Daily PR Brief – Fri 04/23/21


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Check out some of today’s best

PR/Comms industry news clips:

communication media monitoring

 

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5 surprises from Pew Internet’s recent social media usage report (Communications Conversations – April 23, 2021)

This month in bad PR pitches: April 2021 (Muck Rack Blog – April 23, 2021)

How To Improve The Safety Of Events Using Savvy Communication (Forbes – April 23, 2021)

PR’s Top Pros Talk: Jackie Hartzell (O’Dwyer’s – April 23, 2021) [VIDEO]

USC Annenberg’s 2021 Global Communication Report Addresses How PR Pros Can Counsel on Polarizing Issues (USC Annenberg Center for Public Relations – April 21, 2021)

Julie Ulrich of Idaho National Laboratory on Building an Inclusive Workforce (PRNEWS – April 22, 2021) [VIDEO]

Measuring SEO, Domain Authority, and Social Amplification (Spin Sucks – April 23, 2021)

The Financial Drain of Misinformation (PRSay – April 22, 2021)

3 reasons why climate change should be a priority for corporate communications (Agility PR – April 22, 2021)

Once Again Hollywood Needs To Come Out Against Hesitancy (CommPro (UK) – April 22, 2021)

Seven European perspectives on the Super League and its comms (Influence (UK) – April 23, 2021)

Summary Section:

5 surprises from Pew Internet’s recent social media usage report
By Arik Hanson
Communications Conversations – April 23, 2021
A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms.

This month in bad PR pitches: April 2021
By Jessica Lawlor
Muck Rack Blog – April 23, 2021
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.

How To Improve The Safety Of Events Using Savvy Communication
By Victoria Zambito
Forbes – April 23, 2021
We are all eager to gather and resume attending large events and, at the same time, feel a deep responsibility for ensuring the safety of our team members, partner vendors and clients.

PR’s Top Pros Talk: Jackie Hartzell [VIDEO]
By Steve Barnes
O’Dwyer’s – April 23, 2021
The challenges involved in getting creative ideas flowing across a team when everything has gone virtual are discussed by Lowe’s public relations director Jackie Hartzell in the latest “PR’s Top Pros Talk” video interview with Doug Simon.

USC Annenberg’s 2021 Global Communication Report Addresses How PR Pros Can Counsel on Polarizing Issues
USC Annenberg Center for Public Relations – April 21, 2021
In our 2021 Global Communication Report, as a follow-up to last year’s report on “New Activism,” we examine how the polarization of issues that has pitted half the U.S. populations vs. the other half can be addressed by PR professionals, their companies and their clients.

Julie Ulrich of Idaho National Laboratory on Building an Inclusive Workforce [VIDEO]
By Nicole Schuman
PRNEWS – April 22, 2021
PRNEWS welcomed Julie Ulrich, Idaho National Labs communications strategist, to discuss recent communications campaigns promoting a diverse and engaged workforce.

Measuring SEO, Domain Authority, and Social Amplification
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – April 23, 2021
On this week’s AMA, we answer a question about SEO impact, domain authority, and social amplification, as it relates to communications results.

The Financial Drain of Misinformation
By Kathleen Stansberry
PRSay – April 22, 2021
According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year.

3 reasons why climate change should be a priority for corporate communications
By Sarah Stanley
Agility PR – April 22, 2021
Communicators have their hands full when it comes to helping companies understand and respond to critical issues that have taken center stage over the last year. A recent 2021 Global Communication Report from the University of Southern California explores “new activism” and the impact it will have on the communications field looking ahead.

Once Again Hollywood Needs To Come Out Against Hesitancy
By Thomas J. Madden, Chairman and CEO, Transmedia Group
CommPro (UK) – April 22, 2021
Hey Hollywood, America needs you once again if we’re ever going to reach that safe zone called herd immunity. You need to come out strong against vaccine hesitancy.

Seven European perspectives on the Super League and its comms
By Rob Smith
Influence (UK) – April 23, 2021
The spectacular rise and fall of European football’s Super League this week has been one of the biggest non-Covid stories of the year in the UK, thanks in part to pledges from Boris Johnson and other politicians to intervene. But what about other football-mad European countries – both those whose clubs were among its founders, and those which were not? Was it big news everywhere? Influence spoke to seven members of The Crisis Communications Network Europe to find out.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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