Daily PR Brief – Fri 09/28/18


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Check out some of today’s best PR industry news clips:

media monitoring

13 Do’s And Don’ts For Handling A PR Crisis Over Unethical Leader Behavior (Forbes – September 28, 2018)
#PRStudChat: The Mysteries of Media Pitching (Spin Sucks – September 27, 2018) [PODCAST]
Diverse teams produce better work (PR Week – September 28, 2018)
Keeping in Tune with Millennials (O’Dwyer’s – September 28, 2018)
How to research your communications strategy (PR Daily – September 28, 2018)
Why J.K. Rowling Gave an Artful Response to the Nagini Casting Controversy (PR News – September 27, 2018)
The Big Question: How Are You Building Trust? (Spin Sucks – September 28, 2018)
How To Build Brand Ethics Into Your Marketing, Right Now (Forbes – September 28, 2018)
Psychology of Social Media: The Science Behind Why People Share Online (Meltwater Blog – September 27, 2018)
4 Steps to Take Media Relationships to the Next Level (Public Relations Society of America – September 28, 2018)

Summary Section:

13 Do’s And Don’ts For Handling A PR Crisis Over Unethical Leader Behavior
By Forbes Agency Council
Forbes – September 28, 2018
13 members of Forbes Agency Council share a few key “do’s” and “don’ts” for handling your PR strategy after an individual is accused of unethical behavior.

#PRStudChat: The Mysteries of Media Pitching [PODCAST]
Spin Sucks – September 27, 2018
When blogs are more widely read than traditional media, and communication includes texting, emoji, and DMing, how important is media pitching?

Diverse teams produce better work
By Steve Barrett
PR Week – September 28, 2018
Research shows diverse groups of workers come up with better ideas – and that adage is proved by the inspirational work and leaders honored at the eighth iteration of PRWeek’s high-profile diversity initiative.

Keeping in Tune with Millennials
By Michael Belfer
O’Dwyer’s – September 28, 2018
Eight career-friendly policies PR firms can enact to retain Millennial talent.

How to research your communications strategy
By Ann Mulvany
PR Daily – September 28, 2018
A good strategy is built on data and measurement—and that means performing extensive research. Here’s how to go about getting the crucial data you need.

Why J.K. Rowling Gave an Artful Response to the Nagini Casting Controversy
By Justin Joffe
PR News – September 27, 2018
Not all brand leaders ought to have their smartphones taken away.

The Big Question: How Are You Building Trust?
By Mike Connell, Director of Client Services at Arment Dietrich
Spin Sucks – September 28, 2018
This week on the #SpinSucksQuestion, Mike Connell wants to know about building trust. What have you done to build it? What would you do differently?

How To Build Brand Ethics Into Your Marketing, Right Now
By Jennifer Harvey, VP of Branding and Communications at Bynder
Forbes – September 28, 2018
Every image and word you put out there should be centered around your values. Smart marketers know that consumers are watching and listening, scrutinizing every action a brand takes.

Psychology of Social Media: The Science Behind Why People Share Online
By Nick Rogers
Meltwater Blog – September 27, 2018
Have you ever wondered why seemingly strange social media trends catch fire and others fall flat? So did we, that’s why we delved into the psychology of why people share online.

4 Steps to Take Media Relationships to the Next Level
By Michael Smart
Public Relations Society of America – September 28, 2018
In this post I share the secret weapon for cementing your future relationship with a journalist who has covered you once.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.