Daily PR Brief – Fri 09/01/17


                          Click the banner above to subscribe! FREE Daily PR Brief!


Hello!  Here are some of today’s best PR clips:

Your Next PR Hire Should Be A Creative Mastermind (Forbes – September 1, 2017)
4 things companies must do in a PR crisis (CNNMoney – September 1, 2017)
See who the 50 Game-Changers in PR are for 2017! (PR News – September 1, 2017)
Malta Tourism Authority seeks new agencies for international PR briefs (PR Week – September 1, 2017)
7 hallmarks of useful, compelling content (PR Daily – September 1, 2017)
4 tips to spruce up marketing and PR copy (Ragan – August 31, 2017)
Harvey Relief: How 3 Brands Are Communicating (or Not Communicating) Their Help (PR News – August 31, 2017)
Reasons for Optimism (Edelman – September 1, 2017)
British PR firm appeals against ruling it ran “racial” campaign in S.Africa (Reuters – September 1, 2017)
10 Facts PR Influencers Know to Be True (AirPR – June 21, 2017)

Summary Section:

Your Next PR Hire Should Be A Creative Mastermind
By Lorne Fisher, CEO and Managing Partner, Fish Consulting
Forbes – September 1, 2017
You can’t teach creativity but you can recruit for it. Your next PR hire should bill creativity as one of their top skills alongside writing, strategic thinking and building media relationships.

4 things companies must do in a PR crisis
By Rupert Younger, Founder and Director, Oxford University Centre for Corporate Reputation
CNNMoney – September 1, 2017
While every PR crisis is different, here are four steps companies should take to avoid turning a crisis into a total disaster. First, start with an honest apology.

See who the 50 Game-Changers in PR are for 2017!
PR News – September 1, 2017
PR News recently asked its community to tell us who should be listed among the top game-changers of PR in the last few years—individuals who have been accelerating the expansion and growth of brand communication. Here is our list of 50 Game-Changers of PR, culled from our community’s submissions.

Malta Tourism Authority seeks new agencies for international PR briefs
By Sam Burne James
PR Week – September 1, 2017
The Malta Tourism Authority has put five PR briefs covering a variety of markets, including the UK and North America, out to pitch.

7 hallmarks of useful, compelling content
By Amanda Clark
PR Daily – September 1, 2017
To make your work worthwhile, write for a specific audience, optimize it for search, offer tangible takeaways and distribute it strategically.

4 tips to spruce up marketing and PR copy
By Emily Sidley, Senior Director of Publicity at Three Girls Media
Ragan – August 31, 2017
To improve your writing, you should delete fluff, avoid repetition, use enticing language and read your work aloud.

Harvey Relief: How 3 Brands Are Communicating (or Not Communicating) Their Help
By Ian James Wright
PR News – August 31, 2017
Doing good for people in times of need can be tricky. If you draw attention to it too much, the public might accuse you of benefitting from a tragedy.

Reasons for Optimism
By Richard Edelman – President and CEO, Edelman
Edelman – September 1, 2017
It has been a bleak summer for the PR industry. There are several reasons for optimism for those of us in PR who are willing to play the long game.

British PR firm appeals against ruling it ran “racial” campaign in S.Africa
Reuters – September 1, 2017
British public relations firmBell Pottinger has appealed against a finding that it stokedracial tensions in South Africa through a media campaign, anindustry body confirmed on Friday.

10 Facts PR Influencers Know to Be True
By Kelly Byrd
AirPR – June 21, 2017
AirPR’s CSO spoke on a panel for Nasdaq’s public relations influencers series along with a few fellow PR professionals. Read more for today’s top PR trends.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.