Daily PR Brief – Fri 04/05/19


Daily PR BriefClick the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best

PR/Comms industry news clips:

public relations reporting

How Amazon Is Shaping PR Strategy (Forbes – April 5, 2019)

Video Visual Awards 2018 Winners (Ragan – April 5, 2019)

4 Common Media Pitching Mistakes and How to Avoid Them (PR News – April 4, 2019)

Not My First Rodeo: An Agency Owner’s Experience (Spin Sucks – April 4, 2019)

A Guide to Your Accreditation Journey (Public Relations Society of America – April 4, 2019)

14 Significant Experiences Agency Pros Have Learned From (Forbes – April 4, 2019)

Become the Pied Piper of Community Building (Shonali Burke Consulting – April 4, 2019)

The PRmoment Awards 2019 winners (PRmoment – April 4, 2019)

The End of Earned Media as We Know It and What It Means for PR (Glean.info – April 5, 2019)

Can PR Professionals Influence Decision Making Within Top Management? (Forbes – April 4, 2019)

Boeing’s Responses To Its 737 MAX Crashes Lacks Empathy & Timeliness (CommPro – April 5, 2019)

Summary Section:

How Amazon Is Shaping PR Strategy
By Kailynn Bowling, Co-Founder of ChicExecs PR & Retail Strategy
Forbes – April 5, 2019
If you aren’t maximizing your product on this e-commerce behemoth, you’re missing out. How can we, as business owners and PR professionals, embrace the Amazon craze?

Video Visual Awards 2018 Winners
Ragan – April 5, 2019
The winners of PR Daily’s 2018 Video & Visual Awards have clear visions for their creative work. Inspiring calls to action, visually interesting points of view and the right distribution strategy are just a few of the elements that determined the winners.

4 Common Media Pitching Mistakes and How to Avoid Them
By Jess Fairfax, Kaizen
PR News – April 4, 2019
Building relationships with journalists might be the cliché you hear most in PR. Take it seriously.

Not My First Rodeo: An Agency Owner’s Experience
By Betsy Cooper
Spin Sucks – April 4, 2019
This isn’t Betsy Cooper’s first time as an agency owner. But she learned from her mistakes, and shares lessons on how to be a successful entrepreneur.

A Guide to Your Accreditation Journey
By Darrah L. Pilieri
Public Relations Society of America – April 4, 2019
The APR designation demonstrates one’s ability to think strategically and validates a professional level of ethics, experience and competence.

14 Significant Experiences Agency Pros Have Learned From
By Forbes Agency Council
Forbes – April 4, 2019
Seasoned pros from Forbes Agency Council outline the most important lessons they’ve learned through experience.

Become the Pied Piper of Community Building
By Samantha Lake
Shonali Burke Consulting – April 4, 2019
How can you leverage the power of community building for your brand? Samantha Lake discusses the three main components of building a successful community.

The PRmoment Awards 2019 winners
PRmoment – April 4, 2019
Congratulations to all those companies who were shortlisted and those who won a PRmoment Award in London.

The End of Earned Media as We Know It and What It Means for PR
By William Comcowich
Glean.info – April 5, 2019
Earned media is rapidly evolving and dwindling in importance. PR must adapt to inevitable trends to survive.

Can PR Professionals Influence Decision Making Within Top Management?
By Felipe Reisch, PR Manager at Monarch Air Group
Forbes – April 4, 2019
The truth is that, for public relations professionals, influencing top management with our knowledge can be a grueling task. But why?

Boeing’s Responses To Its 737 MAX Crashes Lacks Empathy & Timeliness
By Arthur Solomon
CommPro – April 5, 2019
By disseminating statements via electronic means, it gives the impression that the Boeing executives are fearful of answering unexpected media questions.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.