Daily PR Brief – Fri 07/17/20


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Check out some of today’s best

PR/Comms industry news clips:

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Twitter Hack Reminds PR Pros to Stay Vigilant (PR News – July 16, 2020)

Announcing PR Daily’s 2020 Nonprofit PR Awards finalists (PR Daily – July 16, 2020)

How to Call Out to the Reader in the Headline (PRSay – July 17, 2020)

Good and Bad PR: Nando’s and Nasa win, Huawei, Bristol City Council and Lauren Goodger don’t (PRmoment (UK) – July 16, 2020)

How Kimball Hughes Public Relations is navigating the crisis (PR Daily – July 17, 2020)

PR Predictions From SPM Communications, Marketing Maven & More… (Everything PR – July 17, 2020)

The Importance of Helping Employees Thrive in a Post-Coronavirus World (Institute for Public Relations – July 17, 2020)

14 Big Mistakes To Avoid When Creating A Press Release (Forbes Agency Council – July 17, 2020)

The World Health Organization Hired a Top PR Firm to Fight COVID Smears in The U.S. (The Daily Beast – July 17, 2020)

4 ways to build community during the pandemic (Ragan Communications – July 17, 2020)

Summary Section:

Twitter Hack Reminds PR Pros to Stay Vigilant
By Sophie Maerowitz
PR News – July 16, 2020
PR professionals representing the country’s largest public figures are likely having a rough week after a wave of cyberattacks on Twitter.

Announcing PR Daily’s 2020 Nonprofit PR Awards finalists
By PR Daily Staff
PR Daily – July 16, 2020
We’re excited to announce this year’s finalists. Read on to see the work that has impressed our judges, and stay tuned for our winners announcement.

How to Call Out to the Reader in the Headline
By Ann Wylie
PRSay – July 17, 2020
Too many communicators (and, let’s be honest, their reviewers) believe that the company or its product or service is the topic. But the real topic is the reader or what the reader can do, as the Silver Anvil Award-winning headlines below demonstrate.

Good and Bad PR: Nando’s and Nasa win, Huawei, Bristol City Council and Lauren Goodger don’t
By Lauren Wilden, Head of PR at 10 Yetis
PRmoment (UK) – July 16, 2020
I had an abundance of options for the ‘Bad PR’ section of the column this week…

How Kimball Hughes Public Relations is navigating the crisis
By Ted Kitterman
PR Daily – July 17, 2020
Our relaunched Day in the Life series serves up survival strategies and insights into the lives of modern PR pros and the challenges they face.

PR Predictions From SPM Communications, Marketing Maven & More…
Everything PR – July 17, 2020
Everything-PR continues our round-up stories of speaking to industry experts on the future of PR. Here are some thoughts and feedback.

The Importance of Helping Employees Thrive in a Post-Coronavirus World
By Patrick Thelen
Institute for Public Relations – July 17, 2020
As we reflect and speculate about what the workplace will look like after the COVID-19 pandemic, we are beginning to wrap our heads around the notion that remote working will last longer than many of us initially predicted.

14 Big Mistakes To Avoid When Creating A Press Release
Forbes Agency Council – July 17, 2020
Writing press releases is a skill that many people like to think they have, but in reality, it’s harder than it looks. Avoid these mistakes when creating your next press release.

The World Health Organization Hired a Top PR Firm to Fight COVID Smears in The U.S.
By Lachlan Markay
The Daily Beast – July 17, 2020
As criticism and conspiracy theories swirled around the World Health Organization at the height of the coronavirus pandemic, the global public health body turned to a white-shoe lobbying and PR shop to help navigate a media landscape rife with misinformation.

4 ways to build community during the pandemic
By Susan Thomas
Ragan Communications – July 17, 2020
In order to adequately respond to external pressures, you must take care to bring employees and stakeholders together.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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