Daily PR Brief – Fri 08/23/19


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Check out some of today’s best

PR/Comms industry news clips:

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PR Contracts Should Include These 3 Clauses to Ensure You Get Paid (PR Couture – August 22, 2019)

Blurred Lines Between ‘Brand’ And ‘Communications’ Create Opportunity (Forbes – August 23, 2019)

Why PR and publicity should be considered separately (PR Daily – August 23, 2019)

Communicators, this is your moment (Ragan – August 23, 2019)

3 Ways to Get Reporters to Read Your Pitches (PR News – August 22, 2019)

The Best PR News Sources for the Most Up-to-Date Info (Spin Sucks – August 23, 2019)

2019: a year of experiential stunts (Babel – August 23, 2019)

6 questions with Jon Porter from The Verge (Muck Rack Blog – August 22, 2019)

PR Industry Joins the Movement for Better Inclusion and Diversity (PAN Communications – August 22, 2019)

Tailoring Your Social Media Voice (Behind the Lines – August 22, 2019)

Summary Section:

PR Contracts Should Include These 3 Clauses to Ensure You Get Paid
By Alex Perry
PR Couture – August 22, 2019
We’ve got a lawyer turned PR agency owner sharing three essential tips for creating client contracts.

Blurred Lines Between ‘Brand’ And ‘Communications’ Create Opportunity
By Kristy Fair, Global Communications Director at Lenovo
Forbes – August 23, 2019
Brandications or communicand? It’s time marketers return to an integrative approach to brand and communications.

Why PR and publicity should be considered separately
By Ted Kitterman
PR Daily – August 23, 2019
Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”

Communicators, this is your moment
By Jim Ylisela
Ragan – August 23, 2019
Business Roundtable’s new definition of the corporation is a story waiting to be told. Marijuana is now legal in many states, and it looks like Jamie Dimon and his fellow CEOs hit the dispensary and are feeling really groovy.

3 Ways to Get Reporters to Read Your Pitches
By Mark Renfree
PR News – August 22, 2019
At this point, everybody knows the score. Journalists are doing more with less and they don’t have time for copy-and-pasted press releases.

The Best PR News Sources for the Most Up-to-Date Info
By Whitney Danhauer
Spin Sucks – August 23, 2019
Which sources can you rely on to have up-to-date information about the communications industry? Find out on this week’s Spin Sucks Question.

2019: a year of experiential stunts
By Dan Parris
Babel – August 23, 2019
The trend of experiential marketing seems to show no signs of letting up. Brands will increase investment in this area to drive earned media stories and exposure, as they seek to grab the attention of content–overloaded consumers.

6 questions with Jon Porter from The Verge
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – August 22, 2019
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Jon Porter, reporter at The Verge.

PR Industry Joins the Movement for Better Inclusion and Diversity
By Dina Magdovitz
PAN Communications – August 22, 2019
PAN shares takeaways from Orlando event on diversity and inclusion in the PR industry.

Tailoring Your Social Media Voice
By Ronn Torossian
Behind the Lines – August 22, 2019
Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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