Daily PR Brief – Fri 07/12/19


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Check out some of today’s best

PR/Comms industry news clips:

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What PR Should Know Before Taking a Political Stand (Meltwater Blog – July 11, 2019)

How Cameo Survived a Public Relations Nightmare (Stamford Advocate – July 12, 2019) [PODCAST]

10 do’s and don’ts for landing your first PR job (Ragan – July 12, 2019)

What the U.S. Women’s Soccer Team Win Means for Equal Pay in PR (PR News – July 11, 2019)

WPP sells 60% of market research giant Kantar to Bain, valuing Kantar at $4B – TechCrunch (TechCrunch – July 12, 2019)

6 Ways PR Can Benefit Businesses During a Recession (Glean.info – July 12, 2019)

Improve your writing style with help from a machine (Influence – July 11, 2019)

Alexa, show me a car crash interview (Media First (UK) – July 12, 2019)

How Southlake won ‘Oscar of the PR world’ for police communication with public (Star-Telegram – July 11, 2019)

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention (Cision – July 12, 2019)

Which degree courses make you good at PR? (PRmoment – July 11, 2019)

Summary Section:

What PR Should Know Before Taking a Political Stand
By Michelle Garrett
Meltwater Blog – July 11, 2019
It used to be the exception to see brands taking a stand on social issues. In fact, it was considered taboo for companies to come out in favor of causes for fear of alienating part of their audience. Take a look around today, and it’s not difficult to see that times have changed.

How Cameo Survived a Public Relations Nightmare [PODCAST]
By Jason Feifer
Stamford Advocate – July 12, 2019
Galanis is the cofounder and CEO of Cameo, a platform that allows fans to pay celebrities for quick, personalized videos — ­wishing someone a happy birthday, congratulating them on an accomplishment, and so on. Listen to him discuss his PR nightmare on our podcast.

10 do’s and don’ts for landing your first PR job
By Jennifer Daniel
Ragan – July 12, 2019
Finding your foothold in the PR industry can be daunting but with these tips, you’ll be prepared for any opportunity that comes your way.

What the U.S. Women’s Soccer Team Win Means for Equal Pay in PR
By Nicole Schuman
PR News – July 11, 2019
Moving the needle at a national level could also ignite change regarding pay for all, including the ever-present public relations gender wage gap.

WPP sells 60% of market research giant Kantar to Bain, valuing Kantar at $4B – TechCrunch
By Ingrid Lunden
TechCrunch – July 12, 2019
WPP announced that it would sell 60% of Kantar — the firm that provides stats and insights on how consumers buy and think of products in services in areas like technology, media, health and more — to Bain Capital, the private equity firm.

6 Ways PR Can Benefit Businesses During a Recession
By William Comcowich
Glean.info – July 12, 2019
With many experts expecting a recession, many companies will slash PR spending. That could be a disastrous mistake, warn PR and business experts.

Improve your writing style with help from a machine
By Stephen Waddington
Influence – July 11, 2019
Good, concise writing uses a set of rules that we learn at school. It can take years of practice to achieve mastery through practice and coaching. It’s an area where machines can help improve the quality of your work.

Alexa, show me a car crash interview
By Adam Fisher
Media First (UK) – July 12, 2019
His interview began with him being unwittingly caught eating the foam from the top of his cappuccino before he went live.

How Southlake won ‘Oscar of the PR world’ for police communication with public
By Rick Mauch
Star-Telegram – July 11, 2019
Sometimes it’s not about how much money you have, but how much ingenuity. And sometimes it’s just about plain speech, said Southlake Police Department Public Relations Officer Brad Uptmore.

Top Pitching Tips Guaranteed to Catch a Journalist’s Attention
By Rebecca DeLorenzo
Cision – July 12, 2019
You’ve found the perfect journalist for your story, but don’t just blindly reach out!

Which degree courses make you good at PR?
PRmoment – July 11, 2019
Which degree courses make you good at PR? From what degree is preferred, to other skills and personality types in demand, senior PR folk discuss what it takes for a graduate to get noticed by PR recruiters.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.