Daily PR Brief – Fri 09/08/17


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Happy Friday!  Here are some of today’s best PR clips:

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Seven Simple Steps To Turn Your Employees Into Brand Ambassadors (Forbes – September 8, 2017)
Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess? (Communications Conversations – September 8, 2017)
20 excuses to reject media training (PR Daily – September 8, 2017)
Equifax scurries amid chaos after data breach of 143M people (Ragan – September 8, 2017)
Scenario planning – Be ready for anything (Influence Magazine – Chartered Institute of Public Relations – September 8, 2017)
How Brands Can Be More Authentic in the Age of Fake News (Spin Sucks – September 7, 2017)
Avoiding the Fake Research Trap (Edelman – September 8, 2017)
Ethics: It’s All About Honesty (Public Relations Society of America – September 8, 2017)
How To Determine Your Company’s Core Differentiators (Forbes – September 8, 2017)
Hurricane Harvey and social media: 6 takeaways for businesses preparing for Irma (Axia Public Relations – September 8, 2017)

Summary Section:

Seven Simple Steps To Turn Your Employees Into Brand Ambassadors
By Lou Casale
Forbes – September 8, 2017
Your employees are your best brand advocates, so encourage them to generate buzz about your company, products and services.

Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess?
By Arik Hanson, Principal of ACH Communications
Communications Conversations – September 8, 2017
Overall, a creative execution to an “event” that comes around every 12 months. I’ve said this before, but anytime you have a recurring event or launch like this, as a brand, it’s incredibly tough to do something creative and interesting each year.

20 excuses to reject media training
By Brad Phillips, President of Phillips Media Relations
PR Daily – September 8, 2017
If you think you’ll be fine to ‘just wing it’ in front of a reporter, a camera and potentially thousands of viewers, ignore your PR pro’s advice and rely on these reasons instead.

Equifax scurries amid chaos after data breach of 143M people
By Beki Winchel
Ragan – September 8, 2017
Data breaches happen more and more, and the crisis response can ease fears—or turn the situation into a PR nightmare. Such is the case with Equifax, one of the three largest credit bureaus in the United States.

Scenario planning – Be ready for anything
By Jon White
Influence Magazine – Chartered Institute of Public Relations – September 8, 2017
Scenario planning has already been adopted widely in other sectors. By evaluating the impact of different variables over time, PR professionals can also use the future to manage the present.

How Brands Can Be More Authentic in the Age of Fake News
By Hamish McCollester, SVP & Group Creative Director, RAPP LA
Spin Sucks – September 7, 2017
How can a brand be authentic in this age of fake news and misinformation? Hamish McCollester shares three ways.

Avoiding the Fake Research Trap
By Craig Troskosky and Terry Sweeney
Edelman – September 8, 2017
The Institute for Public Relations addressed the issue of “Fake Research,” or the practice of using invalid research to bolster an organization’s story. Here are five tips to make sure you can defend your research against the wrong kind of attention.

Ethics: It’s All About Honesty
By Deborah Silverman
Public Relations Society of America – September 8, 2017
Recently, a PRSA member asked me for ethics advice: His company had asked him to write glowing online reviews of a company product that had slumping sales. After talking with me, he decided to refuse to write the reviews, explaining to his supervisor why it would be unethical to do so.

How To Determine Your Company’s Core Differentiators
By Sheila Kloefkorn, CEO and President of KEO Marketing
Forbes – September 8, 2017
Most companies differentiate themselves by focusing only on their product or service advantages. Why does this approach fall short? Think about what your customer expects from your company.

Hurricane Harvey and social media: 6 takeaways for businesses preparing for Irma
By Julie Miller
Axia Public Relations – September 8, 2017
See how to have your business ready for natural disasters, such as hurricanes, with this guide from Axia Public Relations.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.