Daily PR Brief – Fri 07/07/17


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Happy Friday! Here are some of today’s best PR clips:

 

Surviving swallowing a bug and other presentation mishaps (Ragan – July 6, 2017)
Billing Rates Flat at Many PR Agencies (O’Dwyer’s – July 6, 2017)
Report: Content, video and conversion dominate 2017’s marketing trends (PR Daily – July 7, 2017)
United We Stand, Divided We Become a Trending News Story (PR News – July 6, 2017)
An Integrated Approach to Travel PR (O’Dwyer’s – July 7, 2017)
Havas Group Acquires UK-Based Communications Agency SO What Global (Bulldog Reporter – July 7, 2017)
9 Things to Consider Before Making the Leap to Being a Solo PR Consultant (Meltwater Blog – July 6, 2017)
Be a Better PR Leader with Seven Lessons from Mother Nature (Spin Sucks – July 6, 2017)
PR Firms Grapple with Work/Life Balance (O’Dwyer’s – July 6, 2017)
6 steps to creating an effective communication plan (Axia Public Relations – July 7, 2017)

Summary Section:

Surviving swallowing a bug and other presentation mishaps
By Christine Clapp
Ragan – July 6, 2017
You might not have an unexpected insect snack during an on-camera interview, but plenty of other stuff can go wrong. Here’s how to keep calm and carry on when mini-disasters occur.

Billing Rates Flat at Many PR Agencies
By Jon Gingerich
O’Dwyer’s – July 6, 2017
Average hourly rates were down for PR professionals stationed across various agency staff positions last year, according to a new report released by New York-based merger and acquisition consultancy Gould+Partners.

Report: Content, video and conversion dominate 2017’s marketing trends
By Kevin Allen and Beki Winchel
PR Daily – July 7, 2017
HubSpot’s recent survey revealed that many marketers are focused on crafting content that consumers love, especially video. Many struggle to increase revenue and prove ROI.

United We Stand, Divided We Become a Trending News Story
By Steve Goldstein
PR News – July 6, 2017
Stockholders might literally own a brand, but employees—from the C-suite to the customer-service level—are the brand. This sense of unity and shared responsibility needs to be communicated up and down the line, over and over again.

An Integrated Approach to Travel PR 
By Lou Hammond, Founder and Chairman, Lou Hammond Group
O’Dwyer’s – July 7, 2017
Astute travel marketers view digital marketing and PR as an integrated, complementary bundle of services that function as interrelated parts of a greater whole.

Havas Group Acquires UK-Based Communications Agency SO What Global
Bulldog Reporter – July 7, 2017
Havas Group is boosting its ever-growing global capabilities in healthcare and wellness with the acquisition of SO What Global, which will join the Havas Health & You business unit as Havas SO. The…

9 Things to Consider Before Making the Leap to Being a Solo PR Consultant
By Meltwater
Meltwater Blog – July 6, 2017
What tips do you have for someone considering making the transition to being a solo PR consultant? It’s a question I hear more than you might think.

Be a Better PR Leader with Seven Lessons from Mother Nature
By Walter Lim
Spin Sucks – July 6, 2017
What do nature and business have in common? Walter Lim argues that every PR leader should learn these business lessons from mother nature.

PR Firms Grapple with Work/Life Balance
By Dennis Spring
O’Dwyer’s – July 6, 2017
Attracting and retaining the best employees has always been a difficult endeavor by employers. Traditionally, a generous compensation package was all that mattered. But with the ever-expanding work day and job stress, employees are demanding more than just a paycheck. They want a balanced life.

6 steps to creating an effective communication plan
By Yulia Dianova
Axia Public Relations – July 7, 2017
When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. A communication plan is your road map for getting your message delivered to your audience.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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