Daily PR Brief – Fri 05/24/19


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Check out some of today’s best

PR/Comms industry news clips:

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Tips to Help PR Pros Ditch Their Device on Vacation (PR News – May 24, 2019)

15 Agency Professionals Share Advice That Changed The Way They Work (Forbes – May 24, 2019)

What does the future of PR look like? (SmartCompany – May 24, 2019)

Report: Gen Z chooses to spend hours away from social media (PR Week – May 24, 2019)

4 more questions that can make spokespeople stumble (PR Daily – May 23, 2019)

Social Responsibility: How Brands Can Use Marketing to Send a Strong Message (5W Public Relations – May 24, 2019)

Are You Missing this Profit-Boosting Strategy in Your PR Business? (PR Couture – May 23, 2019)

Volunteers Make The World Go Round: Communicating Effectively for Impact (Shonali Burke Consulting – May 23, 2019)

Is the Revamped IGTV an Improved PR & Marketing Channel? (Glean.info – May 24, 2019)

Bucking the Trend – Why the Dunkin’ Brands are Staying Apolitical (CommPro – May 23, 2019)

Summary Section:

Tips to Help PR Pros Ditch Their Device on Vacation
By Rosemary Ostmann, President/CEO of Rosecomm
PR News – May 24, 2019
At one time, being out of reach was a big part of the romance of travel. Really, it was. Now most of us not only check in, we chronicle our vacations.

15 Agency Professionals Share Advice That Changed The Way They Work
By Forbes Agency Council
Forbes – May 24, 2019
Members of Forbes Agency Council share advice they’ve received that has helped to shape their careers.

What does the future of PR look like?
By Ash Denman, Co-Founder and Managing Director of Greenpoint Media
SmartCompany – May 24, 2019
Unless you’ve been living under a rock, you will have noticed the media, and subsequently, the PR landscape, is experiencing some pretty dramatic shifts.

Report: Gen Z chooses to spend hours away from social media
By Lindsay Stein
PR Week – May 24, 2019
A new study explores the concept of JOMO – or the Joy of Missing Out – among young people.

4 more questions that can make spokespeople stumble
By Christina Hennessy, Chief Content Officer for Throughline Group
PR Daily – May 23, 2019
To get the answers they’re seeking, journalists might employ certain interview tactics that can flummox even the most practiced communicators. If you aren’t prepared, a small mistake can become a full-blown crisis.

Social Responsibility: How Brands Can Use Marketing to Send a Strong Message
By Cary Leibowitz
5W Public Relations – May 24, 2019
At its core, a value-driven marketing approach must be authentic. This cannot be emphasized enough. Consumers are smart, and much information is public.

Are You Missing this Profit-Boosting Strategy in Your PR Business?
By Crosby Noricks
PR Couture – May 23, 2019
The more you get curious about what you are doing and who you are doing it for – the more clear and confident you and putting out the offers in the world your right clients will be thrilled to say yes to.

Volunteers Make The World Go Round: Communicating Effectively for Impact
By Paula Newbaker
Shonali Burke Consulting – May 23, 2019
Volunteering is good for everyone! Your nonprofit, your employees, the cause and the volunteers themselves! In fact, it has been scientifically proven that volunteering is good for your health.

Is the Revamped IGTV an Improved PR & Marketing Channel?
By William Comcowich
Glean.info – May 24, 2019
While some social media influencers and marketing experts praise IGTV as a powerful PR and marketing tool, many observers remain uncertain of its prospects.

Bucking the Trend – Why the Dunkin’ Brands are Staying Apolitical
By David E. Johnson, CEO, Strategic Vision PR Group
CommPro – May 23, 2019
Despite claiming that Dunkin’ Brand is apolitical and does not take political stands, the brand actually took a political stand by not taking a political stand.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.