Daily PR Brief – Fri 08/25/17


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Happy Friday! Here are some of today’s best PR clips:

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Generational differences matter, but psychographics is where it’s at (PR Week – August 25, 2017)
Owned Content: Calculating Success (SHIFT Communications – August 25, 2017)
How much can a PR crisis cost you? (PR Daily – August 25, 2017)
10 ways PR aids international expansion (Influence Magazine – Chartered Institute of Public Relations – August 25, 2017)
Moving the Diversity Needle (Public Relations Society of America – August 25, 2017)
10 free Instagram tools for PR pros and marketers (PR Daily – August 25, 2017)
I Moved to London to become a Fashion PR Intern…at 37 (PR Couture – August 24, 2017)
How the PR industry can improve diversity in the C-suite (PR Week – August 25, 2017)
7 Fearless Public Relations Tips from the Ladies of The Bold Type (Business 2 Community – August 25, 2017)
Beat Back Your Self-Doubt and Lead (Everything PR – August 25, 2017)

Summary Section:

Generational differences matter, but psychographics is where it’s at
By Tom Biro
PR Week – August 25, 2017
PR pros should be looking at psychographics, or at a minimum, identifying where people we want to reach are spending their time.

Owned Content: Calculating Success
By Roman Greco
SHIFT Communications – August 25, 2017
Rather than being influenced by opinion and bias when it comes to creating owned content, turn to the data! Here’s how we do it at SHIFT.

How much can a PR crisis cost you?
By Kevin Allen
PR Daily – August 25, 2017
The reputational damage of a scandal or communications firestorm can wreak havoc on a organization’s image, but it also hits its bottom line.

10 ways PR aids international expansion
By Ella Minty
Influence Magazine – Chartered Institute of Public Relations – August 25, 2017
It is well known to all of us by now that we have a very clear role to play in any business development, market expansion, mergers and acquisitions and even project management. However, what is perhaps less known is the important role we can (and should play) for our clients (and Government departments) who want to expand their business/fund allocation and trade relations internationally.

Moving the Diversity Needle
By Anthony Hicks, Director of Public Relations, SRVS
Public Relations Society of America – August 25, 2017
As the nation’s population becomes increasingly diverse, it is creating sobering ripples across the business landscape. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

10 free Instagram tools for PR pros and marketers
By Matthew Royse
PR Daily – August 25, 2017
Repost popular images, create captivating visuals, measure your efforts and more with this list of resources.

I Moved to London to become a Fashion PR Intern…at 37
By Gena Dorris
PR Couture – August 24, 2017
Why would someone at my age come to London to study and pursue an internship? Call it a mini-mid-life crisis if or just a wake-up call. Life was passing me by and I wasn’t living up to my full potential.

How the PR industry can improve diversity in the C-suite
By Lisa McGill
PR Week – August 25, 2017
While there is growing access into the industry for black and Latino professionals, pathways up remain limited. Lisa McGill, founder of LM Strategies Consulting, shares lessons from clients and agencies that have made the most progress in this area.

7 Fearless Public Relations Tips from the Ladies of The Bold Type
By Haley Donwerth
Business 2 Community – August 25, 2017
Get comfy and read on to find out how the brave ladies of Scarlet Magazine can help your public relations efforts. But FYI, if you haven’t seen the show yet, there are spoilers ahead.

Beat Back Your Self-Doubt and Lead
By Jason Tannahill
Everything PR – August 25, 2017
It’s a dirty little secret in business management circles, but a lot of leaders struggle with self-doubt. We have to keep a brave face out in the spotlight and in front of our team, but there’s still a lot going on behind the scenes. While for some, this can be crippling and a job change might be in order, that doesn’t mean we all don’t deal with some level of self-doubt from time to time.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.