Daily PR Brief – Fri 06/30/17


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Happy Friday! Here are some of today’s best PR clips:

4 PR lessons to celebrate the Fourth of July (PR Daily – June 30, 2017)
What we can learn from 2017’s biggest PR crises (so far) (Ragan – June 30, 2017)
Making the leap from head of comms to the boardroom (Influence Magazine – Chartered Institute of Public Relations – June 30, 2017)
7 social media lessons from ‘Pretty Little Liars’ (PR Daily – June 30, 2017)
Ideas and Implications from Aspen (Edelman – June 30, 2017)
3 Steps to Discuss Editorial Rejection with your PR Client (PR Couture – June 29, 2017)
Study: ‘Will make you’ most engaging Facebook headline phrase (Ragan – June 30, 2017)
3 Ways Monitoring Helps Boost and Track Your PR ROI (Mention Blog – June 29, 2017)
[Podcast] Do You Know How to Make a Media List? (March Communications – June 30, 2017) [PODCAST]
Big Questions: What Makes a Story Newsworthy? (Business 2 Community – June 29, 2017)

Summary Section:

4 PR lessons to celebrate the Fourth of July
By KJ Blattenbauer, Founder of Hearsay PR
PR Daily – June 30, 2017
The nation’s Founding Fathers knew how to effectively distribute their messages and gain support for their movement. Here’s how communicators can emulate their strategies.

What we can learn from 2017’s biggest PR crises (so far)
By Mai Le
Ragan – June 30, 2017
These major organizations suffered self-inflicted crises. Here’s how you can avoid sharing their fate.

Making the leap from head of comms to the boardroom
By Rob Smith
Influence Magazine – Chartered Institute of Public Relations – June 30, 2017
It is key for PR pros to recognise that when going for a board or executive committee position they are not just taking the next step on the career ladder.

7 social media lessons from ‘Pretty Little Liars’
By Drew Boehmker
PR Daily – June 30, 2017
The series that has been called ‘the most social show on TV’ drew to a close this week. Here’s what PR pros and community managers can glean from its success.

Ideas and Implications from Aspen
By Richard Edelman
Edelman – June 30, 2017
I am just returning from the annual Aspen Ideas Festival, high in the Rocky Mountains. I was on a panel on trust with David Leonhardt of The New York Times and Tom Wilson, the CEO of Allstate. Here are highlights of other panels I attended over the past two days.

3 Steps to Discuss Editorial Rejection with your PR Client
By Lindsey Smolan, Principal at Lindsey Smolan Public Relations
PR Couture – June 29, 2017
In order to both manage client expectations overall with regard to securing media coverage and take rejection as an opportunity to better refine strategy and messaging, keep the following in mind.

Study: ‘Will make you’ most engaging Facebook headline phrase
By Robby Brumberg
Ragan – June 30, 2017
Want an irresistible lead-in? Use numbers, ask questions and pull heartstrings, according to Buzzsumo’s analysis of 100 million Facebook and Twitter headlines.

3 Ways Monitoring Helps Boost and Track Your PR ROI
By Joei Chan
Mention Blog – June 29, 2017
“I love wasting time and money,” says no one ever. Everybody wants to get the most of what they spend their money and time on. Same goes for PR teams in any company. Here’s how you monitoring can help with your PR ROI.

[Podcast] Do You Know How to Make a Media List? [PODCAST]
By Manny Veiga
March Communications – June 30, 2017
In this episode of Hacks and Flacks, March’s Cheryl Gale and Liz Swenton Hosman share their perspectives on recruiting and hiring for a PR agency.

Big Questions: What Makes a Story Newsworthy?
By Gregg Litman
Business 2 Community – June 29, 2017
Have you ever noticed how often Time and Newsweek have the same cover stories? It’s almost like they get together to compare notes, although we all know they’re bitter rivals. It’s actually pretty easy to explain. It’s the unintended product of the time-tested ways that journalists identify what makes a story newsworthy — a set of standards that I now use to make my life as a content marketer a lot easier.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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