Daily PR Brief – Fri 06/12/20


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Check out some of today’s best

PR/Comms industry news clips:

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10 Commitments PR Firms Can Make To Advance Racial Equity (PRovoke – June 12, 2020)

How To Grow Your Agency By Creating A Referral Tree (Forbes Agency Council – June 12, 2020)

Why awareness days are still a viable PR strategy (Agility PR – June 11, 2020)

Ruth Kieran, CEO of Cirkle, on the PRmoment podcast (PRmoment (UK) – June 11, 2020) [PODCAST]

Why Have the Top Challenges Facing PR and Comms Shifted? [Webinar] (Sword and the Script – June 11, 2020)

Litigation PR: Media Helps (Ronn Torossian – June 11, 2020)

How Communicators Can Inform Attitudes, Opinions and Beliefs on Racial Injustice (PRSay – June 11, 2020)

Earned Media Measurement Essentials (O’Dwyer’s – June 11, 2020)

A Move to Remote Working – Pitfalls for PR Agencies (Influence (UK) – June 11, 2020)

In PR, Press Releases Still Matter (Crenshaw Communications – June 11, 2020)

Summary Section:

10 Commitments PR Firms Can Make To Advance Racial Equity
By Arun Sudhaman & Aarti Shah
PRovoke – June 12, 2020
Statements of support are nice, but the public relations industry has plenty to do if it is serious about dismantling systemic racism.

How To Grow Your Agency By Creating A Referral Tree
By Solomon Thimothy, Founder and CEO of OneIMS
Forbes Agency Council – June 12, 2020
How do you create a network of strong referrals that keeps your agency growing, even during difficult times? By using a tactic called a referral tree.

Why awareness days are still a viable PR strategy
By Chanelle McGarry
Agility PR – June 11, 2020
One of the ways that CMG Communications secure national and regional coverage for their clients is through awareness days. Popular examples include International Women’s Day, World Book Day and Wear it Pink Day.

Ruth Kieran, CEO of Cirkle, on the PRmoment podcast [PODCAST]
PRmoment (UK) – June 11, 2020
Today we’re talking to Ruth Kieran, CEO of Cirkle, about how an independent firm like Cirkle has coped and responded to the Covid-19 crisis so far.

Why Have the Top Challenges Facing PR and Comms Shifted? [Webinar]
By Frank Strong
Sword and the Script – June 11, 2020
Traditionally, the annual survey has pointed to “budget” as the top challenged, but that shifted this year.

Litigation PR: Media Helps
By Ronn Torossian, CEO of 5WPR
Ronn Torossian – June 11, 2020
Whenever a brand or corporation is involved in a lawsuit, the public starts focusing on what the business is and has been doing in the past, which evolves into speculations and rumors that could easily lead to damaging the business’ reputation.

How Communicators Can Inform Attitudes, Opinions and Beliefs on Racial Injustice
By Greg Beaubien
PRSay – June 11, 2020
“As communicators, we’re in a unique position to get people to care enough to do something” about injustice and inequality, said Laine Himmelmann, who moderated a webinar on June 9 titled “Racial Injustice: A Dialogue on Responding with Change and Healing” in the days following continued civil unrest and peaceful protests across the country.

Earned Media Measurement Essentials
By Michele Frost, VP of Integrated Marketing at PAN Communications.
O’Dwyer’s – June 11, 2020
How likely are you to ask a roomful of your company’s top sales professionals: “Are we making your life easier? Do we help you close business?” If you’d hesitate to ask this question, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind.

A Move to Remote Working – Pitfalls for PR Agencies
By Lucy Sorell, Ssenior Associate, Kemp Little
Influence (UK) – June 11, 2020
Recent surveys have shown that there is very little appetite among office workers to return to full-time office working, following the period of enforced homeworking caused by the Covid-19 pandemic.

In PR, Press Releases Still Matter
By Matt Herman
Crenshaw Communications – June 11, 2020
Plenty of companies are opting to use social media to share company news instead of the classic release. Yet a press release can still  offer benefits. Here’s why.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.