Daily PR Brief – Fri 07/14/17


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Happy Friday! Here are some of today’s best PR clips:

5 Public Relations Tips to Help You Write a Pitch Someone Will Actually Read (Entrepreneur – July 13, 2017)
How To Thrive In The Midst Of Managing Difficult Clients (Forbes – July 13, 2017)
The Parallel Lines of Traditional, Social Outreach (O’Dwyer’s – July 14, 2017)
PR tools for better SEO, content and design (PR Daily – July 14, 2017)
3 ways to land media coverage when you don’t have news (Ragan – July 14, 2017)
2 Likely Reasons Why You Work in Communications (PR News – July 13, 2017)
APCO Worldwide Renews Commitment to Independence with Acquisition of New Capital (Bulldog Reporter – July 14, 2017)
How marketers can use customer service to boost the bottom line (PR Daily – July 14, 2017)
“You guys”: Acceptable internet slang or public speaking killer? (Communications Conversations – July 14, 2017)
5 practical steps to get media coverage at trade shows (Axia Public Relations – July 14, 2017)
Are We Entering the “Golden Age” of PR? My Thoughts Following PR Council’s Harvard Leadership Program (PR Council – July 13, 2017)

Summary Section:

5 Public Relations Tips to Help You Write a Pitch Someone Will Actually Read
By Jonathan Long, Founder of Market Domination Media
Entrepreneur – July 13, 2017
Are you respectful of other people’s time and energy? If you want to write pitches that will be read, rather than sent to the trash immediately, consider the five tips below.

How To Thrive In The Midst Of Managing Difficult Clients
By Darryl Stevens
Forbes – July 13, 2017
After many years of research and numerous failures, our team has developed a strategy to combat that inevitable difficult client. You know, the one where there are no red flags but the project eventually ends up on red alert. Here are a few key principles that we have learned to help you thrive in the midst of managing difficult clients.

The Parallel Lines of Traditional, Social Outreach
By Allyn Magrino
O’Dwyer’s – July 14, 2017
As travel industry professionals, having these additional avenues to spread the word about our clients has made our jobs more exciting, yet also more challenging; with more outlets to understand and manage, the potential for fast-moving exposure presents potential liabilities.

PR tools for better SEO, content and design
By Wendy Marx, President of Marx Communications
PR Daily – July 14, 2017
The author provides a collection of resources that can help you build better landing pages, boost your Google ranking and create sparkling copy.

3 ways to land media coverage when you don’t have news
By Katie Harrington
Ragan – July 14, 2017
Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.

2 Likely Reasons Why You Work in Communications
By Steve Goldstein
PR News – July 13, 2017
Paychecks aside, asking yourself why you’re in a particular line of work can put you back in touch with your original inspiration, your core ambitions and your native talents.

APCO Worldwide Renews Commitment to Independence with Acquisition of New Capital
Bulldog Reporter – July 14, 2017
APCO Worldwide, a women and employee-owned global communication consultancy, has reaffirmed its commitment to independence and innovation through the acquisition of new capital, announced Founder and Executive Chairman, Margery Kraus.

How marketers can use customer service to boost the bottom line
By Jeremy Gin
PR Daily – July 14, 2017
Brand managers know the importance of a positive consumer experience, but how can you turn these interactions into increased revenue? These tips can help.

“You guys”: Acceptable internet slang or public speaking killer?
By Arik Hanson
Communications Conversations – July 14, 2017
If you’ve watched any “influencer” on YouTube or Instagram, you absolutely know what I’m talking about because they start virtually EVERY sentence with these two words.

5 practical steps to get media coverage at trade shows
By Yulia Dianova
Axia Public Relations – July 14, 2017
These simple steps will help you build long-term professional relationships with media representatives at trade shows.

Are We Entering the “Golden Age” of PR? My Thoughts Following PR Council’s Harvard Leadership Program
By Mac Joseph, Vice President, Digital Marketing, Paul Werth Associates
PR Council – July 13, 2017
“We are entering the ‘Golden Age’ of public relations.” Really? Are we? Of course, I wanted to believe the claim, but I couldn’t help wondering if our good professor was pandering to the audience.

 


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