Daily PR Brief – Fri 06/23/17


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Happy Friday! Here are some of today’s best PR clips:

3 ways to jump-start your PR career (PR Daily – June 23, 2017)
5 Best Practices for Earning Online Reviews (PR News – June 22, 2017)
Use Wisdom And Caution When Deciding Whether To Address Social Issues In Ads (Forbes – June 23, 2017)
Cannes Lions to launch committee in response to festival criticism (PR Week – June 23, 2017)
Know the nuances of pitching online versus print outlets (PR Daily – June 23, 2017)
4 content marketing lessons from ‘The Simpsons’ (Ragan – June 23, 2017)
7 Rules to Visualize Data Insights With Impact (PR News – June 22, 2017)
8 changes to make your content more engaging (Ragan – June 22, 2017)
Setting Client Expectations: Why Good PR Takes Time (Business 2 Community – June 23, 2017)
Denver Marketing Office Seeking PR Agency (Everything PR – June 22, 2017)

Summary Section:

3 ways to jump-start your PR career
By Kerri Guyton, Director of Brand Content, Obsidian Public Relations
PR Daily – June 23, 2017
Whether you’ve entered the industry from another line of work or are fresh out of college, this advice can help you advance through the ranks.

5 Best Practices for Earning Online Reviews
By Ian James Wright
PR News – June 22, 2017
Cultivating a body of reviews is an important aspect of engaging with your customers on social. If you’re not getting reviews—or if you’re only getting them from one kind of customer (satisfied, dissatisfied, one-time, returning, etc.)—you might be missing out on a lot of useful information.

Use Wisdom And Caution When Deciding Whether To Address Social Issues In Ads
By Forbes Agency Council
Forbes – June 23, 2017
There’s a big difference between thoughtfully joining in on a social or political conversation and being opportunistic – and consumers can tell.

Cannes Lions to launch committee in response to festival criticism
By Gideon Spanier
PR Week – June 23, 2017
Cannes Lions is to launch an advisory committee “to help shape the future of the festival” in response to criticism that the festival has got too big and lost its creative heart.

Know the nuances of pitching online versus print outlets
By Lindsey Smolan, Principal at Lindsey Smolan Public Relations
PR Daily – June 23, 2017
When you seek coverage for your organization or, especially, for a product launch, these subtleties can make or break your scoring placement in front of your coveted target audience.

4 content marketing lessons from ‘The Simpsons’
By Robby Brumberg
Ragan – June 23, 2017
The denizens of Springfield have plenty to teach us about newsjacking, giving people a reason to care, balancing snark and not overstaying your welcome.

7 Rules to Visualize Data Insights With Impact
By Steve Goldstein
PR News – June 22, 2017
“We know data visualization is important, but that doesn’t mean it’s easy,” said Kevin Hartman, head of analytics, consumer, government and entertainment for Google, at PR News’ Visual Storytelling Boot Camp in Chicago.

8 changes to make your content more engaging
By Josh Althuser
Ragan – June 22, 2017
With the plethora of articles, videos and images created and posted online each day, PR and marketing pros must fight to be heard. Here’s how you can grab attention.

Setting Client Expectations: Why Good PR Takes Time
By Don Williams
Business 2 Community – June 23, 2017
There a lot of things you can speed through in life – traffic, a new book, your monthly data usage allotment, and marathon viewing of season one of Stranger Things on Netflix. But, there are many more things in life you should take your time and walk carefully and alertly through – housetraining your new puppy, teaching your teenager how to drive a car, and managing the expectations of your current clients and prospective ones and not promising them overnight success.

Denver Marketing Office Seeking PR Agency
By Aaron Sarno
Everything PR – June 22, 2017
The Denver Marketing Office (DMO) is seeking partnerships for strategic marketing and creative services in planning, managing, and implementing marketing campaigns for a wide variety of programs and initiatives throughout the City. The city is seeking firms who can also help to advance and elevate the City’s brand identity.

 


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