Daily PR Brief – Fri 06/26/20


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Check out some of today’s best

PR/Comms industry news clips:

communication media monitoring

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Are Employees’ Social Media Posts Still PR’s Problem to Solve? (PR News – June 25, 2020)

9 Journalists-Approved Tips for Pitching to the Media (Axia Public Relations – June 26, 2020)

PR’s Top Pros Talk: Donovan Thompson (O’Dwyer’s – June 26, 2020) [VIDEO]

How Re/Max pivoted for Pride Month during the pandemic – PR Daily (PR Daily – June 26, 2020)

5 offensive phrases communicators must avoid (Ragan – June 26, 2020)

Good and Bad PR: The Royal Family and Lynx rule this week (PRmoment (UK) – June 25, 2020)

Edelman: ‘Trust Has Become A Game Changer For Brands’ (PRovoke – June 26, 2020)

Public Relations and Law Firms (Everything PR – June 24, 2020)

Internal Communication Lessons During Times Of Need (Forbes Communications Council – June 26, 2020)

6 tips for improving work-from-home security (Agility PR – June 26, 2020)

Summary Section:

Are Employees’ Social Media Posts Still PR’s Problem to Solve?
By Sophie Maerowitz
PR News – June 25, 2020
It may seem like conversations on social media couldn’t possibly get more polarized. But in the face of a pandemic and plummeting economy, during an election year no less, brands continue to find themselves caught in the middle of hot-button issues, forced to choose sides on topics previously thought to be outside their wheelhouse.

9 Journalists-Approved Tips for Pitching to the Media
By Justin Joffe
Axia Public Relations – June 26, 2020
Improve your public relations efforts by learning what journalists like in media pitches, straight from a journalist.

PR’s Top Pros Talk: Donovan Thompson [VIDEO]
O’Dwyer’s – June 26, 2020
D S Simon Media’s Doug Simon and Tameeka Henry discuss the changes that the industry needs to make on “PR’s Top Pros Talk,” the video interview series produced by D S Simon Media in partnership with O’Dwyer’s.

How Re/Max pivoted for Pride Month during the pandemic – PR Daily
By Ted Kitterman
PR Daily – June 26, 2020
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways. Sometimes the best storytellers and advocates are your own employees.

5 offensive phrases communicators must avoid
By Toni Harrison
Ragan – June 26, 2020
Many common sayings we write and speak have racist origins. Use these terms instead.

Good and Bad PR: The Royal Family and Lynx rule this week
By Shannon Peerless, Managing Director, 10 Yetis Digital
PRmoment (UK) – June 25, 2020
Welcome to the latest instalment of good and bad PR, where the Royal Family and Lynx rule this week.

Edelman: ‘Trust Has Become A Game Changer For Brands’
By Diana Marszalek
PRovoke – June 26, 2020
An Edelman report finds brand trust is the second most important factor in purchasing decisions, topped only by price.

Public Relations and Law Firms
By Ronn Torossian
Everything PR – June 24, 2020
Less than 50 years ago, lawyers that worked in public relations were incredibly rare. In fact, only a small number of law firms even had anything to do with public relations. Just a handful of law firms actually had in-house PR managers or other types of PR professionals. But today, a person can walk into any of the top law companies around the country, and can easily find an entire internal PR department.

Internal Communication Lessons During Times Of Need
By Muthamma Acharya
Forbes Communications Council – June 26, 2020
When there’s no communication script to follow, leadership must rise to the challenge.

6 tips for improving work-from-home security
By Walter Bodell
Agility PR – June 26, 2020
Many businesses are increasingly exploring the option of working from home. Some are even considering switching to entirely remote models.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.