Daily PR Brief – Fri 10/04/19


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Check out some of today’s best

PR/Comms industry news clips:

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Can PR help save the planet? The steps agencies are taking to make a difference (PRmoment – October 3, 2019)

Why I’m advocating for every PR/comms pro to spend 10 minutes a day on LinkedIn (Communications Conversations – October 4, 2019)

It’s Time For Investor Relations, Corporate Communications And Marketing To Come Together (Forbes – October 3, 2019)

Fragmentation is No Anomaly – It’s Business as Usual (O’Dwyer’s – October 4, 2019)

Why diversity and inclusion warrant PR’s rapt attention (PR Daily – October 3, 2019)

How to botch your corporate tone of voice (Ragan – October 4, 2019)

MGM Reaches Vegas Settlement, but Money Can’t Buy a Good Reputation (PR News – October 3, 2019)

3 Lessons from a Content Marketer to Help Boost PR Efforts (PR Couture – October 3, 2019)

The making of a thoroughly modern PR professional (Babel – October 4, 2019)

Corporate Social Responsibility: Why It’s Important for Growing Businesses and How to Do It Authentically (BLND Public Relations – October 4, 2019)

What Does the Media Look for in a Press Release? (Business 2 Community – October 3, 2019)

Summary Section:

Can PR help save the planet? The steps agencies are taking to make a difference
By Daney Parker
PRmoment – October 3, 2019
Lots of PR agencies and professionals are talking the talk about climate change, by taking part in Climate Strike a few weeks ago for example, but what are they really doing to change things? Here senior PROs discuss the steps they and their agencies are taking to make a difference.

Why I’m advocating for every PR/comms pro to spend 10 minutes a day on LinkedIn
By Arik Hanson, Principal of ACH Communications
Communications Conversations – October 4, 2019
When you talk to people in our industry about LinkedIn, predictably you get a wide range of responses.

It’s Time For Investor Relations, Corporate Communications And Marketing To Come Together
By Don Scales, Global CEO of Investis Digital
Forbes – October 3, 2019
In an era where company transparency, speed and agility are becoming increasingly important, one of the best ways for organizations to adapt for the future climate is to combine best practices from all of these divisions.

Fragmentation is No Anomaly – It’s Business as Usual
By Gil Bashe, Kristie Kuhl and Fern Lazar
O’Dwyer’s – October 4, 2019
Fragmentation within the medical community has become more than just the “left hand not knowing what the right is doing.” Now, it often appears as though the left hand is actively working against its right.

Why diversity and inclusion warrant PR’s rapt attention
By Regina Luttrell and Natalia Flores
PR Daily – October 3, 2019
Multicultural consumers are transforming the U.S. marketplace. Beyond being the right thing to do on a human level, embracing people of all types is essential to your organization’s success.

How to botch your corporate tone of voice
By Elizabeth Cogswell Baskin
Ragan – October 4, 2019
The way your company communicates with employees is just as important as how it speaks to customers. Avoid these five messaging mistakes that will quickly alienate workers.

MGM Reaches Vegas Settlement, but Money Can’t Buy a Good Reputation
By Nicole Schuman
PR News – October 3, 2019
A settlement reached two years after the Las Vegas shooting tragedy could be too late to repair a consumer’s perception of a brand.

3 Lessons from a Content Marketer to Help Boost PR Efforts
By Daniela McVicker
PR Couture – October 3, 2019
Here are three content marketing basics PR pros can utilize to maximize their efforts.

The making of a thoroughly modern PR professional
By Joanna Timmermann
Babel – October 4, 2019
What skills do you need to be attractive to PR employers in today’s competitive environment?

Corporate Social Responsibility: Why It’s Important for Growing Businesses and How to Do It Authentically
BLND Public Relations – October 4, 2019
Corporate social responsibility: a self-regulating business model that calls companies and a public relations agency to be socially accountable.

What Does the Media Look for in a Press Release?
By Rhamer Bernardez
Business 2 Community – October 3, 2019
In this blog post, we will go over the needs and wants the media needs in to cover your release. Before sending out your next release, keep the media in mind.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.