Daily PR Brief – Fri 05/07/21


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Check out some of today’s best

PR/Comms industry news clips:

 

PR media monitoring

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Lessons from Peloton’s Treadmill Recall Reminiscent of Other Crises (PRNEWS – May 6, 2021)

How To Build The Client Roster You’ve Always Wanted (Forbes – May 7, 2021)

6 openings to avoid when pitching reporters (PR Daily – May 6, 2021)

Pioneer Philip Vera Cruz (1904-1994) (Institute for Public Relations – May 6, 2021)

Using Digital PR for the game-changing boost companies need – NY PR Agency 5W Public Relations Blog (5W Public Relations – May 7, 2021)

5 failproof strategies to help today’s PR pros generate real results (Agility PR – May 7, 2021)

How Jeff Bezos Scored A PR Win (Crenshaw Communications – May 7, 2021)

INFLUENCE – Emerging tech and its impact on businesses and PR teams (Influence (UK) – May 7, 2021)

PR with Passion: 12 tips to create alluring headlines (Portsmouth Herald – May 6, 2021)

Do You Have 6.5 Minutes? Please Take this PR and Comms Survey (Sword and the Script – May 7, 2021)

Summary Section:

Lessons from Peloton’s Treadmill Recall Reminiscent of Other Crises
By Seth Arenstein
PRNEWS – May 6, 2021
Sadly, Peloton’s botched response to its treadmill fiasco seems very similar to the recent crisis behavior of other brands.

How To Build The Client Roster You’ve Always Wanted
By Christopher Tompkins, Co-Founder, CEO of The Go! Agency
Forbes – May 7, 2021
Look for opportunities that align with your goals. But you need to decide what your goals are.

6 openings to avoid when pitching reporters
By Ted Kitterman
PR Daily – May 6, 2021
Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.

Pioneer Philip Vera Cruz (1904-1994)
Institute for Public Relations – May 6, 2021
IPR is featuring some of the many Asian American Pacific Islander (AAPI) pioneers who had an impact on the field of public relations in celebration of AAPI Heritage Month. Philip Vera Cruz (1904-1994) was a Filipino American who advocated for labor rights and led several social justice initiatives for agricultural workers.

Using Digital PR for the game-changing boost companies need – NY PR Agency 5W Public Relations Blog
5W Public Relations – May 7, 2021
It is essential for companies to be organized and to keep up with trends and issues in their field. Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend.

5 failproof strategies to help today’s PR pros generate real results
By Brett Clawson
Agility PR – May 7, 2021
Whether you need to introduce CRM comparison or a new Instagram page into your marketing agenda, all you need is a good plan. Here are 5 effective strategies that will help PR professionals effectively reach wider audiences.

How Jeff Bezos Scored A PR Win
By Dorothy Crenshaw
Crenshaw Communications – May 7, 2021
Brad Stone’s new book about Jeff Bezos tells how he beat the National Enquirer at its own dirty game. There are insights, and caveats, for PR teams.

INFLUENCE – Emerging tech and its impact on businesses and PR teams
By Gemma Storey
Influence (UK) – May 7, 2021
I thought it would be interesting to look back at Deloitte’s 2021 tech trends report and see how some of the nine trends it identified could affect businesses and how these changes will impact the PR work we do.

PR with Passion: 12 tips to create alluring headlines
By Stefanie Guzikowski
Portsmouth Herald – May 6, 2021
In a world with a constant tsunami of information, how do you attract (and keep) readers’ attention? It takes more than stimulating content or a compelling topic. It starts with the headline. Without an eye-catching headline, your content will go unread.

Do You Have 6.5 Minutes? Please Take this PR and Comms Survey
By Frank Strong
Sword and the Script – May 7, 2021
This year the JOTW survey has seven contributors and the results will help you benchmark your own PR and comms efforts; plus there’s a chance to win gift cards.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.