Daily PR Brief – Fri 05/10/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

PR and Journalism: We’re in This Together (PAN Communications – May 9, 2019)

When Should a PR Person or Agency Say ‘No’ to Working on an Account? (Glean.info – May 10, 2019)

CMOs With PR Challenges: It’s Time To Be More Collaborative (Forbes – May 10, 2019)

Edelman Helps Boeing Navigate PR Turbulence (O’Dwyer’s – May 10, 2019)

7 tips to help PR pros increase productivity (PR Daily – May 10, 2019)

5 Tips for Crafting Business Stories That Resonate With Readers (Public Relations Society of America – May 10, 2019)

Mythbusters: PR Edition (BLND PR – May 10, 2019)

Crisis management when your organization is the victim (Muck Rack Blog – May 9, 2019)

#StarbucksCup on #GoT: What to do when a PR lottery ticket falls in your lap (Communications Conversations – May 10, 2019)

Study: How to use domain authority for digital PR and content marketing (Search Engine Watch – May 10, 2019)

Summary Section:

PR and Journalism: We’re in This Together
By Ariel Burch Novak
PAN Communications – May 9, 2019
Digital transformation and new opportunities for media consumption are forcing traditional print media to adopt new business models.

When Should a PR Person or Agency Say ‘No’ to Working on an Account?
By Arthur Solomon
Glean.info – May 10, 2019
No one should be required to hawk an account that goes against one’s principles.

CMOs With PR Challenges: It’s Time To Be More Collaborative
By Curtis Sparrer, Principal at Bospar
Forbes – May 10, 2019
Taking a programmatic approach to content development is key, as is implementing a collaborative approach that makes content “everyone’s job.”

Edelman Helps Boeing Navigate PR Turbulence
By Kevin McCauley
O’Dwyer’s – May 10, 2019
Boeing has reached for Edelman to map a communications plan to reintroduce its 737 Max to the flying public, once the grounded plane receives regulatory approval to return to service.

7 tips to help PR pros increase productivity
By Laura Hale Brockway
PR Daily – May 10, 2019
You’ve got a lot of work to accomplish, but there are only so many hours in a day. Here are ideas to help make the most of your limited time.

5 Tips for Crafting Business Stories That Resonate With Readers
By Jack E. Appleman
Public Relations Society of America – May 10, 2019
It takes more than a creative idea to craft a memorable, engaging article. Here are five tips on how to make your writing resonate with readers.

Mythbusters: PR Edition 
BLND PR – May 10, 2019
Chances are, most business owners recognize that they will need to hire a public relations firm at some point, but some don’t understand what PR is and why exactly it is so important.

Crisis management when your organization is the victim
By Tim O’Brien
Muck Rack Blog – May 9, 2019
It’s quite common for a company at the center of a crisis not to be the cause.

#StarbucksCup on #GoT: What to do when a PR lottery ticket falls in your lap
By Arik Hanson, Principal of ACH Communications
Communications Conversations – May 10, 2019
ICYMI, a (supposed) Starbucks coffee cup was caught on-screen at Winterfell in episode 4, season 8 of Game of Thrones last Sunday. Predictably, Twitter went berserk.

Study: How to use domain authority for digital PR and content marketing
By Domenica D’Ottavio, Brand Relationship Manager at Fractl
Search Engine Watch – May 10, 2019
Are high DA sites always a good fit for your content? Our study found a link between DA and the response types we received from writers at these publishers.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.