Daily PR Brief – Fri 09/06/19


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Check out some of today’s best

PR/Comms industry news clips:

public relations monitoring

How to Write Effective Media Pitches for Your Press Strategy (Three Girls Media – September 6, 2019)

Advice For Communications Professionals: Consider Tech PR (Forbes – September 6, 2019)

Good and Bad PR: Asda wins the ethical prize this week, but Cadbury and Derby Uni cock up (PRmoment (UK) – September 5, 2019)

PR Masters Series Podcast, Episode #13 – Steve Cody (CommPro – September 5, 2019)

Don’t Fear The Robot: Why AI Is Good For PR And Marketing (Crenshaw Communications – September 5, 2019)

Avoiding Conflict in the Workplace (BLND Public Relations – September 6, 2019)

How to write quotes that sound more human (Muck Rack Blog – September 5, 2019)

What’s the difference between news, social, and web media? (Axia Public Relations – September 6, 2019)

How to prevent your employees becoming neglected during a crisis (Media First (UK) – September 6, 2019)

Summary Section:

How to Write Effective Media Pitches for Your Press Strategy
By Emily Sidley
Three Girls Media – September 6, 2019
Writing strategic pitches are an important part of your press strategy! How do you make sure yours doesn’t get lost among the masses?

Advice For Communications Professionals: Consider Tech PR
By Juliet Shavit, President and CEO of SmartMark Communications
Forbes – September 6, 2019
There’s a need for those who can make technology that’s interesting sound interesting.

Good and Bad PR: Asda wins the ethical prize this week, but Cadbury and Derby Uni cock up
By Shannon Peerless
PRmoment (UK) – September 5, 2019
Asda has shown how piggybacking on a topical awareness month can lead to a string of positive media coverage. The University of Derby put their foot in it recently and had to issue an apology, after offending police officers with a social media ad.

PR Masters Series Podcast, Episode #13 – Steve Cody
CommPro – September 5, 2019
Steve Cody, Founder / CEO, Peppercomm, comedian, climber and dog lover, but not necessarily in that order. Founder and CEO of Peppercomm, a fully-integrated strategic communications firm headquartered in NYC, with offices located in San Francisco and London.

Don’t Fear The Robot: Why AI Is Good For PR And Marketing
By Dorothy Crenshaw
Crenshaw Communications – September 5, 2019
We hear a lot about the impact of AI and automation. But those who work in creative fields like PR and marketing should relax and learn to love it, because it frees us to use our uniquely human talents.

Avoiding Conflict in the Workplace
BLND Public Relations – September 6, 2019
As seekers of positivity and friendship, we’ve done some research and found a few helpful ways to avoid and solve the social woes of office life.

How to write quotes that sound more human
By Michelle Garrett
Muck Rack Blog – September 5, 2019
You know the drill, PR pros. You’re given a directive to craft a press release. Of course, it must include a quote or two from the executives. The quote probably goes something like this: “We’re so pleased to….”  “We’re very proud to…”

What’s the difference between news, social, and web media?
By Becca McClure
Axia Public Relations – September 6, 2019
When it comes to public relations, the term “media” relates to different channels a brand might use to communicate.

How to prevent your employees becoming neglected during a crisis
By Adam Fisher
Media First (UK) – September 6, 2019
It is often the employees who are forgotten or who are the last to learn about a crisis media management situation and what the organization is doing to tackle it, particularly during the initial intense scramble, as the focus tends to center on external messages.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.