Daily PR Brief – Fri 06/07/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring services

The secrets of a PR stunt (PRmoment – June 6, 2019)

Jargon and Buzz Words Are Taking Over PR (O’Dwyer’s – June 7, 2019)

7 PR tactics that hurt more than they help (PR Daily – June 6, 2019)

How Chobani’s small kindness offers big PR dividends (Ragan – June 7, 2019)

SABRE Awards South Asia Unveils 2019 Jury (The Holmes Report – June 7, 2019)

The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR (PR News – June 6, 2019)

Infographic: Crucial video trends for communicators to follow (PR Daily – June 7, 2019)

How to Become a Media Darling (Business 2 Community – June 6, 2019)

The Realities of Becoming a Solo PR Pro – and How to Succeed (Glean.info – June 7, 2019)

A PR Intern’s Guide to Agency Lingo (Crenshaw Communications – June 7, 2019)

Summary Section:

The secrets of a PR stunt 
PRmoment – June 6, 2019
Here, senior communicators offer top tips for making sure your PR stunt is remembered for all the right reasons and list their favorite PR stunts of all time.

Jargon and Buzz Words Are Taking Over PR
By Rene A. Henry
O’Dwyer’s – June 7, 2019
I recently received a publicity release with more jargon and buzz words than I can remember in my years working in public relations.

7 PR tactics that hurt more than they help
By Arhlene Flowers
PR Daily – June 6, 2019
A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them.

How Chobani’s small kindness offers big PR dividends
By Meredith Shubel
Ragan – June 7, 2019
When the yogurt company offered to pay for student lunches in a Rhode Island community, the move allowed the company to build on a brand identity of community service.

SABRE Awards South Asia Unveils 2019 Jury
The Holmes Report – June 7, 2019
The seventh SABRE Awards South Asia will be judged by a stellar lineup of senior in-house marketing and agency PR executives.

The Troubled Woodstock 50 Festival is a Master Class in Bad Event PR
By Justin Joffe
PR News – June 6, 2019
After delayed ticket sales, deflection, a bailing investor and a court order, we ask: is this the right way to brand utopia?

Infographic: Crucial video trends for communicators to follow
By Ted Kitterman
PR Daily – June 7, 2019
As video becomes a more important format for digital marketers and PR pros, it’s vital that you stay on top of the latest best practices. Here’s how to ensure your creations wow audiences.

How to Become a Media Darling
By Bob Geller
Business 2 Community – June 6, 2019
Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting?

The Realities of Becoming a Solo PR Pro – and How to Succeed
By William Comcowich
Glean.info – June 7, 2019
Independent consultants give these warnings — and possible solutions – to PR pros thinking about becoming independent consultants.

A PR Intern’s Guide to Agency Lingo
By Richard Etchison
Crenshaw Communications – June 7, 2019
To get ahead of the game, here’s a handy primer on current agency jargon – at least the kind we use in New York tech PR.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.