Daily PR Brief – Fri 07/31/20


Daily PR BriefClick the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best

PR/Comms industry news clips:

media monitoring service

 

*        *        * 

You Know You Work In Tech PR When… (Crenshaw Communications – July 30, 2020)

Accentuate the Positive: Coke, McDonald’s and Determined PR Pros (PR News – July 30, 2020)

The AI tool chasm in PR (Influence (UK) – July 30, 2020)

How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It (culpwrit – July 30, 2020)

6 storytelling lessons from the ‘NBA Bubble’ (Ragan Communications – July 31, 2020)

Cision’s 2020 State of the Press Release (Cision – July 30, 2020)

4 Excellent PR Lessons From Growing An Avocado Tree (Three Girls Media – July 29, 2020)

A lesson in reputation from Henry II and eBay (Firefly Communications – July 31, 2020)

Corporate Social Responsibility: Consumers Will Remember Companies That Led In 2020 (Forbes – July 31, 2020)

Now Is The Time For Brands To Reflect: How CMOs Can Lead (Forbes Communications Council – July 31, 2020)

Achilles Heal – furniture boss breaks golden rules of crisis comms (Influence (UK) – July 30, 2020)

Summary Section:

You Know You Work In Tech PR When…
By Colleen O’Connor
Crenshaw Communications – July 30, 2020
If you agree with one of maybe all of the following statements, you might just work in tech PR . . .

Accentuate the Positive: Coke, McDonald’s and Determined PR Pros
By Seth Arenstein
PR News – July 30, 2020
Indeed, it wasn’t hard to find entrepreneurs in the PR/media space starting businesses in the midst of today’s economic morass.

The AI tool chasm in PR
By Stephen Waddington
Influence (UK) – July 30, 2020
A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools.

How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It
By Mario Vasilescu
culpwrit – July 30, 2020
PR PROS: Check out this 4-step recipe for a successful job search, plus a slew of tips and resources from Mario Vasilescu.

6 storytelling lessons from the ‘NBA Bubble’
By Beki Winchel
Ragan Communications – July 31, 2020
Consider these insights from a rookie player as he invites fans to look at life inside of the isolation zone at Walt Disney World and ESPN Wide World of Sports.

Cision’s 2020 State of the Press Release
By Sarah Parker
Cision – July 30, 2020
Our 2020 State of the Media Report was our biggest ever (not to mention that it launched during the most unique circumstances we’ve dealt with to date) and it got us thinking: What is the State of the Press Release in 2020?

4 Excellent PR Lessons From Growing An Avocado Tree
By Erika Montgomery
Three Girls Media – July 29, 2020
Growing an avocado tree has taught me a ton of PR lessons! Here are four unseen public relations lessons from growing an avocado tree.

A lesson in reputation from Henry II and eBay
By Claire Walker
Firefly Communications – July 31, 2020
Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made.

Corporate Social Responsibility: Consumers Will Remember Companies That Led In 2020
By Karen B. Moore
Forbes – July 31, 2020
Corporate social responsibility is nothing new, but current events are bringing about rapid change and heightened consumer expectations.

Now Is The Time For Brands To Reflect: How CMOs Can Lead
By Liana Douillet Guzmán
Forbes Communications Council – July 31, 2020
CMOs sit at the intersection of a company’s executive team and consumer base, which makes them uniquely positioned to make sure that what the brand stands for is backed by actions.

Achilles Heal – furniture boss breaks golden rules of crisis comms
By Anthony Longden
Influence (UK) – July 30, 2020
What price reputation? In the case of Heal’s, the long-established Tottenham Court Road furniture store: £2,100.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.