Daily PR Brief – Fri 07/24/20


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Check out some of today’s best

PR/Comms industry news clips:

media analysis

 

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How a PR Army of One Can Survive Working in its Pet’s Home (PR News – July 23, 2020)

How to Apply These 12 Best Practices to COVID-19 Communications (PRSay – July 23, 2020)

Mea Culpa: When Things Don’t Go According to Plan (Spin Sucks – July 23, 2020)

So long, bland PR content—hello, conversational marketing! (Agility PR – July 24, 2020)

Common communication mistakes in the $4.5 trillion wellness sector (PRmoment (UK) – July 23, 2020)

5 Steps to Recover from Imposter Syndrome and Discover Your Expert Voice (PR Couture – July 21, 2020)

PRovokeEMEA Video: The Blueprint For Making D&I Change Real (PRovoke – July 24, 2020) [VIDEO]

Q&A with Rhonda Rees: Public Relations Expert (Everything PR – July 24, 2020)

When it comes to social media posts, write when you’re hot (Communications Conversations – July 24, 2020)

Measurement and Evaluation in PR: The Barcelona Principles 3.0 (Iliyana Stareva Blog – July 24, 2020)

How communicators can improve financial literacy—and secure a better seat at the table (PR Daily – July 23, 2020)

Summary Section:

How a PR Army of One Can Survive Working in its Pet’s Home
By Seth Arenstein
PR News – July 23, 2020
Pandemic or not, efficiency is the PR army of one’s rallying cry. To ensure efficiency, Blackwell prepares a daily list focused on time-sensitive things.

How to Apply These 12 Best Practices to COVID-19 Communications
By Helio Fred Garcia
PRSay – July 23, 2020
In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. From this, we have created 12 best practices for crisis management.

Mea Culpa: When Things Don’t Go According to Plan
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 23, 2020
I’m sorry. It’s not hard to say (or type), but for some reason, most humans hate to utter that phrase. Here is why it’s a must during a crisis.

So long, bland PR content—hello, conversational marketing!
By Ronn Torossian
Agility PR – July 24, 2020
RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers.

Common communication mistakes in the $4.5 trillion wellness sector
By Tracey Stapleton
PRmoment (UK) – July 23, 2020
Working in the wellness industry for over 16 years, I’ve witnessed some common mistakes when it comes to communications. Here are some examples to avoid.

5 Steps to Recover from Imposter Syndrome and Discover Your Expert Voice
By Suset Laboy
PR Couture – July 21, 2020
I used to be one of those people who refrained from sharing the work they were doing, preferring to stay behind the scenes and highlighting other people’s work. “Let the world recognize my work without me uttering a word about it,” I mistakenly thought.

PRovokeEMEA Video: The Blueprint For Making D&I Change Real [VIDEO]
PRovoke – July 24, 2020
Full video of The Blueprint session from last month’s PRovoke EMEA Summit, which examined how PR firms can turn talk into concrete actions and accountability that truly advance racial equity in the business.

Q&A with Rhonda Rees: Public Relations Expert
By Jade Minh
Everything PR – July 24, 2020
Rhonda Rees is an award-winning veteran in the field of public relations. In 2018, Rhonda was named as one of the five most powerful publicists in Hollywood by PeopleMaven.

When it comes to social media posts, write when you’re hot
By Arik Hanson, Principal of ACH Communications
Communications Conversations – July 24, 2020
One of the most successful (most viewed) posts I’ve ever made on this blog was this post about how people (at the time–but still today, really) were over-using ridiculous phrases like “peeps” and “obvi” to the point of driving me insane!

Measurement and Evaluation in PR: The Barcelona Principles 3.0
By Iliyana Stareva
Iliyana Stareva Blog – July 24, 2020
The Barcelona Principles just got their third refresh. Here’s what they entail and why this matters in PR for measurement and evaluation of communications.

How communicators can improve financial literacy—and secure a better seat at the table
By Robby Brumberg
PR Daily – July 23, 2020
Upping your business acumen can increase your effectiveness and boost your authority. Here’s what you need to know.


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