Daily PR Brief – Fri 04/26/19


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Check out some of today’s best

PR/Comms industry news clips:

public relations monitoring

Twenty PR tips for using Instagram (PRmoment – April 25, 2019)

Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions (Inc. – April 26, 2019)

WPP Suffers 2.8% Drop in Revenues (O’Dwyer’s – April 26, 2019)

10 journalist responses that offer lessons for PR pros (PR Daily – April 25, 2019)

Q1 2019: Interpublic PR Agencies Continue Growth (The Holmes Report – April 26, 2019)

How Big Pharma Can Start to Heal Its Reputation In the Opioid Epidemic (PR News – April 25, 2019)

How Do You Counter Fake News and Repair Your Reputation? (Spin Sucks – April 26, 2019)

Brand Lessons from Companies That Speak out on Social Issues (PR Couture – April 25, 2019)

Three Ways B2B Companies Can Increase RFP Invitations (Forbes – April 26, 2019)

Cutting Through the PR Chaos (Beware the Shiny Objects) (Hospitality Net – April 26, 2019)

How to Avoid a ‘Snoozefest’ and Instead Execute a Well-Regarded B2B Event (Entrepreneur – April 26, 2019)

PR Agency Needed For Fighting Health Crisis (Everything PR – April 26, 2019)

Summary Section:

Twenty PR tips for using Instagram
By Daney Parker
PRmoment – April 25, 2019
With over one billion users worldwide it is impossible to ignore the power of Instagram as a marketing tool.

Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions
By Dustin McKissen, Founder and CEO, McKissen + Company
Inc. – April 26, 2019
An effective communications strategy requires personal and organizational alignment. Here’s how you get there.

WPP Suffers 2.8% Drop in Revenues
By Kevin McCauley
O’Dwyer’s – April 26, 2019
WPP today reported a 2.8 percent drop in like-for-like revenues due to an 8.5 percent crash in its North America region, its biggest market, due to client losses in the automotive, pharmaceutical and fast-moving consumer goods sectors.

10 journalist responses that offer lessons for PR pros
By Domenica D’Ottavio
PR Daily – April 25, 2019
Every response to your PR pitch—positive or negative—is an opportunity to learn about your media contact and hone your media relations skills.

Q1 2019: Interpublic PR Agencies Continue Growth
By Diana Marszalek
The Holmes Report – April 26, 2019
Interpublic’s PR group revenue grew for the fourth consecutive quarter during the three months ending March 31.

How Big Pharma Can Start to Heal Its Reputation In the Opioid Epidemic
By Seth Arenstein
PR News – April 25, 2019
Opioids have touched one in three Americans. The American public isn’t buying pharma’s narrative about its role in the opioid situation.

How Do You Counter Fake News and Repair Your Reputation?
By Whitney Danhauer
Spin Sucks – April 26, 2019
If your company’s hit by a fake news attack, how would you counter it, and repair your reputation? That’s what we ask in our #SpinSucksQuestion.

Brand Lessons from Companies That Speak out on Social Issues
By Grayson Kemper
PR Couture – April 25, 2019
It’s becoming increasingly acceptable – and exptected – for brands to take a stand on social and political issues. Here are three campaigns concepts to review.

Three Ways B2B Companies Can Increase RFP Invitations
By Elliot Schimel, CEO of Mission Control Marketing
Forbes – April 26, 2019
If the right people know of you, they will keep you in mind when they put out an RFP.

Cutting Through the PR Chaos (Beware the Shiny Objects)
By Babs Harrison
Hospitality Net – April 26, 2019
Seems like many travel PR and marketing meetings of today. We are whipped around by temptations.

How to Avoid a ‘Snoozefest’ and Instead Execute a Well-Regarded B2B Event
By Richard Burns, President and CEO, The NHP Foundation
Entrepreneur – April 26, 2019
So, what strategies work to turn some of these potentially ho-hum industry snoozefests into hot tickets?

PR Agency Needed For Fighting Health Crisis
By Jim Crickell
Everything PR – April 26, 2019
The City of Kansas City, Missouri Health Department is seeking a marketing firm to assist in the production of messages and marketing collateral to address the current opioid crisis in Kansas City, the materials will be then used by partners to support their opioid prevention and response efforts.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.