Daily PR Brief – Fri 09/11/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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Ineffective PR: Public Relations Campaigns That DO NOT Work (5W Public Relations – September 10, 2020)

Practical Guidance For Creating Engaging Content (Forbes – September 11, 2020)

Lessons Learned from 100 Virtual Media Briefings (O’Dwyer’s – September 10, 2020)

How a Story Spreads Can Help PR Pros Spot Fake News (PRNEWS – September 11, 2020)

Diversity, Inclusion, and PR Education: The Role of Leaders in Bringing About Change (Institute for Public Relations – September 10, 2020)

Proving the Most Accessible and Efficient Path to PR-ROI (Cision – September 11, 2020)

Good and Bad PR: Borat may be back! But it’s a bad week for a couple of England footballers and a hair salon in Liverpool! (PRmoment (UK) – September 10, 2020)

COVID outlook, optimism and preferences vary greatly across generations and geographies (Agility PR – September 11, 2020)

How to Create Exciting and Eye-Catching Pitches (BLND Public Relations – September 11, 2020)

The future of journalism: 4 trends to watch from our panel with the Foreign Press Association (Muck Rack – September 11, 2020)

PR & Marketing Books Recommended By PR Pros (Everything PR – September 11, 2020)

Summary Section:

Ineffective PR: Public Relations Campaigns That DO NOT Work
5W Public Relations – September 10, 2020
Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. Most faux pas are self-inflicted and could have been avoided with some forethought.

Practical Guidance For Creating Engaging Content
By Roger Boutin, VP of Communications at SCORR Marketing
Forbes – September 11, 2020
Here is some practical guidance, based on the practices I’ve found most effective, to help you create content that is appealing to your audience.

Lessons Learned from 100 Virtual Media Briefings
By Brian Metcalf, CEO of GreenRoom
O’Dwyer’s – September 10, 2020
While different this year, we also saw a unique opportunity to take the New York deskside concept much further and not be bound by geography when briefing media. We wanted to share a recipe that has yielded success as well as key media takeaways after racking up the 100th briefing of the summer!

How a Story Spreads Can Help PR Pros Spot Fake News
By Michael Burke, Director of Science and Technology, MSR Communications
PRNEWS – September 11, 2020
Seasoned PR pros tend to have good intuition when it comes to spotting fake news. But, highly deceptive stories sometimes can slip past veterans.

Diversity, Inclusion, and PR Education: The Role of Leaders in Bringing About Change
By Nilanjana Bardhan and Karla Gower
Institute for Public Relations – September 10, 2020
Student leaders of today are the future of the industry and its leadership. The curriculum they encounter and the faculty who educate them shape them for this role.

Proving the Most Accessible and Efficient Path to PR-ROI
By Mark Weiner, Chief Insights Officer for Cision
Cision – September 11, 2020
Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.

Good and Bad PR: Borat may be back! But it’s a bad week for a couple of England footballers and a hair salon in Liverpool!
By Lauren Wilden, Head of PR at 10 Yetis
PRmoment (UK) – September 10, 2020
Hello all! Yeti Lauren here, bringing you your weekly dose of the good, the bad and the ugly in terms of public relations activities.

COVID outlook, optimism and preferences vary greatly across generations and geographies
By Richard Carufel
Agility PR – September 11, 2020
People across the globe remain highly concerned about the impact of the COVID-19 pandemic on their daily lives, but there are clear differences in outlook across age groups and countries.

How to Create Exciting and Eye-Catching Pitches
BLND Public Relations – September 11, 2020
We know the importance of crafting eye-catching pitches at our public relations firm. Here are some tips to make sure your pitches are actually read.

The future of journalism: 4 trends to watch from our panel with the Foreign Press Association
By Justin Joffe
Muck Rack – September 11, 2020
Ian Williams (Foreign Press Association NY) and Ben Smith (New York Times) discuss their experiences, insights and recommendations for succeeding in the future of journalism.

PR & Marketing Books Recommended By PR Pros
By Jim Crickell
Everything PR – September 11, 2020
We asked some marketing pros what are the best PR & marketing books, and some answers came back.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.