Daily PR Brief – Fri 05/03/19


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Check out some of today’s best

PR/Comms industry news clips:

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Five PR Tactics That Worked In 2009 But Not In 2019 (Forbes – May 3, 2019)

When PR Threatens Reputations Instead of Protecting Them (Influence – May 3, 2019)

10 most effective social media tools for PR pros (PR Daily – May 3, 2019)

The Echo Chamber: To pod or not to pod? (The Holmes Report – May 3, 2019) [PODCAST]

Public Relations and the Press: A Powerful Partnership (Public Relations Society of America – May 3, 2019)

How Technology Is Changing the European PR Landscape (Entrepreneur – May 2, 2019)

3 Key Trends From Social Media Week NYC 2019 (PAN Communications – May 2, 2019)

How to Manage Malicious Posts on Your Facebook Page & Other Social Media Accounts (Glean.info – May 3, 2019)

13 Powerful Digital PR Tools to Streamline your Process (Business 2 Community – May 3, 2019)

Five PR Firms Swear Off Tobacco Clients (O’Dwyer’s – May 3, 2019)

Summary Section:

Five PR Tactics That Worked In 2009 But Not In 2019
By Blair Nicole Nastasi, CEO & Founder of Media Moguls PR
Forbes – May 3, 2019
Modern PR is all about storytelling. When you send someone a pitch, paint a picture by telling a story.

When PR Threatens Reputations Instead of Protecting Them
By Ella Minty
Influence – May 3, 2019
“You have loads of idiots representing your industry and they make others look bad.” This is what a journalist friend said after sharing with me the last bad press release he received earlier yesterday from a PR agency.

10 most effective social media tools for PR pros
By Matthew Royse
PR Daily – May 3, 2019
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. Here’s the software to help you stay on top of it all.

The Echo Chamber: To pod or not to pod? [PODCAST]
The Holmes Report – May 3, 2019
Steve Earl and Howard Kosky talk about the rise of podcasts as a communications channel.

Public Relations and the Press: A Powerful Partnership
By Nicholas E. Adams
Public Relations Society of America – May 3, 2019
The truth is that the shrinking of newsrooms has less to do with the ascendance of public relations and more to do with the decentralization of media in an age where editors and publishers compete in the internet’s be-the-first-to-post race.

How Technology Is Changing the European PR Landscape
By Dmytro Spilka, Founder of Solvid and Pridicto
Entrepreneur – May 2, 2019
Public relations has existed long before we knew the sound of a 1990s modem. Let’s explore how current technology is revolutionizing the European PR landscape.

3 Key Trends From Social Media Week NYC 2019
By Samantha Rushovich & Dana Trishman
PAN Communications – May 2, 2019
As you work to refine your social media strategy, these are three of the top trends coming out of the Social Media Week NYC to put into practice.

How to Manage Malicious Posts on Your Facebook Page & Other Social Media Accounts
By William Comcowich
Glean.info – May 3, 2019
PR and social media people can ban malevolent posters from their Facebook Pages, but can take less drastic actions before reaching that decision.

13 Powerful Digital PR Tools to Streamline your Process
By Rebecca Moss
Business 2 Community – May 3, 2019
From automatic media monitoring, through to prospecting for an upcoming campaign, adding some of these tools to your digital PR toolkit could really help streamline your workflow.

Five PR Firms Swear Off Tobacco Clients
By Kevin McCauley
O’Dwyer’s – May 3, 2019
Only five PR firms have joined the Quit Big Tobacco Campaign and pledged not to represent tobacco and e-cigarette clients.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.