Daily PR Brief – Fri 08/28/20


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Check out some of today’s best

PR/Comms industry news clips:

public relations reporting

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How Today’s PR Landscape is Evolving (culpwrit – August 27, 2020)

Two P.R. Experts at F.D.A. Have Been Ousted After Blood Plasma Fiasco (The New York Times – August 28, 2020)

Building Brand Integrity Through ESG Reporting (Forbes Agency Council – August 28, 2020)

5 ways communicators can bolster SEO (PR Daily – August 28, 2020)

Lessons Earned: Unleashing the Superpowers of Your Staff (Institute for Public Relations – August 27, 2020)

Ethics in a cross-cultural context: A PR Q&A (Influence (UK) – August 27, 2020)

10 things only journalists understand (Muckrack – August 27, 2020)

WPP’s PR Revenue Falls 7.5% in Q2 (PRovoke – August 28, 2020)

Chasing and redefining value—new consumer behaviors call for new comms strategies (Agility PR – August 28, 2020)

Celebrating Latino PR History – Free Virtual Event (CommPro – August 26, 2020)

What is the purpose of a blog? (Axia Public Relations – August 28, 2020)

Summary Section:

How Today’s PR Landscape is Evolving
By Jessica Hann
culpwrit – August 27, 2020
Even before the pandemic, dramatic media consumption shifts were underway. PR pros must adjust to technology approaches required by the “new normal.”

Two P.R. Experts at F.D.A. Have Been Ousted After Blood Plasma Fiasco
By Sheila Kaplan
The New York Times – August 28, 2020
The agency’s chief spokeswoman, Emily Miller, was removed from her position just 11 days into the job.

Building Brand Integrity Through ESG Reporting
By Bo Bothe, President and CEO at BrandExtract
Forbes Agency Council – August 28, 2020
The benefits of ESG reporting are clear: a stronger company, a stronger picture of future risk and a stronger brand.

5 ways communicators can bolster SEO
By Jo Spink
PR Daily – August 28, 2020
Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.

Lessons Earned: Unleashing the Superpowers of Your Staff
By Dale Bornstein, CEO of M Booth
Institute for Public Relations – August 27, 2020
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson.

Ethics in a cross-cultural context: A PR Q&A
By Eva Maclaine
Influence (UK) – August 27, 2020
Yadi Cao, a Newcastle student from China, and I were put together following a Twitter exchange with Jenni Field, CIPR’s President. Yadi is writing a dissertation and was looking for some input on ethics and PR.

10 things only journalists understand
By Abby Wolfe
Muckrack – August 27, 2020
Of course, just like every other job (PR pros, we see you too), there are some annoying and frustrating aspects—such as these 10 situations.

WPP’s PR Revenue Falls 7.5% in Q2
By Diana Marszalek
PRovoke – August 28, 2020
WPP’s PR firms reported a 7.5% dip in revenue during Q2, but outperformed the holding group’s other divisions.

Chasing and redefining value—new consumer behaviors call for new comms strategies
By Richard Carufel
Agility PR – August 28, 2020
The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value—and brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market conditions, according to new research from marketing technology firm Valassis.

Celebrating Latino PR History – Free Virtual Event
CommPro – August 26, 2020
The Museum of Public Relations presents our 4th annual Celebrating Latino PR History event, Thursday, Sept. 24, 2020, 6–8 pm ET. Join us to hear panels discuss the issues on the minds of Latino communicators today.

What is the purpose of a blog?
By Nicole Cardenas
Axia Public Relations – August 28, 2020
Interested in starting a blog to boost your online public relations, but need a little help giving it purpose to the user? This blog post can help.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.