Daily PR Brief – Fri 04/12/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring reports

Halcyon Days for Corporate PR Crisis Pros (O’Dwyer’s – April 11, 2019)

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency (Shonali Burke Consulting – April 11, 2019)

14 Must-Experience Conferences For Agency Professionals (Forbes – April 12, 2019)

Why the human element of media relations matters (PR Daily – April 11, 2019)

How a great company culture can bolster your public image (Ragan – April 12, 2019)

Oracle Launches Agency Review For North American Product PR (The Holmes Report – April 12, 2019)

Five Ways to Improve Your Relationship With Reporters (PR News – April 12, 2019)

All Aboard: Why Client Onboarding is Essential for Agencies (Spin Sucks – April 11, 2019)

Good and Bad PR: Spoiler alert! Good PR for Spoiled.io, but ‘racist’ chocolate is terrible PR for Waitrose (PRmoment – April 11, 2019)

How to Use Social Media Marketing for Reputation Management (Business 2 Community – April 11, 2019)

Summary Section:

Halcyon Days for Corporate PR Crisis Pros
By Kevin McCauley
O’Dwyer’s – April 11, 2019
These are glorious days for US corporate crisis managers due to the “bad smell hanging over a number of powerful companies,” according to The Economist of April 6. While the magazine says it’s tempting to blame bad luck, human error, negligence or criminality for corporate scandals, other factors are in play.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency
By Lisa Holtorf and Dawn Buzynski
Shonali Burke Consulting – April 11, 2019
Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work.

14 Must-Experience Conferences For Agency Professionals
By Forbes Agency Council
Forbes – April 12, 2019
Experts from Forbes Agency Council detail their favorite marketing and agency conferences and events.

Why the human element of media relations matters
By David B. Grinberg
PR Daily – April 11, 2019
While younger PR pros might not want to meet reporters face-to-face, it’s important to cultivate friendly relationships with journalists. Here are some ideas.

How a great company culture can bolster your public image
By Jen McKenzie
Ragan – April 12, 2019
PR staffers are often the first to detect a culture problem. Here’s why you should empower them to do something about it.

Oracle Launches Agency Review For North American Product PR
By Diana Marszalek
The Holmes Report – April 12, 2019
Tech giant Oracle is shopping for an agency to handle North American PR for its products, an assignment that currently belongs to tech firm Blanc & Otus.

Five Ways to Improve Your Relationship With Reporters
By Nicole Schuman
PR News – April 12, 2019
Creating a mutually beneficial media connection takes time and energy, and journalists will recognize and appreciate the effort.

All Aboard: Why Client Onboarding is Essential for Agencies
By Tressa Robbins, VP Client Onboarding & Implementation, BurrellesLuce
Spin Sucks – April 11, 2019
Onboarding has different meanings to people in different industries. Tressa Robbins tells us why it’s important in every industry, and offers tips.

Good and Bad PR: Spoiler alert! Good PR for Spoiled.io, but ‘racist’ chocolate is terrible PR for Waitrose
By Shannon Peerless
PRmoment – April 11, 2019
Spoiled.io did the rounds in 2016, but it’s picked up coverage this week in the likes of Daily Mail, Metro, Indy, UNILAD and many more, while Waitrose is in the public eye’s bad books this week after the supermarket released some Easter chocolates there were accused of being racist.

How to Use Social Media Marketing for Reputation Management
By Christina Clark
Business 2 Community – April 11, 2019
Benjamin Franklin said it best: “It takes many good deeds to build a good reputation and only one bad one to lose it.” Your brand’s reputation is no exception.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.