, but what will help you land the position? Find out in our roundup from Ragan’s chief marketing officer, Mandy Zaransky’s top interview tips.

4 digital tools that are reshaping PR
By Bronwynne Powell
Ragan – February 21, 2018
The rapid pace of communication innovation can feel overwhelming. Here are four ways to keep up.

Eight Practices for Developing a Hybrid PR Professional
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 22, 2018
There are eight practices a hybrid PR professional must have—and it’s time for communicators to recognize they are what we do better than anyone else.

Strategies for standout social media
Axia Public Relations – February 22, 2018
Not sure about your social media strategies? Read this blog post to improve your strategy’s foundation.

History has a way of repeating itself, even in PR
By Khangelani Dziba
BIZ Community – February 22, 2018
It is always exciting to see how brands are going to change the game and align with how we as their agency partners are going to be able to help them get there.

Public Relations: The Small Cap Company’s Underappreciated Secret Weapon
By Gregg Castano, Castano Communications Consulting
CommPro – February 21, 2018
Much has been written over the years about the positive impact public relations can have on publicly traded companies’ shareholder value.

5 Tactics for Social Media Crisis Management
By Bill Turner
Loss Prevention Media – February 22, 2018
Facebook has been around for a decade. Even so, many seasoned crisis response experts are uncertain when it comes to social media crisis management.

Presentation Skills: On Stage Presence
By Diane Craig
Business 2 Community – February 22, 2018
A popular myth of corporate life is that leaders are inherently endowed with presentation skills. And yet, nothing could be further from the truth!


The Daily PR Brief is put together by media analysts at ITK Information Services.

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