Daily PR Brief – Fri 03/20/20


Daily PR BriefClick the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best

PR/Comms industry news clips:

media monitoring service

*        *        * 

Resources to Help Communicators Stay Sane During COVID-19 (Spin Sucks – March 20, 2020)

Should you pitch non-coronavirus stories to the press? (PR Daily – March 20, 2020)

The COVID-19 Letters: Set a Strong First Impression in the Net Impression of Crisis Response (Institute for Public Relations – March 20, 2020)

Avoiding Communication Fatigue as Coronavirus Separates Workforce (Public Relations Society of America – March 20, 2020)

GoodandBadPR: Only good news this week (because we need it)! (PRmoment (UK) – March 19, 2020)

Council Post: Why Investor Relations And Public Relations Are Inseparable In Cannabis (Forbes – March 20, 2020)

The Death of Handshaking: What’s a PR Person to Do? (culpwrit – March 19, 2020)

Amid Covid-19, we’re relying on news media and government—but do we trust them? (Agility PR – March 19, 2020)

CORONAVIRUS STORY ARC: What’s Next? Communications Events to Expect in a Pandemic (CommPro – March 20, 2020) [Infographic]

We’re All Crisis Communicators Now (PRovoke – March 20, 2020)

Summary Section:

Resources to Help Communicators Stay Sane During COVID-19
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – March 20, 2020
We have a list of resources for communications professionals to help you live, work, and stay (somewhat) sane during the COVID-19 crisis.

Should you pitch non-coronavirus stories to the press?
By Roula Amire
PR Daily – March 20, 2020
COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?

The COVID-19 Letters: Set a Strong First Impression in the Net Impression of Crisis Response
By Ron Culp and Steve Johnson
Institute for Public Relations – March 20, 2020
Everyone is getting letters about COVID-19 response plans and recommendations as the pandemic sweeps across the U.S. None of us can honestly say we’ve seen a single crisis with such blanketing impact that compels most every organization to communicate with key stakeholders.

Avoiding Communication Fatigue as Coronavirus Separates Workforce
By Joshua J. Smith
Public Relations Society of America – March 20, 2020
Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. And it’s everyone’s first experience with the new concept of social distancing. Combined, these factors are changing our communication habits.

GoodandBadPR: Only good news this week (because we need it)!
By Lauren Wilden, Head of PR at 10 Yetis
PRmoment (UK) – March 19, 2020
We salute the good guys this week who are rising to the challenges presented by Coronavirus

Council Post: Why Investor Relations And Public Relations Are Inseparable In Cannabis
By Rosie Mattio, Founder and CEO of MATTIO Communications
Forbes – March 20, 2020
Having a synergistic IR and PR strategy is one of the keys to cannabis companies at any stage of growth withstanding the test of time.

The Death of Handshaking: What’s a PR Person to Do?
By Ron Culp
culpwrit – March 19, 2020
A centuries-old tradition of shaking hands came to a screaching halt this month due to COVID-19 concerns. What’s a PR person to do?

Amid Covid-19, we’re relying on news media and government—but do we trust them?
By Richard Carufel
Agility PR – March 19, 2020
The media and government are supposed to be keeping us informed and encouraging us to take responsible precautions. But do we trust that they are giving us the right information and advice? It depends who you ask.

CORONAVIRUS STORY ARC: What’s Next? Communications Events to Expect in a Pandemic [Infographic]
By Richard S. Levick, Esq., Chairman & CEO, LEVICK
CommPro – March 20, 2020
Crisis is the aberration of the norm and the novel coronavirus is certainly a crisis. For the next few weeks, the media will only cover the coronavirus and related stories.

We’re All Crisis Communicators Now
By Diana Marszalek
PRovoke – March 20, 2020
Since Western countries began their coronavirus shutdown a week or so ago, communicators with the full range of expertise — creatives, copywriters, consumer specialists — have, in some way or another, become crisis communicators.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.