Daily PR Brief – Fri 04/16/21


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring reports

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14 Views on When a Company Should Speak Out About a Social Issue Today (PRSay – April 15, 2021)

4 Ways The Role Of The CMO Has Changed As A Result Of The Pandemic (Forbes – April 16, 2021)

Apple Scores PR Points on Climate Risk Disclosure Front (O’Dwyer’s – April 15, 2021)

5 proven ways to boost creativity to solve tough problems (PR Daily – April 16, 2021)

Rinse, Lather, Repeat: Tailor Pitches, Use Data, Be Upbeat and Diverse (PRNEWS – April 15, 2021)

AMA: How to Connect Accounting to Communications Results (Spin Sucks – April 16, 2021)

Ethics and PR in 2021: Why there is no consensus (PRmoment (UK) – April 15, 2021)

PR challenges CRM software can solve (Agility PR – April 16, 2021)

Covering a Pandemic: The Impact of COVID-19 on Journalists (Influence (UK) – April 15, 2021)

Journalists Remain Overwhelmed & Underwhelmed By PR Pitches: Study (PRovoke – April 16, 2021)

Summary Section:

14 Views on When a Company Should Speak Out About a Social Issue Today
By John Elsasser
PRSay – April 15, 2021
Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand.

4 Ways The Role Of The CMO Has Changed As A Result Of The Pandemic
By Greg Salmon, General Manager, North America, Agent3
Forbes – April 16, 2021
Marketing is stepping up to help the entire organization get out into the market and is directly influencing the sales funnel more than ever before.

Apple Scores PR Points on Climate Risk Disclosure Front
By Kevin McCauley
O’Dwyer’s – April 15, 2021
Apple earns first-mover advantage honors on the corporate environmental front as it is the first major US company to support greater emissions disclosure requirements, a move backed by new Securities and Exchange Commission chairman Gary Gensler.

5 proven ways to boost creativity to solve tough problems
By Georgi Todorov
PR Daily – April 16, 2021
Consider these activities and tools to help build your ability to think outside the box and bring new ideas to intransigent challenges.

Rinse, Lather, Repeat: Tailor Pitches, Use Data, Be Upbeat and Diverse
By Seth Arenstein
PRNEWS – April 15, 2021
More than 25 percent of reporters receive 100 pitches each week, yet too many of them “end up in the virtual trash due to irrelevance.”

AMA: How to Connect Accounting to Communications Results
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 16, 2021
On this week’s Spin Sucks AMA, Gini Dietrich answers a question about how to connect accounting expectations to communications results.

Ethics and PR in 2021: Why there is no consensus
By David Gallagher, Ethics Council Chair of PRCA
PRmoment (UK) – April 15, 2021
I am not one to quibble with Albert Einstein, but a statement attributed to him has made me pause. He is widely quoted as saying “Relativity applies to physics, not ethics” and whilst I can’t find the original source, the sheer number of Google hits makes it feel true.

PR challenges CRM software can solve
By Sally Norton
Agility PR – April 16, 2021
PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time. One of the most successful recipes for any business is to find effective solutions as quickly as possible. With that in mind, we want to talk about PR challenges CRM software can solve with ease.

Covering a Pandemic: The Impact of COVID-19 on Journalists
By Lindsey Piercy, Senior Information Specialist, University of Kentucky
Influence (UK) – April 15, 2021
To learn more about the impact of COVID-19 on TV journalists, researchers in the College of Social Work (CoSW) Self-Care Lab at the University of Kentucky conducted a national study.

Journalists Remain Overwhelmed & Underwhelmed By PR Pitches: Study
By Madhavi Tumkur
PRovoke – April 16, 2021
With a seemingly infinite supply of crises, 2020 made an indelible mark on newsrooms around the world. A host of challenges continue to influence the media today – from editorial strategies and work behaviours, what journalists want and expect from PR professionals and how PR teams can be better partners to reporters.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.