Daily PR Brief – Fri 06/28/19


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Check out some of today’s best

PR/Comms industry news clips:

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Owned Media: How to Create the Best Content (Marx Communications – June 27, 2019)

From Media Royalty, Career Advice for PR Pros in the Margins (PR News – June 27, 2019)

Study: Journalists Prefer Corporate Announcements To Social Media (The Holmes Report – June 28, 2019)

A PR Announcement That Defies “Elvis Has Left the Building” (Ishmael’s Corner – The Hoffman Agency – June 28, 2019)

Norway’s ‘Time-Free’ Island Was Just An Elaborate PR Stunt (Forbes – June 27, 2019)

Trust #1 Issue Facing PR Industry, But Gender Gap, Stress, Social Media Skills are Concerns, Too (culpwrit – June 27, 2019)

The New Modus Operandi for Public Relations Professionals (Doctor Spin – June 28, 2019)

Stop Trying to Calculate PR ROI – Perform a Cost-Effectiveness Analysis Instead (Glean.info – June 28, 2019)

Should We Ditch ‘PR’ or Should We ‘Clean House’? (Influence – June 28, 2019)

Wayfair Walkout: How Not Taking a Stand Can Hurt a Brand (PR News – June 27, 2019)

Three Strategies For Building Relationships With The Media (Forbes – June 28, 2019)

Summary Section:

Owned Media: How to Create the Best Content
By Wendy Marx, President of Marx Communications
Marx Communications – June 27, 2019
Want a well-rounded PR strategy? Then learn how to develop your owned media with article writing. Here are 8 ways to strategically craft your articles.

From Media Royalty, Career Advice for PR Pros in the Margins
By Sophie Maerowitz
PR News – June 27, 2019
At PRSA’s Corporate Communications conference, Joanna Coles, executive producer of “The Bold Type” and Hearst’s first chief content officer, shared candid career wisdom for communicators, especially women looking for a seat in the C-suite.

Study: Journalists Prefer Corporate Announcements To Social Media
By Diana Marszalek
The Holmes Report – June 28, 2019
Ogilvy’s sixth annual Global Media Influence survey found journalists are more receptive to company announcements than they are to news from third-party sources on platforms like social media.

A PR Announcement That Defies “Elvis Has Left the Building”
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – June 28, 2019
Every company experiences a key employee leaving for the proverbial greener pasture. It happens.

Norway’s ‘Time-Free’ Island Was Just An Elaborate PR Stunt
By David Nikel
Forbes – June 27, 2019
The new head of Innovation Norway has been forced into an embarrassing apology as the state-owned organization admits to fabricating a news story including staged photographs in a PR stunt that was picked up by the world’s media.

Trust #1 Issue Facing PR Industry, But Gender Gap, Stress, Social Media Skills are Concerns, Too
culpwrit – June 27, 2019
Students and young professionals pursuing careers in public relations should study and help address issues raised in a new survey that underscores the importance to build and maintain trust.

The New Modus Operandi for Public Relations Professionals
By Jerry Silfwer
Doctor Spin – June 28, 2019
Public relations must master the art of high-level creative output. It’s as if the PR industry must trade entire skill-sets with the advertising industry.

Stop Trying to Calculate PR ROI – Perform a Cost-Effectiveness Analysis Instead
By William Comcowich
Glean.info – June 28, 2019
PR pros who try determine their ROI are likely engaging in a quixotic pursuit. Experts recommend they conduct a cost-effectiveness analysis instead.

Should We Ditch ‘PR’ or Should We ‘Clean House’?
By Ella Minty
Influence – June 28, 2019
Spin, lies, manipulation and propaganda – ‘bending the truth’ and ‘deceiving the public’. In short, these are the key findings of the latest research commissioned by PRWeek on the perception of PR among members of the British public.

Wayfair Walkout: How Not Taking a Stand Can Hurt a Brand
By Melissa Hoffmann
PR News – June 27, 2019
With consumer expectations shifting in a tumultuous political environment, what happens when a brand decides to take a neutral approach? Online home furnishing company Wayfair is right now finding out the hard way.

Three Strategies For Building Relationships With The Media
By Drew Gerber, CEO of Wasabi Publicity
Forbes – June 28, 2019
When it comes to public relations, much has changed over the years. As my business partner likes to say, “We’ve seen PR transition from typewriters to Twitter.” One thing that hasn’t changed, though, is that PR is all about relationship building. Without cultivating media relationships, PR would become a one-sided conversation, which wouldn’t be very effective.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.