Daily PR Brief – Fri 05/25/18


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Check out some of today’s best PR industry news clips:

Is A Social Cause A Necessity For A Brand? (Forbes – May 25, 2018)
What PR Pros Need to Know for GDPR Compliance Day (Institute for Public Relations – May 25, 2018)
When Pitches Require More Than Newsworthiness (Public Relations Society of America – May 25, 2018)
Healthcare PR Thrives Amid Historic Disruption (O’Dwyer’s – May 25, 2018)
Podcast: Lenovo CCO Torod Neptune (The Holmes Report – May 25, 2018) [PODCAST]
6 Major League Baseball Teams Dominating the Social Media Game (Meltwater Blog – May 24, 2018)
How Tech Startups “Flip the Funnel” with PR (O’Dwyer’s – May 24, 2018)
Does PR have a peak season? (Muck Rack Blog – May 24, 2018)
How to Pitch SaaS Stories to the Media (Business 2 Community – May 24, 2018)
4 Effective Ways to Start Getting Your Content Syndicated (Mention Blog – May 25, 2018)
Facebook’s Jennifer Hakes Replaces Christina Smedley As Messenger Comms Lead (The Holmes Report – May 25, 2018)

Summary Section:

Is A Social Cause A Necessity For A Brand?
By Sara Haslem Davis, Executive Director of Strategy at Osmond Marketing
Forbes – May 25, 2018
Of course, as with anything, there are pros and cons of aligning your brand with a social cause.

What PR Pros Need to Know for GDPR Compliance Day
By Marcia W. DiStaso and James McAvoy
Institute for Public Relations – May 25, 2018
The General Data Protection Regulation (GDPR) will go into effect today, May 25th, and not everyone is ready, and that includes Corporate PR professionals.

When Pitches Require More Than Newsworthiness
By Michael Smart
Public Relations Society of America – May 25, 2018
With enough creativity and research, we all have something to offer our top media targets and those they’re trying to reach.

Healthcare PR Thrives Amid Historic Disruption
By Jon Gingerich
O’Dwyer’s – May 25, 2018
The organizations and companies inside this ecosystem are invested in solving some of the world’s most complex issues, and this landscape is being upended by historic changes, among them myriad policy and technological developments affecting the industry both externally and internally.

Podcast: Lenovo CCO Torod Neptune [PODCAST]
The Holmes Report – May 25, 2018
Lenovo chief communications officer joins the Echo Chamber to discuss the evolution of the comms function and continuing diversity challenges in the industry.

6 Major League Baseball Teams Dominating the Social Media Game
By Nick Rogers
Meltwater Blog – May 24, 2018
Now that major league baseball is in full swing, all eyes are on “America’s favorite pastime” and their social media updates. Here are the six teams with content that is a cut above the rest.

How Tech Startups “Flip the Funnel” with PR
By Kevin McLaughlin
O’Dwyer’s – May 24, 2018
For startups, the evolution of PR is a lot like sales: until you earn a reputation for a great product or service and achieve some semblance of market traction, most of your time is spent hustling with outbound campaigns and leads.

Does PR have a peak season?
By Jennifer Post
Muck Rack Blog – May 24, 2018
Does PR have a peak season? Reviews seem to be mixed, but there is definitely a common theme!

How to Pitch SaaS Stories to the Media
By Rebecca Joyner
Business 2 Community – May 24, 2018
With so many companies in so many industries touting their products in the as-a-service model, the way PR teams tell SaaS stories has to change.

4 Effective Ways to Start Getting Your Content Syndicated
By Cody Lirette
Mention Blog – May 25, 2018
Content syndication isn’t a new marketing channel or strategy.  Really, it’s a cheaper and more effecient way of doing what you’ve been doing all along: spreading your content across multiple sources to attract new audiences.

Facebook’s Jennifer Hakes Replaces Christina Smedley As Messenger Comms Lead
By Diana Marszalek
The Holmes Report – May 25, 2018
Jennifer Hakes, most recently Facebook Messenger’s communications director, has been upped to head of Messenger’s global communications, replacing Christina Smedley who has moved to a non-comms role in the company.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.