Daily PR Brief – Fri 03/02/18


                          Click the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best PR industry news clips:

communication media monitoring

What Professional Communicators Can Learn From Oscar Acceptance Speeches (Public Relations Society of America – March 1, 2018)
How and why PR pros should take the lead on CSR (PR Daily – March 2, 2018)
AI Won’t Take Over Corporate Communications, But It Can Help (Forbes – March 2, 2018)
4 clarity killers that PR pros should avoid (Ragan – March 2, 2018)
Burson Cohn & Wolfe (Ep. 109) (The Echo Chamber podcast | Holmes Report – March 2, 2018) [PODCAST]
Three Areas Where AI Can Help Communicators Right Now (PR News – March 2, 2018)
Thoughts on Recent Developments in Communication Evaluation and Measurement (Institute for Public Relations – March 2, 2018)
9 PR Lessons from 2018’s Best Picture Oscar Nominees (PR Daily – March 2, 2018)
Hey Security, It’s Time We Had “The Talk” About PR – CISO/Security Vendor Relationship (Forbes – March 1, 2018)
Alexa and B2B: A New and Exciting Way to Reach Your Audience (Marx Communications – March 1, 2018)
Why Your Business’s Online Reputation Matters A Lot For Your Growth (Business 2 Community – March 1, 2018)

Summary Section:

What Professional Communicators Can Learn From Oscar Acceptance Speeches
By Dean Essner
Public Relations Society of America – March 1, 2018
In the spirit of Oscar season, Biesenbach talked with PRsay about speech preparation, political messaging and which Oscar acceptances from the past are, for better or worse, his most noteworthy.

How and why PR pros should take the lead on CSR
By William Comcowich
PR Daily – March 2, 2018
Corporate social responsibility has long been a bonus for businesses, but as millennials’ clout surges—as consumers and employees—that luxury is now a necessity. Here’s what to know.

AI Won’t Take Over Corporate Communications, But It Can Help
By Shari Foldes, Vice President and Head of New Business at Highwire PR
Forbes – March 2, 2018
There’s been discussion of corporate communications being replaced by automation and robot writers once and for all. I say, no way.

4 clarity killers that PR pros should avoid
By Don Bates
Ragan – March 2, 2018
Communication is essential to landing your messages, but many writers gum up the works with common clogs. Here’s what to look for and how to eliminate them.

Burson Cohn & Wolfe (Ep. 109) [PODCAST]
The Echo Chamber podcast | Holmes Report – March 2, 2018
Paul Holmes and Arun Sudhaman discuss the dramatic takeover of Burson-Marsteller by Cohn & Wolfe, exploring what it means for  both firms, their leadership and the broader industry in general.

Three Areas Where AI Can Help Communicators Right Now
By Jared Carneson
PR News – March 2, 2018
AI doesn’t have to be something to fear. With a little curiosity, a bit of experimentation and some inspiration, each of us has the potential to reap the benefits from this technology trend.

Thoughts on Recent Developments in Communication Evaluation and Measurement
By Fraser Likely, Alexander Buhmann and David Geddes
Institute for Public Relations – March 2, 2018
While taking that history into consideration, the purpose of our January 2018 paper was to explore more recent developments and opine on the current state of evaluation and measurement.

9 PR Lessons from 2018’s Best Picture Oscar Nominees
By Dee Donavanik
PR Daily – March 2, 2018
Before the academy announces their favorite story from a year in film, PR pros can analyze these critical darlings for takeaways on storytelling, branding and more.

Hey Security, It’s Time We Had “The Talk” About PR – CISO/Security Vendor Relationship
By David Spark
Forbes – March 1, 2018
PR tactics that are acceptable in other industries are not necessarily appropriate for InfoSec.

Alexa and B2B: A New and Exciting Way to Reach Your Audience
By Wendy Marx, President of Marx Communications
Marx Communications – March 1, 2018
Learn how to use voice assistants and content marketing to reach your audience in a new way — and see examples of how Alexa and B2B companies are working together with amazing results.

Why Your Business’s Online Reputation Matters A Lot For Your Growth
By Nick Leffler
Business 2 Community – March 1, 2018
People look for, review, ask for recommendations for and talk about businesses every day online. Because of this, your business online reputation matters a lot.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.