Daily PR Brief – Fri 05/17/19


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Check out some of today’s best

PR/Comms industry news clips:

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How to use LinkedIn in PR (PRmoment – May 16, 2019)

Five Ways Social Media is Changing PR (Cision – May 16, 2019)

Accounts in Transit: Ruth’s Chris Steak House; Sumo Logic; LCI; Circle Line’s ‘Brews Cruise’ (O’Dwyer’s – May 17, 2019)

Infographic: A blueprint for building the perfect PR strategy (PR Daily – May 17, 2019) [Infographic]

7 tips to help communicators increase productivity (Ragan – May 17, 2019)

Havas Group Consolidates Worldwide PR Under New Brand (The Holmes Report – May 16, 2019)

TWA Hotel Opening Strikes a Chord for Earned Media (PR News – May 16, 2019)

Tips on Time Management (Spin Sucks – May 17, 2019)

The Right Way to Do Corporate Social Responsibility (CSR) (Glean.info – May 17, 2019)

How PR pros can put a spotlight on solutions journalism stories (Muck Rack Blog – May 17, 2019)

Summary Section:

How to use LinkedIn in PR
By Daney Parker, Editor at PRmoment
PRmoment – May 16, 2019
If you work in PR, you can’t afford to ignore it, either for your personal brand, or for your clients’. Here keen users offer top tips for making the most of LinkedIn.

Five Ways Social Media is Changing PR
By Christina Forrest
Cision – May 16, 2019
Social media shows no signs of slowing down, and it’s up to PR professionals to adapt or get left behind.

Accounts in Transit: Ruth’s Chris Steak House; Sumo Logic; LCI; Circle Line’s ‘Brews Cruise’
By Steve Barnes
O’Dwyer’s – May 17, 2019
Here’s some of the latest news of significant accounts in transit in the PR and communications industry.

Infographic: A blueprint for building the perfect PR strategy [Infographic]
By Brendan Gannon
PR Daily – May 17, 2019
Set achievable goals, don’t make it all about you and learn from past mistakes. This guide can help you set the foundation for a winning campaign.

7 tips to help communicators increase productivity
By Laura Hale Brockway
Ragan – May 17, 2019
You’ve got a lot of work to accomplish, but there are only so many hours in a day. Here are ideas to help make the most of your limited time.

Havas Group Consolidates Worldwide PR Under New Brand
By Diana Marszalek
The Holmes Report – May 16, 2019
Havas Group has consolidated its US, UK and Asia Pacific PR operations under a new brand, called Red Havas.

TWA Hotel Opening Strikes a Chord for Earned Media
By Nicole Schuman
PR News – May 16, 2019
How exactly does TWA, an airline that hasn’t sold a ticket since 2001, appeal to the public and resurrect the brand as an airport hotel?

Tips on Time Management
By Whitney Danhauer
Spin Sucks – May 17, 2019
This week’s #SpinSucksQuestion was all about time management: What do you do to improve your time management? Which digital tools you use? Do you allot certain time slots to certain tasks? Give me all of your time management tips!

The Right Way to Do Corporate Social Responsibility (CSR)
By Kelsey Hawkins
Glean.info – May 17, 2019
Consumers are more socially conscious than ever. They expect the brands they support to give back to the community and be environmentally responsible.

How PR pros can put a spotlight on solutions journalism stories
By Anya Khalamayzer, PR Associate for Thinkshift Communications
Muck Rack Blog – May 17, 2019
The Solutions Journalism (SoJo) Network helps reporters by providing learning opportunities, resources and a framework to tell solutions-oriented stories that spark social impact and civic engagement.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.